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Packed with contemporary examples from the business world, this is an exciting and engaging text which explains how language works in business, how to analyse it and how to use it in an informed and creative way. The book is split into three parts, which look at business communication from corporate, management and employee perspectives. Wide-ranging in nature, it explores a variety of topics ranging from stakeholder communication and brand narratives to managing conflict and self-branding. Each chapter contains ample opportunity for readers to put new skills into practice, while case studies act as springboards for further discussion. This is essential reading for students of both language and business-related disciplines, both during and beyond their studies. It is also an indispensable resource for teachers of business communication.

Business communication. --- Administrative communication --- Communication, Administrative --- Communication, Business --- Communication, Industrial --- Industrial communication --- Communication --- Pragmatics --- Sociolinguistics --- Business communication

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The Pragmatics of Executive Coaching is the first linguistic monograph on executive coaching, a recent, not fully professionalized, yet booming helping professional format in the organizational realm.

Organization theory --- Pragmatics --- Executive coaching --- Discourse analysis --- Business coaching --- Coaching, Executive --- Corporate coaching --- Leadership coaching --- Management coaching --- Employees --- Social aspects --- Coaching of --- Executive coaching. --- Social aspects. --- E-books

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Wine culture is a complex phenomenon of increasing importance in modern society, and it combines the joys of wine appreciation with the frustrations of trying to verbally communicate sensory impressions. While wine appreciation is traditionally characterized as joyously convivial in its social dimension, sensory impressions remain eminently private. This contrast explains why the language used to represent wine, or winespeak, is the object of increasing crossdisciplinary interest.This book analyzes the many different forms / many of the different forms of representing wine in present-day society, with a special emphasis on winespeak, starting from the premise that such study demands a genre approach to the many different communities involved in the wine world: producers/ critics/ merchants/ consumers. By combining the methodologies of Cognitive Linguistics and discourse analysis, the authors analyze extensive real-life corpora of wine reviews and multimodal artifacts (labels, advertisements, documentaries) to reflect on the many inherent difficulties but also to highlight the rich and creative figurative strategies employed to compensate for the absence of a proper wine jargon of a more unambiguous nature.

Marketing --- Pragmatics --- Sociolinguistics --- Wine and wine making --- E-books --- Wine tasting --- Wine --- Discourse analysis. --- Discourse grammar --- Text grammar --- Semantics --- Semiotics --- Taste testing of wine --- Food --- Terminology. --- Marketing. --- Taste testing --- Sensory evaluation --- Analysis --- Gaging and testing --- Flavor and odor

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"Showing how market researchers can get a seat at the decision-making table, this book is the essential guide to mastering storytelling techniques that can dramatically enhance the impact of research reports and presentations, commanding full audience engagement and buy-in. While demand for storytelling in marketing research reports and presentations has mushroomed in recent years, there can be confusion about what decision-makers mean by 'stories.' Leading market research expert Fred John eliminates this confusion by defining four specific types of story in the business arena, and providing a series of 'how-to' guides for generating effective solutions when communicating learning and other information. This book is the first to emphasize the needs of the report reader or presentation audience. Drawing on examples from ancient and modern literature, drama, opera, and other arts, this book will help today's (and tomorrow's) market research professionals to thrive in a world demanding insights, real-world recommendations, and more relevant deliverables"--

Marketing research. --- Business communication. --- Business presentations. --- Storytelling. --- Story-telling --- Telling of stories --- Oral interpretation --- Children's stories --- Folklore --- Oral interpretation of fiction --- Presentations, Business --- Business communication --- Administrative communication --- Communication, Administrative --- Communication, Business --- Communication, Industrial --- Industrial communication --- Communication --- Market research --- Marketing --- Markets --- Research --- Research, Industrial --- Performance --- Mass communications --- Pragmatics

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The chapters in this collection, authored by renowned scholars, address a gap in the literature by focusing on the consequences that outsourcing, among other globalized economic practices, and remediation by new technologies have had on the service encounters genre (SE). From both a multilingual and a multidisciplinary perspective, this collection explores the development of technological applications and professional best practices as well as call centre interaction, e-commerce, and e-word of mouth. More specifically, the papers in this volume report on technology developed to support SEs and how this technology influences service providers and their allowable linguistic contributions. Further, this collection provides valuable insights on the language and strategic behaviour deployed in less researched kinds of SEs, gives special attention to how technology impacts the interface between the transactional and interactional goals of SEs, and thus has real world applications.

BUSINESS & ECONOMICS / Industrial Management. --- BUSINESS & ECONOMICS / Management Science. --- BUSINESS & ECONOMICS / Management. --- BUSINESS & ECONOMICS / Organizational Behavior. --- Business communication. --- Communication in marketing. --- Customer relations. --- Intercultural communication. --- Sociologie van sociale dienstverlening --- Ingenieurswetenschappen. Technologie --- Pragmatiek --- Sociolinguïstiek --- Marketing --- Business --- Public relations --- Consumer affairs departments --- Customer advisory boards --- Relationship marketing --- Cross-cultural communication --- Communication --- Culture --- Cross-cultural orientation --- Cultural competence --- Multilingual communication --- Technical assistance --- Administrative communication --- Communication, Administrative --- Communication, Business --- Communication, Industrial --- Industrial communication --- Anthropological aspects --- Business communication --- Intercultural communication --- Customer relations --- Communication in marketing --- Sociology of social care --- Engineering sciences. Technology --- Pragmatics --- Sociolinguistics --- E-books