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"This practical text introduces readers to the essential business aspects of innovation and new product planning. The product planning process is discussed across two broad themes: product development and product management. Importantly, the book emphasizes the 21st-century strategic and creative mindset necessary to drive businesses' innovation activities in a concise, yet comprehensive manner. The book delves into the front-end of innovation and formal product development activities, examining the topics of opportunity identification, concept generation and evaluation, technical development, product design, testing, launch strategies, product management, life-cycle management, brand management, and vital elements for international success. There are standalone notes that serve to apprise readers on related topics such as the use of agile product development methodologies, the formation of business entities, and recommended best practices for new product development. The book excels at providing relevant examples and applied tools that augment the concepts to offer valuable connections to real-world product planning efforts. This text is particularly useful as a guide to learning the fundamental concepts and strategies associated with innovation and new product planning. Among student audiences, upper-level undergraduate and first-year graduate students are likely to benefit as the book embraces its position to serve as a primer on product development and management"--

New products.

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Product management. --- New products.

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New products --- Product management

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"Thank you for purchasing this book. We are delighted and honored to bring you the 4th edition of the PDMA Handbook of Innovation and New Product Development. Our partners at the Product Development and Management Association (PDMA) and Wiley & Sons Publishing are as enthusiastic as we are to see this almost completely new edition of a very popular and useful book come to life. The goal of this Handbook, as in prior editions, is to provide an introduction, a thought-provoking series of essays, and a practical guide for managers and thought leaders working in new product development (NPD) and innovation. Astute readers of our prior editions may notice that the title has slightly changed in this 4th edition. We now appropriately highlight innovation as a key focus of what we are to explore in addition to our continuing emphasis on new product development. Our deepest thanks go to the wonderful collection of authors who have contributed to this book and to prior editions. In this collection, they share their thoughtful insights and broad experiences to bring you a compilation that represents the state-of-the-art in the field. One of the unique features of this book series has always been that our authors represent a balance of outstanding practitioners, world-class consultants and leading-edge academic researchers. Thus, you will find here both applied, first-hand insights from the field, and findings from academics who have been studying innovation and new product development using the latest techniques. Combined, we share with you knowledge that is powerful, practical, and thought-provoking. This book is a collection of 32 chapters representing a host of different voices. The style of the chapters presented here also varies greatly. Some chapters are extremely hands-on and step-by-step, providing practical tools to apply in your organization. Other chapters may present new concepts, ideas, and approaches that are meant to stimulate your thinking and to help you find creative ways to study or apply these thoughts in your workplace or in your research"--

New products --- Product management --- Management

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Product design. --- New products --- Materials.