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Capitalizing on what is arguably the most important social phenomenon of our time and place-the aging of America-this book shows organizations how to market specifically to baby boomers in their third act of life. The graying of America is undeniable, with an estimated 10,000 boomers turning 65 every day. But to dismiss the baby boomer generation as a group no longer worth marketing to would be foolish. According to the Census Bureau, in 2029-the year when the last boomer will have turned 65-there will still be more than 61 million boomers, roughly 17 percent of the projected population of the United States. Boomers will still be the wealthiest generation in the United States until at least 2030, according to the Deloitte Center for Financial Services, with their share of net household wealth to peak at 50.2 percent by 2020. Boomers 3.0: Marketing to Baby Boomers in Their Third Act of Life describes how to market to baby boomers from a cultural perspective, specifically addressing the demographic group of baby boomers in their later adulthood-a period that will continue for the next two to three decades. The author uses the term "3.0" to indicate the baby boomers' third phase of life and explains how this third act of life will differ from earlier periods; accordingly, organizations should take a different approach to marketing to them than in the past. This book offers a way to contextualize business objectives within a culturally based, forward-thinking framework that fully leverages the opportunities presented by what is perhaps the biggest and most affluent customer base in history. Readers will be able to use the strategies described to map territories to stake and mine in targeting boomers, create meaningful relationships with individuals in this group, and communicate effectively with boomers to offer them products and services.

Business & Management. --- Baby boom generation --- Health attitudes --- History. --- Retirement --- Social conditions --- Industrial management.

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Generation X. --- Generation Y. --- Baby boom generation. --- Baby boomers --- Boomers, Baby --- Generation, Baby boom --- Post-war generation --- Postwar generation --- Generations --- Population --- Echo boomers --- Echo generation --- Generation M --- Generation Why? --- Millennial generation --- Millennials (Generation Y) --- Net generation --- Newmils --- Thatcher's children (Generation Y) --- Baby bust generation --- Baby busters --- Gen X --- X-ers --- X generation --- Xers --- Employee motivation --- Baby boom generation --- Generation X --- Generation Y --- Motivation in industry --- Work motivation --- Motivation (Psychology) --- Personnel management --- Psychology, Industrial --- Goal setting in personnel management --- E-books

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This book looks at various effects, symptoms and consequences of the period in Irish culture known as the Celtic Tiger. It will trace the critical pathway from boom to bust - and up to the current beginnings of a similar, smaller boom - through events, personalities and products. The short entries offer a sense of the lived experience of this seismic period in contemporary Irish society. While clearly not all aspects of the period could realistically be covered, the book does contain essential information about the central actors, events, themes, and economic trends, which are discussed in a readable and accessible manner. Each entry is linked to the overall Celtic Tiger phenomenon and its immediate aftermath. The book also provides a comprehensive account of what happened in this period and will be a factual resource for anyone anxious to discover information on the areas most commonly connected to it. All entries are written by experts in the area. The contributors include broadcasters, economists, cultural theorists, sociologists, literary critics, journalists, politicians and writers, each of whom brings particular insights to some aspect of the Celtic Tiger. «Recalling the Celtic Tiger offers a much needed reappraisal of a hugely important sea change in modern Irish society. By tackling issues surrounding religion, literature and culture, in addition to the financial and economic factors, the short essays provide a comprehensive analysis of how Ireland was affected by the years of boom and bust.» (Declan Kiberd, Keough Professor of Irish Studies at Notre Dame University) «'The Celtic Tiger was a dramatic period in Irish history when a troubled and economically backward country suddenly seemed to have discovered Aladdin's lamp and all its wishes came true. It was liberating, exhilarating, self-delusional and ultimately disastrous and we are still living with its dodgy legacy. This brilliantly conceived kaleidoscope of a book, with its constantly shifting perspectives and superbly succinct mini-essays, is full of information, insight, wit and judgement and amounts to the best overview of the excitement and the madness we are ever likely to get.» (Fintan O'Toole, Irish Times journalist and writer) «Recalling the Celtic Tiger is full of short, digestible reads which remind us of the sheer breadth of the collapse and the socio-cultural context which was often drowned out by an overconcentration on economic analysis.» (Miriam O'Callaghan, Broadcaster and Journalist.) «a timely and useful reminder that the Tiger and its demise was not just, or even primarily, an economic phenomenon, but had profound socio-cultural roots and ongoing impact» (Sarah Carey, Columnist and Broadcaster)

Ireland --- Economic conditions --- Economic policy. --- austerity --- boom and bust --- Brian --- Brian Lucey --- Celtic --- Celtic Tiger --- Eamon --- Eamon Maher --- Eugene --- Eugene O'Brien --- globalisation --- Lucey --- Maher --- O'Brien --- Recalling --- Recalling the Celtic Tiger --- Tiger

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Much of the produce that Americans eat is grown in the Mexican state of Baja California, the site of a multibillion-dollar export agricultural boom that has generated jobs and purportedly reduced poverty and labor migration to the United States. But how has this growth affected those living in Baja? Based on a decade of ethnographic fieldwork, Made in Baja examines the unforeseen consequences for residents in the region of San Quintín. The ramifications include the tripling of the region's population, mushrooming precarious colonia communities lacking basic infrastructure and services, and turbulent struggles for labor, civic, and political rights. Anthropologist Christian Zlolniski reveals the outcomes of growers structuring the industry around an insatiable demand for fresh fruits and vegetables. He also investigates the ecological damage-";watercide"-and the social side effects of exploiting natural resources for agricultural production. Weaving together stories from both farmworkers and growers, Made in Baja provides an eye-opening look at the dynamic economy developing south of the border.

Agricultural laborers --- Social conditions. --- agricultural boom. --- american. --- anthropologist. --- baja california. --- civic. --- colonia communities. --- ecological damage. --- ethnographic fieldwork. --- fruit. --- generated jobs. --- growers. --- industry. --- insatiable demand. --- labor migration. --- labor. --- lacking basic infrastructure. --- mexican. --- multibillion dollar export. --- political rights. --- population. --- produce. --- ramifications. --- reduced poverty. --- san quintin. --- unforeseen consequences. --- united states. --- vegetables.

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Following an unprecedented economic boom fed by foreign investment, the Russian Revolution triggered the worst sovereign default in history. Bankers and Bolsheviks tells the dramatic story of this boom and bust, chronicling the forgotten experiences of leading financiers of the age.Shedding critical new light on the decision making of the powerful personalities who acted as the gatekeepers of international finance, Hassan Malik narrates how they channeled foreign capital into Russia in the late nineteenth and early twentieth centuries. While economists have long relied on quantitative analysis to grapple with questions relating to the drivers of cross-border capital flows, Malik adopts a historical approach, drawing on banking and government archives in four countries. The book provides rare insights into the thinking of influential figures in world finance as they sought to navigate one of the most challenging and lucrative markets of the first modern age of globalization.Bankers and Bolsheviks reveals how a complex web of factors-from government interventions to competitive dynamics and cultural influences-drove a large inflow of capital during this tumultuous period in world history. This gripping book demonstrates how the realms of finance and politics-of bankers and Bolsheviks-grew increasingly intertwined, and how investing in Russia became a political act with unforeseen repercussions.

Finance --- Revolution (Soviet Union : 1917-1921) --- 1917-1921 --- Soviet Union --- Soviet Union. --- Economic conditions. --- Foreign economic relations. --- History --- 1905 Revolution. --- 1906 loan. --- 1918 Bolshevik default. --- Bolshevik Revolution. --- Bolshevik coup. --- Bolshevik ideology. --- Bolsheviks. --- First World War. --- Panic of 1907. --- Russian Empire. --- Russian Government Loan of 1906. --- Russian Revolution. --- Russian debt. --- Russian economy. --- Russian financial system. --- Russian government. --- Russian investment. --- Russian markets. --- Russian railroad construction. --- Sergei Witte. --- Trans-Siberian Railway. --- Western investment boom. --- armaments buildup. --- bankers. --- banking. --- boom. --- bust. --- cultural influence. --- debt default. --- default. --- domestic debt markets. --- domestic tensions. --- economic crisis. --- foreign bankers. --- foreign capital markets. --- foreign investors. --- geopolitics. --- government intervention. --- international capital flows. --- interrevolutionary rally. --- investment. --- investor decision making. --- loans. --- patriotism. --- political instability. --- political tensions. --- sovereign default. --- state-led industrialization. --- strategic errors. --- violence.