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Advertising copy. --- Advertising layout and typography. --- Advertising typography --- Layout and typography, Advertising --- Typography, Advertising --- Graphic design (Typography) --- Advertisement writing --- Copy, Advertising --- Copy writing, Advertising --- Copywriting, Advertising --- Authorship

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The second edition of LaTeX Cookbook offers improved and additional examples especially for users in science and academia, with a focus on new packages for creating graphics with LaTeX. This edition also features an additional chapter on ChatGPT use to improve content, streamline code, and automate tasks, thereby saving time. This book is a practical guide to utilizing the capabilities of modern document classes and exploring the functionalities of the newest LaTeX packages. Starting with familiar document types like articles, books, letters, posters, leaflets, and presentations, it contains detailed tutorials for refining text design, adjusting fonts, managing images, creating tables, and optimizing PDFs. It also covers elements such as the bibliography, glossary, and index. You’ll learn to create graphics directly within LaTeX, including diagrams and plots, and explore LaTeX’s application across various fields like mathematics, physics, chemistry, and computer science. The book’s website offers online compilable code, an example gallery, and supplementary information related to the book, including the author’s LaTeX forum, where you can get personal support. By the end of this book, you’ll have the skills to optimize productivity through practical demonstrations of effective LaTeX usage in diverse scenarios.

Computer graphics. --- Web typography. --- LaTeX (Computer file)

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This book analyzes the dynamic growth of the U.S. scholarly publishing industry in the United States during 1939-1946, a critical period in the business history of scholarly publications in STM and the humanities and the social sciences. It explains how the key publishing players positioned themselves to take advantage of the war economy and how they used different business and marketing strategies to create the market and demand for scholarly publications. Not only did the atomic threat necessitate a surge in scholarly research, but at the same time scholarly publishing managers prepared for the dramatic shift by anticipating the potential impact of the GI Bill on higher education, creating superb printed products, and by becoming the brand, the source of knowledge and information. The creation of strategic business units and value chains as well as the development of marketing targeting strategies resulted in brand loyalty to certain publishers and publications but also accelerated the growth of the US scholarly publishing industry. Business historians and marketing professors interested in the business strategies of scholarly publishers during World War II will find this book to be a valuable resource.

Scholarly publishing --- Book industries and trade --- History --- Marketing. --- Printing. --- Printing and Publishing. --- Printing, Practical --- Typography --- Graphic arts --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Marketing --- Publishers and publishing. --- Book publishing --- Books --- Booksellers and bookselling --- Publishing

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“This collection exemplifies the advances in the intellectual domain of book history in recent decades. There are new insights here for scholars and students not only of book history but also for other cultural, social and economic historians.” —John Feather, Loughborough University “This highly engaging and multifaceted collection of essays addresses in exciting new ways British regional histories of printing and bookselling in the hand press period from the mid-fifteenth to the early nineteenth century. By focusing on the agency of place in writing, production and distribution, contributors vividly illuminate the interactions between trades and communities and the legislative and institutional structures governing them, but also how those involved in regional printing and book trades created particular and often widely influential narratives about their regions. This welcome re-evaluation of regional print production challenges and reinvigorates the whole history of print in Britain across more than four centuries.” —James Raven FBA, Fellow of Magdalene College, University of Cambridge Print Culture, Agency, and Regionality in the Hand Press Period illuminates the diverse ways that people in the British regional print trades exerted their agency through interventions in regional and national politics as well as their civic, commercial, and cultural contributions. Works printed in regional communities were a crucial part of developing narratives of local industrial, technological, and ideological progression. By moving away from understanding of print cultures outside of London as ‘provincial’, however, this book argues for a new understanding of ‘region’ as part of a network of places, emphasising opportunities for collaboration and creation that demonstrate the key role of regions within larger communities extending from the nation to the emerging sense of globality in this period. Through investigations of the men and women of the print trades outside of London, this collection casts new light on the strategies of self-representation evident in the work of regional print cultures, as well as their contributions to individual regional identities and national narratives. Rachel Stenner is Senior Lecturer in English Literature in the School of Media, Arts, and Humanities, University of Sussex, UK. She is the author of The Typographic Imaginary in Early Modern English Literature (2018) and co-editor of the collection of essays Rereading Chaucer and Spenser: Dan Geffrey with the New Poete (2019). Kaley Kramer is Deputy Head of English at Sheffield Hallam University, UK. She is the co-editor of Women During the English Reformations (Palgrave 2014) and Time, the City, and the Literary Imagination (Palgrave 2020). Adam James Smith is Senior Lecturer in Eighteenth-Century Literature at York St John University, UK. He works on cheap eighteenth-century political print, with a particular interest in works of protest and satire. Smith has published on Joseph Addison, James Montgomery and Eliza Haywood.

Printers --- Printing --- History. --- Economics and literature. --- European literature. --- Printing. --- Publishers and publishing. --- Books --- Literature Business. --- European Literature. --- Printing and Publishing. --- History of the Book. --- Book publishing --- Book industries and trade --- Booksellers and bookselling --- Printing, Practical --- Typography --- Graphic arts --- European literature --- Literature --- Literature and economics --- Publishing --- Economic aspects

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Dieser Band der „Bibliothek der Mediengestaltung“  behandelt die Prinzipien der Animation und führt in die grundlegenden Techniken zur Erstellung von 2D- und 3D-Animationen ein. Für diese Bibliothek wurden die Themen des Kompendiums der Mediengestaltung neu strukturiert, vollständig überarbeitet und in ein handliches Format gebracht. Leitlinien waren hierbei die Anpassung an die Entwicklungen in der Werbe- und Medienbranche sowie die Berücksichtigung der aktuellen Rahmenpläne und Studienordnungen sowie Prüfungsanforderungen der Ausbildungs- und Studiengänge. Die Bände der „Bibliothek der Mediengestaltung“ enthalten zahlreiche praxisorientierte Aufgaben mit Musterlösungen und eignen sich als Lehr- und Arbeitsbücher an Schulen und Hochschulen sowie zum Selbststudium.

Computer science. --- Printing. --- Architectural design. --- Media Design. --- Printing and Publishing. --- Graphic Design. --- Creativity and Arts Education. --- Popular Science in Humanities / Arts. --- Design --- Structural design --- Printing, Practical --- Typography --- Graphic arts --- Informatics --- Science --- Computer animation. --- Computer-aided design. --- CAD (Computer-aided design) --- Computer-assisted design --- Computer-aided engineering --- Animation, Computer --- Computer-assisted filmmaking --- Computer-generated animation --- Animation (Cinematography) --- Computer graphics --- Multimedia systems . --- Publishers and publishing. --- Graphic design. --- Art education. --- Humanities. --- Art --- Art education --- Education, Art --- Art schools --- Book publishing --- Books --- Book industries and trade --- Booksellers and bookselling --- Learning and scholarship --- Classical education --- Computer-based multimedia information systems --- Multimedia computing --- Multimedia information systems --- Multimedia knowledge systems --- Information storage and retrieval systems --- Analysis, interpretation, appreciation --- Education --- Publishing