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Book
The influencer industry : the quest for authenticity on social media
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ISBN: 9780691234076 0691234078 Year: 2023 Publisher: Princeton, N. J. : Princeton University Press,

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Abstract

"A critical history of the social media influencer's rise to global prominence Before there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional media lacked. The Influencer Industry tells the story of how early digital creators scrambling for work amid the Great Recession gave rise to the multibillion-dollar industry that has fundamentally reshaped culture, the flow of information, and the way we relate to ourselves and each other. Drawing on dozens of in-depth interviews with leading social media influencers, brand executives, marketers, talent managers, trend forecasters, and others, Emily Hund shows how early industry participants focused on creating and monetizing digital personal brands as a means of exerting control over their professional destinies in a time of acute economic uncertainty. Over time, their activities coalesced into an industry whose impact has reached far beyond the dreams of its progenitors-and beyond their control. Hund illustrates how the methods they developed for creating, monetizing, and marketing social media content have permeated our lives and untangles the unforeseen cultural and economic costs. The Influencer Industry reveals how, in an increasingly fractured and profit-driven communications environment, the people we think of as "real" are merely those who have learned to exploit the industry's ever-shifting constructions of authenticity."--

Keywords

Internet personalities --- Social media --- Authenticity (Philosophy) in mass media. --- Mass media --- Authorship --- Influencers (Internet personalities) --- Internet celebrities --- Social media influencers --- Celebrities --- Authorship. --- Influence (Psychology) --- Psychology --- Conformity --- Example --- Persuasion (Psychology) --- Absolute value. --- Activation. --- Afterhyperpolarization. --- Anonymity. --- Association of National Advertisers. --- Beauty. --- Big business. --- Blog. --- Business ethics. --- Business guru. --- Capacitor. --- Cations, Divalent. --- Chlorine. --- Circular orbit. --- Commodification. --- Common knowledge. --- Community leader. --- Company. --- Conformational change. --- Conjunction (astronomy). --- Constant term. --- Cyberspace. --- Dark matter. --- Dedoose. --- Direct marketing. --- Economic power. --- Electronic circuit. --- Elementary particle. --- Email. --- Employment. --- Estimation. --- Eva Chen. --- Facebook. --- Finance. --- Freelancers Union. --- Gmax. --- Google News. --- Hair care. --- Harvard Business School. --- Immigration. --- Industry. --- Influencer marketing. --- Information source. --- Insider. --- Instagram. --- InterViews. --- Jet Ski. --- Kamala Harris. --- Klout. --- Likert scale. --- Marketing plan. --- Marketing. --- Medium theory. --- Membrane potential. --- Mobile media. --- Nernst equation. --- New product development. --- Numerical analysis. --- Oppression. --- Optimism. --- Paul Lazarsfeld. --- Pension. --- Personality. --- Perversion. --- Pew Research Center. --- Phase lag (rotorcraft). --- Physical chemistry. --- Plus-size model. --- Politician. --- Precarity. --- Promoter (entertainment). --- Proprietary software. --- Public interest. --- Publicity stunt. --- Qualitative research. --- Quid Pro Quo. --- Raw material. --- Receptionist. --- Revenue model. --- Résumé. --- SAG-AFTRA. --- Self-brand. --- Sextus Empiricus. --- Shit. --- Social actions. --- Solar mass. --- Sponsor (commercial). --- Terminology. --- Three-body problem. --- Tidal force. --- Trade association. --- Trajectory. --- Transducer. --- Trove. --- Twitter. --- Understanding. --- Volt. --- Voltage divider. --- Voltage source. --- Webcam.


Book
The internet is not what you think it is : a history, a philosophy, a warning
Author:
ISBN: 9780691229683 0691229686 Year: 2022 Publisher: Princeton, New Jersey : Princeton University Press,

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An original deep history of the internet that tells the story of the centuries-old utopian dreams behind it--and explains why they have died today. Many think of the internet as an unprecedented and overwhelmingly positive achievement of modern human technology. But is it? In The Internet Is Not What You Think It Is, Justin Smith offers an original deep history of the internet, from the ancient to the modern world--uncovering its surprising origins in nature and centuries-old dreams of radically improving human life by outsourcing thinking to machines and communicating across vast distances. Yet, despite the internet's continuing potential, Smith argues, the utopian hopes behind it have finally died today, killed by the harsh realities of social media, the global information economy, and the attention-destroying nature of networked technology. Ranging over centuries of the history and philosophy of science and technology, Smith shows how the "internet" has been with us much longer than we usually think. He draws fascinating connections between internet user experience, artificial intelligence, the invention of the printing press, communication between trees, and the origins of computing in the machine-driven looms of the silk industry. At the same time, he reveals how the internet's organic structure and development root it in the natural world in unexpected ways that challenge efforts to draw an easy line between technology and nature. Combining the sweep of intellectual history with the incisiveness of philosophy, The Internet Is Not What You Think It Is cuts through our daily digital lives to give a clear-sighted picture of what the internet is, where it came from, and where it might be taking us in the coming decades.

Keywords

Internet. --- Technology --- Technology and civilization. --- Civilization and machinery --- Civilization and technology --- Machinery and civilization --- Civilization --- Social history --- DARPA Internet --- Internet (Computer network) --- Wide area networks (Computer networks) --- World Wide Web --- Social aspects. --- Philosophy --- Abstraction. --- Analogy. --- Analytical Engine. --- Anthropomorphism. --- Antithesis. --- Artificial general intelligence. --- Artificial intelligence. --- Artificial language. --- Artificial life. --- Artificial stupidity. --- Artificiality. --- Attention deficit hyperactivity disorder. --- Automaton. --- Binary code. --- Bullying. --- Caricature. --- Causality. --- Columnist. --- Computer science. --- Computer virus. --- Computer. --- Computing. --- Consciousness. --- Conspiracy theory. --- Controversy. --- Copyright. --- Counterfeit. --- Criticism. --- Curtailment. --- Cyberculture. --- Cybernetics. --- Declamation. --- Detriment (astrology). --- Dichotomy. --- Disputation. --- Distraction. --- Doubt. --- Dystopia. --- Evocation. --- Explanation. --- External storage. --- Fantasy literature. --- Fungus. --- Heresy. --- Hypothesis. --- Imposition. --- Indictment. --- Information overload. --- Information revolution. --- Instance (computer science). --- Intellectual property. --- Internet troll. --- Irony. --- Lie. --- LinkedIn. --- Materialism. --- Naked eye. --- Negation. --- Obesity. --- Ontology (information science). --- Opportunism. --- Outsourcing. --- Overlay network. --- Perception. --- Perversion. --- Pessimism. --- Philosophy. --- Police brutality in the United States. --- Police brutality. --- Printing. --- Processing (programming language). --- Protest. --- Punched card. --- Racism. --- Radicalization. --- Reason. --- Resentment. --- Robbery. --- Scarcity (social psychology). --- Sentience. --- Simulation hypothesis. --- Simulation. --- Slang. --- Slavery. --- Slime mold. --- State of nature. --- Subject (philosophy). --- Syllogism. --- Technology. --- Telecommunication. --- Terminology. --- Theory. --- Thought. --- Tinder (app). --- Twitter. --- Uncertainty. --- Understanding. --- Vandalism. --- Virtual world. --- Writing. --- Internet --- Artificial intelligence --- history. --- History. --- PHILOSOPHY / Ethics & Moral Philosophy. --- PHILOSOPHY / History & Surveys / Modern. --- PHILOSOPHY / Social. --- COMPUTERS / Internet / Online Safety & Privacy. --- COMPUTERS / Internet / Social Media.

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