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Shortlisted for the Business Book of the Year Awards in the Sales and Marketing category. As jobs become increasingly similar, there are two skills that everyone needs if they’re going to thrive. These are the ability to interrogate and make sense of data, and the ability to use insights extracted from data to persuade others to act. Analytics + storytelling = influence. Humans are hardwired to respond to stories and story structure. Stories are how we make sense of and navigate the world. We respond best to stories that are based on evidence. But storytellers need to use data as the foundation of stories, not as the actual stories themselves. To be truly impactful, rational facts need to be presented with a veneer of emotion. The Big Data revolution means more data is available than ever. The trouble is, most people aren’t very numerate or good at statistics. Many find it hard to look at data and extract insights. Meanwhile, those for whom numbers hold no fear don’t always make the best storytellers. They mistakenly believe they need to prove their point by showing their workings. There are some simple and effective rules of data-driven storytelling that help everyone tell more compelling, evidence-based stories, whoever they need to convince. Narrative by Numbers shows you how.

Business communication. --- Communicative competence. --- Narration (Rhetoric)

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Authoring, its tools, processes, and design challenges are key issues for the Interactive Digital Narrative (IDN) research community. The complexity of IDN authoring, often involving stories co-created by procedures and user interaction, creates confusion for tool developers and raises barriers for new authors. This book examines these issues from both the tool designer and the author’s perspective, discusses the poetics of IDN and how that can be used to design authoring tools, explores diverse forms of IDN and their demands, and investigates the challenges around conducting research on IDN authoring. To address these challenges, the chapter authors incorporate a range of interdisciplinary perspectives on ‘The Authoring Problem’ in IDN. While existing texts provide ‘how-to’ guidance for authors, this book is a primer for research and practice-based investigations into the authoring problem, collecting the latest thoughts about this area from key researchers and practitioners.

Interactive multimedia. --- Digital storytelling. --- Storytelling --- Hypermedia systems --- Interactive media --- Computer software --- Interactive multimedia --- Digital storytelling --- Narration (Rhetoric)

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In the 1940s, American movies changed. Flashbacks began to be used in outrageous, unpredictable ways. Soundtracks flaunted voice-over commentary, and characters might pivot from a scene to address the viewer. Incidents were replayed from different characters’ viewpoints, and sometimes those versions proved to be false. Films now plunged viewers into characters’ memories, dreams, and hallucinations. Some films didn’t have protagonists, while others centered on anti-heroes or psychopaths. Women might be on the verge of madness, and neurotic heroes lurched into violent confrontations. Combining many of these ingredients, a new genre emerged—the psychological thriller, populated by women in peril and innocent bystanders targeted for death. If this sounds like today’s cinema, that’s because it is. In Reinventing Hollywood, David Bordwell examines the full range and depth of trends that crystallized into traditions. He shows how the Christopher Nolans and Quentin Tarantinos of today owe an immense debt to the dynamic, occasionally delirious narrative experiments of the Forties. Through in-depth analyses of films both famous and virtually unknown, from Our Town and All About Eve to Swell Guy and The Guilt of Janet Ames, Bordwell assesses the era’s unique achievements and its legacy for future filmmakers. Reinventing Hollywood is a groundbreaking study of how Hollywood storytelling became a more complex art and essential reading for lovers of popular cinema.

Motion pictures --- Narration (Rhetoric) --- Cinema --- Feature films --- Films --- Movies --- Moving-pictures --- Audio-visual materials --- Mass media --- Performing arts --- Narrative (Rhetoric) --- Narrative writing --- Rhetoric --- Discourse analysis, Narrative --- Narratees (Rhetoric) --- History --- Plots, themes, etc. --- History and criticism --- Narration (Rhetoric). --- Plots, themes, etc --- film, hollywood, 1940s, studio system, filmmaking, technique, directors, flashbacks, voice overs, noir, classics, breaking the 4th wall, memory, dreams, hallucination, anti hero, psychopath, deviance, madness, violence, neurosis, psychological thriller, innocence, women in peril, damsel distress, ingenue, female characters, our town, all about eve, swell guy, guilt of janet ames, plot, narrative, mankiewicz, modularity, polyphony, experimental, mystery, hitchcock, welles, drama, nonfiction, history, art, aesthetics, light, shadow, literature.