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'Multisensory Experiences' takes you on a journey that goes from the fundamentals of multisensory experiences, through the relationship between the senses and technology, to what the future of those experiences may look like, and our responsibility in it.

Senses and sensation. --- Sensory stimulation. --- Technology.

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Smell is one of the most sensitive senses and is closely connected with emotions. Everyone has experienced a moment where a scent changed their mood and brought up memories. In this book monitoring of the effect of aromas on consumer emotions is described. It starts with a general overview of the role of scents in marketing and the use of neuroscience tools in monitoring the impact of the stimuli on consumer emotions. Tools used by the authors are a consumer neuroscience tool - electroencephalography (EEG), a biometric method that monitors the galvanic skin response or skin perspiration (GSR), and a traditional data collection method - a questionnaire. With these tools, consumer response to three selected scents were monitored. One of the initial scents was selected and tested under ‘normal’ restaurant conditions. The authors describe how the information was obtained, and how the effect on consumer emotions was determined. 'The use of consumer neuroscience in aroma marketing' concludes with recommendations to improve the effectiveness of aromatisation in practice.

Affective neuroscience. --- Scent as a marketing device. --- Smell --- Psychological aspects. --- Olfaction --- Chemical senses --- Senses and sensation --- Nose --- Odors as a marketing device --- Scent in marketing --- Marketing --- Neurobiology of emotion --- Neuroscience of emotions --- Physiology of emotion --- Neuropsychology --- Emotions

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Capitalism and the Senses is the first edited volume to explore how the forces of capitalism are entangled with everyday sensory experience. If the senses have a history, as Karl Marx wrote, then that history is inseparable from the development of capitalism, which has both taken advantage of the senses and influenced how sensory experience has changed over time.This pioneering collection shows how seeing, hearing, tasting, smelling, and touching have both shaped and been shaped by commercial interests from the turn of the twentieth century to our own time. From the manipulation of taste and texture in the food industry to the careful engineering of the feel of artificial fabrics, capitalist enterprises have worked to commodify the senses in a wide variety of ways. Drawing on history, anthropology, geography, and other fields, the volume’s essays analyze not only where this effort has succeeded but also where the senses have resisted control and the logic of markets. The result is an innovative ensemble that demonstrates how the drive to exploit sensorial experience for profit became a defining feature of capitalist modernity and establishes the senses as an important dimension of the history of capitalism.

Capitalism. --- Consumer behavior. --- Senses and sensation. --- Cold War. --- Hagley. --- United States. --- aesthetics. --- business. --- capitalism. --- commodities. --- consumer capitalism. --- consumers. --- consumption. --- experience. --- history. --- impulse buying. --- instant gratification. --- marketing. --- self-fashioning. --- senses. --- sensory indulgence. --- sensory. --- twentieth century.

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This book discusses human perception and performance within the framework of the theory of self-organizing systems. To that end, it presents a variety of phenomena and experimental findings in the research field, and provides an introduction to the theory of self-organization, with a focus on amplitude equations, order parameter and Lotka-Volterra equations. The book demonstrates that relating the experimental findings to the mathematical models provides an explicit account for the causal nature of human perception and performance. In particular, the notion of determinism versus free will is discussed in this context. The book is divided into four main parts, the first of which discusses the relationship between the concept of determinism and the fundamental laws of physics. The second part provides an introduction to using the self-organization approach from physics to understand human perception and performance, a strategy used throughout the remainder of the book to connect experimental findings and mathematical models. In turn, the third part of the book focuses on investigating performance guided by perception: climbing stairs and grasping tools are presented in detail. Perceptually relevant bifurcation parameters in the mathematical models are also identified, e.g. in the context of walk-to-run gait transitions. Chains of perceptions and actions together with their underlying mechanisms are then presented, and a number of experimental phenomena – such as selective attention, priming, child play, bistable perception, retrieval-induced forgetting, functional fixedness and memory effects exhibiting hysteresis with positive or negative sign – are discussed. Human judgment making, internal experiences such as dreaming and thinking, and Freud’s concept of consciousness are also addressed. The fourth and last part of the book explores several specific topics such as learning, social interactions between two people, life trajectories, and applications in clinical psychology. In particular, episodes of mania and depression under bipolar disorder, perception under schizophrenia, and obsessive-compulsive rituals are discussed. This book is intended for researchers and graduate students in psychology, physics, applied mathematics, kinesiology, and the sport sciences who want to learn about the foundations of the field. Written for a mixed audience, the experiments and concepts are presented using non-technical language throughout. In addition, each chapter includes more advanced sections for modelers in the fields of physics and applied mathematics.

Statistical physics. --- Cognitive psychology. --- System theory. --- Sports sciences. --- Applications of Nonlinear Dynamics and Chaos Theory. --- Cognitive Psychology. --- Complex Systems. --- Sport Science . --- Sciences, Sports --- Sport sciences --- Physical education and training --- Science --- Systems, Theory of --- Systems science --- Psychology, Cognitive --- Cognitive science --- Psychology --- Physics --- Mathematical statistics --- Philosophy --- Statistical methods --- Synergetics. --- Perception. --- Free will and determinism. --- System theory --- Self-organizing systems --- Compatibilism --- Determinism and free will --- Determinism and indeterminism --- Free agency --- Freedom and determinism --- Freedom of the will --- Indeterminism --- Liberty of the will --- Determinism (Philosophy) --- Supraliminal perception --- Cognition --- Apperception --- Senses and sensation --- Thought and thinking