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Storytelling for interactive digital media and video games
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ISBN: 1315382091 1498703852 1315354470 Year: 2017 Publisher: Boca Raton, FL : Taylor & Francis,


Book
Story selling : sage advice and common sense about sales and success
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ISBN: 1683504119 9781683504115 Year: 2017 Publisher: New York, New York : Morgan James Publishing,

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Story Selling is a series of fun stories and selling lessons that are entertaining and effective. It is a valuable handbook for sales managers and representatives. It is a teaching (not a preaching) tool that is humorous, instructive and memorable. The repeatable stories impart self-assurance and confidence.


Book
Digital Storytelling : Form and Content
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ISBN: 1137591528 113759151X Year: 2017 Publisher: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan,

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This edited collection brings together academics and practitioners to explore the uses of Digital Storytelling, which places the greatest possible emphasis on the voice of the storyteller. Case studies are used as a platform to investigate questions of concept, theory and practice, and to shine an interrogative light on this emergent form of participatory media. The collection examines the creative and academic roots of Digital Storytelling before drawing on a range of international examples to consider the way in which the practice has established itself and evolved in different settings across the world.


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The best story wins : how to leverage Hollywood storytelling in business and beyond
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ISBN: 1642790214 9781642790214 9781642790207 9781642790658 Year: 2018 Publisher: New York : MJ,

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The Best Story Wins provides fresh perspectives on the principles of Pixar-style storytelling, adapted by one of the studio's top creatives to meet the needs of entrepreneurs, marketers, and business-minded storytellers of all stripes. Pixar movies have transfixed viewers around the world and stirred a hunger in creative and corporate realms to adopt new and more impactful ways of telling stories. Former Pixar and The Simpsons Animator and Story Artist Matthew Luhn translates his two and half decades of storytelling techniques and concepts to the CEOs, advertisers, marketers, and creatives in the business world and beyond. A combination of Luhn's personal stories and storytelling insights, The Best Story Wins retells the "Hero's Journey" story building methods through the lens of the Pixar films to help business minds embrace the power of storytelling for themselves!


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Tell me about yourself : six steps for accurate and artful self-definition : an action guide
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ISBN: 1523094672 9781523094677 9781523094684 1523094680 9781523094707 1523094702 9781523094660 1523094664 Year: 2017 Publisher: Oakland, CA : Berrett-Koehler Publishers,

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Own Your StorySometimes you get only one chance. A good introduction can create connections and open doors. A bad one can make conversation fizzle and opportunities fade. What you need is a story that tells who you are--authentically, compellingly, and concisely--and can be adapted to fit any situation. Created for dynamic beings constantly redefining themselves, their work, and the world around them, Tell Me About Yourself pairs interviews and case studies with a simple, scalable framework, helping you craft and deliver comprehensive, compelling, and generally kick-ass introductions and personal stories for yourself, your team, or your company. In an ever-changing innovation economy and a climate that demands we put our best foot forward to create change, there's no better time to learn how to articulate your usefulness to the world.


Book
Storytelling and market research : a practical user guide
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ISBN: 9781003202516 1003202519 9781000473360 1000473368 9781000473421 1000473422 9781032064871 9781032064857 Year: 2022 Publisher: New York, N.Y. Routledge, Taylor & Francis Group

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"Showing how market researchers can get a seat at the decision-making table, this book is the essential guide to mastering storytelling techniques that can dramatically enhance the impact of research reports and presentations, commanding full audience engagement and buy-in. While demand for storytelling in marketing research reports and presentations has mushroomed in recent years, there can be confusion about what decision-makers mean by 'stories.' Leading market research expert Fred John eliminates this confusion by defining four specific types of story in the business arena, and providing a series of 'how-to' guides for generating effective solutions when communicating learning and other information. This book is the first to emphasize the needs of the report reader or presentation audience. Drawing on examples from ancient and modern literature, drama, opera, and other arts, this book will help today's (and tomorrow's) market research professionals to thrive in a world demanding insights, real-world recommendations, and more relevant deliverables"--


Book
Storytelling in Organizations : A Narrative Approach to Change, Brand, Project and Knowledge Management
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ISBN: 3662563835 3662563827 Year: 2018 Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer,

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This book highlights storytelling as a concrete and viable method which can be used in various operational fields in organizations: from change management to project management and knowledge management, it presents employees’ stories on past projects and the diverse, essential aspects of corporate culture they reveal, in an easy-to-comprehend and entertaining fashion. These stories focus on specific but generic experiences which can be adapted and exploited by the reader to ultimately tap into hidden knowledge and increase transparency during daily routines in his or her own organization. Knowledge managers, coaches, and strategists alike will find a 'real-life' connection through these stories, helping them improve their own storytelling methods. The book also provides exhaustive information on the latest storytelling methods and strategies. The adaptations Thier has made to bring learning histories to corporate settings accelerates the capture, flow, and application of organizational knowledge that speeds up changes to improve operations! George Roth (Principal Research Associate at MIT Sloan School of Management, Boston, United States).

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