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By emphasizing the centrality of human relationships to Ghana's economic past, Murillo introduces a radical rethinking of consumption studies from an Africa-centered perspective. The result is a keen look at colonial capitalism in all of its intricacies, legacies, and contradictions, including its entanglement with gender and race.

Consumption (Economics) --- Consumers --- Customers (Consumers) --- Shoppers --- Persons --- Consumer demand --- Consumer spending --- Consumerism --- Spending, Consumer --- Demand (Economic theory) --- History --- Political aspects --- Ghana --- Chia-na --- Dēmokratia tēs Gkanas --- Gáana --- Gana --- Gana ka Fasojamana --- Gana Konghwaguk --- Gana Respublikaḣy --- Ganæ --- Ganah --- Ganao --- Ganmudin Orn --- Ghana Vabariik --- Ghanako Errepublika --- Ghaney --- Ghanská republika --- Gkana --- Government of Ghana --- Gweriniaeth Ghana --- Hana (Ghana) --- IGana --- Ochíchìíwú Ghana --- Pobblaght ny Ganey --- Poblachd Ghàna --- Poblacht Ghána --- Qana --- Qana Respublikası --- Repubblica del Ghana --- Republic of Ghana --- República de Ghana --- Rèpublica du Gana --- Republik Ghana --- Republika Gana --- Republiḳat Ganah --- République du Ghana --- Rėspublika Hana --- Respublikæ Ganæ --- Tjóðveldið Gana --- Yn Ghaney --- Γκάνα --- Δημοκρατία της Γκάνας --- Рэспубліка Гана --- Республикæ Ганæ --- Република Гана --- Ганæ --- Гана --- Ганмудин Орн --- רפובליקת גאנה --- גאנה --- ガーナ --- 가나 --- 가나 공화국 --- Ashanti --- Gold Coast --- Northern Territories of the Gold Coast --- Togoland (British) --- Commerce

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‘[This book] offers ground-breaking research into political marketing and management in a developing democracy, significantly broadening our understanding of how business concepts and techniques permeate politics in different circumstances. Covering a range of topics including political HR and branding in parties, it lays important foundations for new political marketing and management research.’ —Jennifer Lees-Marshment, Professor, The University of Auckland, New Zealand ‘A pace-setting book on political marketing in Ghana that offers a strategic direction to political campaigning, financing, human resource management and leadership.’ —Joshua Yindenaba Abor, Professor and Dean, The University of Ghana Business School, University of Ghana This book focuses on the emergence of new frames of political engagement underpinned by concepts in marketing, management, and organisation. It goes beyond political electioneering and campaigning and considers business theories such as market research, segmentation, social media, brand architecture, and human resources. With contributions from a range of skilled experts, Political Marketing and Management in Ghana emphasises and provides insights on the symbols-oriented approach of political campaigning in Africa, and distinguishes this from the technology-driven process of the west. Offering a total understanding of African politics and its supply and demand interactivity between key actors, this book is of great use to academics interested in political science, communications, marketing, and business and management.

Politics, Practical --- Marketing --- Political aspects --- Ghana --- Politics and government. --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Electoral politics --- Mass political behavior --- Political behavior --- Politics --- Practical politics --- Business. --- Internet marketing. --- Industrial management. --- Leadership. --- Elections. --- Business and Management. --- Business Strategy/Leadership. --- Branding. --- Electoral Politics. --- Online Marketing/Social Media. --- Media Management. --- Industrial management --- Aftermarkets --- Selling --- Political science --- Political participation --- Branding (Marketing). --- Business administration --- Business enterprises --- Business management --- Corporate management --- Corporations --- Industrial administration --- Management, Industrial --- Rationalization of industry --- Scientific management --- Management --- Business --- Industrial organization --- Online marketing --- Web marketing --- World Wide Web marketing --- Electronic commerce --- Franchise --- Polls --- Plebiscite --- Political campaigns --- Representative government and representation --- Brand name products --- Advertising --- Ability --- Command of troops --- Followership --- Ghana. --- Chia-na --- Dēmokratia tēs Gkanas --- Gáana --- Gana --- Gana ka Fasojamana --- Gana Konghwaguk --- Gana Respublikaḣy --- Ganæ --- Ganah --- Ganao --- Ganmudin Orn --- Ghana Vabariik --- Ghanako Errepublika --- Ghaney --- Ghanská republika --- Gkana --- Gold Coast --- Government of Ghana --- Gweriniaeth Ghana --- IGana --- Ochíchìíwú Ghana --- Pobblaght ny Ganey --- Poblachd Ghàna --- Poblacht Ghána --- Qana --- Qana Respublikası --- Repubblica del Ghana --- Republic of Ghana --- República de Ghana --- Rèpublica du Gana --- Republik Ghana --- Republika Gana --- Republiḳat Ganah --- République du Ghana --- Rėspublika Hana --- Respublikæ Ganæ --- Tjóðveldið Gana --- Yn Ghaney --- Africa --- Strategic planning. --- Telemarketing. --- Advertising media planning. --- Business Strategy and Leadership. --- Digital Marketing. --- Media Planning. --- Advertising media, Choice of --- Advertising media selection --- Media planning in advertising --- Electronic marketing --- Telephone marketing --- Direct marketing --- Telematics --- Telephone selling --- Goal setting (Strategic planning) --- Planning, Strategic --- Strategic intent (Strategic planning) --- Strategic management --- Planning --- Business planning

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This book explores how African countries can convert their natural resources, particularly oil and gas, into sustainable development assets. Using Ghana, one of the continent’s newest oil-producing countries, as a lens, it examines the "resource curse" faced by other producers - such as Nigeria, Angola, and Equatorial Guinea - and demonstrates how mismanagement in those countries can provide valuable lessons for new oil producers in Africa and elsewhere. Relying on a broad range of fieldwork and policymaking experience, Panford suggests practical measures for resource-rich developing countries to transform natural resources into valuable assets that can help create jobs, boost human resources, and improve living and working conditions in Ghana in particular. He suggests fiscal, legal, and environmental antidotes to resource mismanagement, which he identifies as the major obstacle to socioeconomic development in countries that have historically relied on natural resources. >.

Energy policy. --- Energy and state. --- Industrial organization. --- Development economics. --- Economics. --- African Economics. --- Development Economics. --- Industrial Organization. --- Natural Resource and Energy Economics. --- Energy Policy, Economics and Management. --- Economics --- Economic theory --- Political economy --- Social sciences --- Economic man --- Africa—Economic conditions. --- Natural resources. --- National resources --- Natural resources --- Resources, Natural --- Resource-based communities --- Resource curse --- Industries --- Organization --- Industrial concentration --- Industrial management --- Industrial sociology --- Economic development --- Economic aspects --- Energy and state --- Power resources --- State and energy --- Industrial policy --- Energy conservation --- Government policy --- 2000-2099 --- Ghana --- Africa. --- Ghana. --- Economic conditions --- Chia-na --- Dēmokratia tēs Gkanas --- Gáana --- Gana --- Gana ka Fasojamana --- Gana Konghwaguk --- Gana Respublikaḣy --- Ganæ --- Ganah --- Ganao --- Ganmudin Orn --- Ghana Vabariik --- Ghanako Errepublika --- Ghaney --- Ghanská republika --- Gkana --- Gold Coast --- Government of Ghana --- Gweriniaeth Ghana --- IGana --- Ochíchìíwú Ghana --- Pobblaght ny Ganey --- Poblachd Ghàna --- Poblacht Ghána --- Qana --- Qana Respublikası --- Repubblica del Ghana --- Republic of Ghana --- República de Ghana --- Rèpublica du Gana --- Republik Ghana --- Republika Gana --- Republiḳat Ganah --- République du Ghana --- Rėspublika Hana --- Respublikæ Ganæ --- Tjóðveldið Gana --- Yn Ghaney --- Africa --- Eastern Hemisphere --- Hana (Ghana) --- Γκάνα --- Δημοκρατία της Γκάνας --- Рэспубліка Гана --- Республикæ Ганæ --- Република Гана --- Ганæ --- Гана --- Ганмудин Орн --- רפובליקת גאנה --- גאנה --- ガーナ --- 가나 --- 가나 공화국 --- Ashanti --- Northern Territories of the Gold Coast --- Togoland (British) --- Dēmokratia tēs Gkanas --- Gáana --- Gana Respublikaḣy --- Ganæ --- Ghanská republika --- Ochíchìíwú Ghana --- Poblachd Ghàna --- Poblacht Ghána --- Qana Respublikası --- República de Ghana --- Rèpublica du Gana --- RepublikÌ£at Ganah --- République du Ghana --- Rėspublika Hana --- Respublikæ Ganæ --- Tjóðveldið Gana --- D�emokratia t�es Gkanas --- G�aana --- Gana Respublika�hy --- Gan� --- Ghansk�a republika --- Och�ich�i�iw�u Ghana --- Poblachd Gh�ana --- Poblacht Gh�ana --- Qana Respublikas� --- Rep�ublica de Ghana --- R�epublica du Gana --- Republi�kat Ganah --- R�epublique du Ghana --- R�espublika Hana --- Respublik� Gan� --- Tj�o�veldi� Gana