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Boost sales, increase brand recognition and create engaging shopper experiences with this practical guide to applying semiotic insights to both online and in-store retail.

Retail trade. --- Semiotics. --- Semiotics in advertising. --- Semeiotics --- Semiology (Linguistics) --- Semantics --- Signs and symbols --- Structuralism (Literary analysis) --- Retail industry --- Retailing --- Commerce --- Marketing --- Shopping centers --- Wholesale trade --- Advertising --- Semiotics --- Distribution strategy

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This collection offers a comprehensive treatment of emoticons, kaomoji, and emoji, examining these digital pictograms and ideograms from a range of perspectives to comprehend their increasing role in the transformation of communication in the digital age. Featuring a detailed introduction and eleven contributions from an interdisciplinary group of scholars, the volume begins by outlining the history and development of the field, situating emoticons, kaomoji, and emoji - expressing a variety of moods and emotional states, facial expressions, as well as all kinds of everyday objects- as both a topic of global relevance but also within multimodal, semiotic, picture theoretical, cultural and linguistic research. The book shows how the interplay of these systems with text can alter and shape the meaning and content of messaging and examines how this manifests itself through different lenses, including the communicative, socio-political, aesthetic, and cross-cultural. Making the case for further study on emoticons, kaomoji, and emoji and their impact on digital communication, this book is key reading for students and scholars in sociolinguistics, media studies, Japanese studies, and language and communication.

Emojis. --- Emoticons. --- Symbolism in communication. --- Interpersonal communication. --- Communication --- Interpersonal relations --- Smiley faces (Emoticons) --- Smileys (Emoticons) --- Smilies (Emoticons) --- Signs and symbols --- Emoji --- Technological innovations. --- Semiotics --- Mass communications --- Pragmatics

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"Information Design provides citizens, business and government with a means of presenting and interacting with complex information. It embraces applications from wayfinding and map reading to forms design; from website and screen layout to instruction. Done well it can communicate across languages and cultures, convey complicated instructions, even change behaviours. Information Design offers an authoritative guide to this important multidisciplinary subject. The book weaves design theory and methods with case studies of professional practice from leading information designers across the world. The heavily illustrated text is rigorous yet readable and offers a single, must-have, reference to anyone interested in information design or any of its related disciplines such as interaction design and information architecture, information graphics, document design, universal design, service design, map-making and wayfinding."--Provided by publisher.

grafisch ontwerp --- grafisch design --- grafische vormgeving --- 766.022 --- cartografie --- designtheorie --- webdesign --- bewegwijzering --- informatiedesign --- Semiotics --- Graphics industry --- Mass communications --- Infografiek --- Information visualization. --- Data visualization --- Visualization of information --- Information science --- Visual analytics

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Wine culture is a complex phenomenon of increasing importance in modern society, and it combines the joys of wine appreciation with the frustrations of trying to verbally communicate sensory impressions. While wine appreciation is traditionally characterized as joyously convivial in its social dimension, sensory impressions remain eminently private. This contrast explains why the language used to represent wine, or winespeak, is the object of increasing crossdisciplinary interest.This book analyzes the many different forms / many of the different forms of representing wine in present-day society, with a special emphasis on winespeak, starting from the premise that such study demands a genre approach to the many different communities involved in the wine world: producers/ critics/ merchants/ consumers. By combining the methodologies of Cognitive Linguistics and discourse analysis, the authors analyze extensive real-life corpora of wine reviews and multimodal artifacts (labels, advertisements, documentaries) to reflect on the many inherent difficulties but also to highlight the rich and creative figurative strategies employed to compensate for the absence of a proper wine jargon of a more unambiguous nature.

Marketing --- Pragmatics --- Sociolinguistics --- Wine and wine making --- E-books --- Wine tasting --- Wine --- Discourse analysis. --- Discourse grammar --- Text grammar --- Semantics --- Semiotics --- Taste testing of wine --- Food --- Terminology. --- Marketing. --- Taste testing --- Sensory evaluation --- Analysis --- Gaging and testing --- Flavor and odor

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This book addresses the discursive construction of corporate identities in social media on the part of Chinese corporations, particularly highlighting how followers of corporate social media co-create corporate identities during firm-follower interactions. Toward this end, it pursues an integrated sociolinguistics approach combining e.g. thematic analysis, interactional analysis and in-depth interviews. Readers will also find extensive information on the brand-new dialogic framework of corporate identity formation. The book offers an insightful and revealing guide for both practitioners/trainers and teachers in corporate communication who are faced with the challenges of managing public relations and corporate images in the age of social media. It can also serve as a valuable case study for those readers who are fascinated by the Chinese economy and discourse analysis of the Chinese language.

Linguistics. --- Communication. --- Sociolinguistics. --- Discourse analysis. --- Discourse Analysis. --- Media and Communication. --- Discourse analysis --- Social media. --- Social aspects. --- User-generated media --- Communication --- User-generated content --- Communication, Primitive --- Mass communication --- Sociology --- Discourse grammar --- Text grammar --- Semantics --- Semiotics --- Language and languages --- Language and society --- Society and language --- Sociology of language --- Language and culture --- Linguistics --- Integrational linguistics (Oxford school) --- Social aspects --- Sociological aspects