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"Today, social media offers an alternative broadcast and communication medium for nonprofit advocacy organizations. At the same time, social media has created a "noisy" environment that renders it more difficult for nonprofits to make their voices heard. Operating in an information-saturated landscape, populated by an audience with limited attention, organizations are struggling to effectively grab and hold onto their supporters and the general public. In The Quest for Attention, Chao Guo and Gregory D. Saxton argue that "attention" is a key intermediate goal and an important resource for advocacy organizations to effectively promote their causes. Synthesizing research, including much of the authors' own, this book discusses the challenges, strategies, and consequences of attention advocacy as organizations work to bring awareness to their struggle, tighten ties with their communities, and mobilize constituents for collective action, both online and off"--

Nonprofit organizations --- Social media --- Political activity --- Social media. --- Associations sans but lucratif --- Médias sociaux --- Political activity. --- Activité politique. --- Médias sociaux. --- Nonprofit organizations - Political activity --- User-generated media --- Communication --- User-generated content --- Advocacy. --- Attention. --- Big Data. --- Data Science. --- Impact. --- Machine Learning. --- Nonprofit Organizations. --- Online-Offline. --- Social Media Capital. --- Social Media. --- Twitter. --- Médias sociaux. --- Activité politique.

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This book presents a comprehensive framework for disaster communication, with a main focus on earthquake-related communication, building on a previously fragmented, single-case study approach to analysing the role of social media during natural disasters.

Emergency communication systems. --- Earthquakes. --- Social media. --- User-generated media --- Communication --- User-generated content --- Quakes (Earthquakes) --- Earth movements --- Natural disasters --- Seismology --- Emergency warning systems --- Warning systems, Emergency --- Civil defense --- Disaster relief --- Telecommunication systems --- Médias sociaux. --- Systèmes de communication d'urgence. --- Séismes. --- Cell phones. --- Language Arts & Disciplines / Communication Studies. --- Communication studies. --- Cell telephones --- Cellphones --- Cellular phones --- Cellular radio --- Cellular telephones --- Mobile phones --- Mobiles (Telephones) --- Phones, Cell --- Telephones, Cell --- Wireless phones --- Radio --- Telephone --- Transmitter-receivers --- Médias sociaux --- Séismes --- Médias sociaux --- Systèmes de communication d'urgence. --- Séismes

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Les médias sociaux font désormais partie intégrante de notre vie. Si les médias sociaux offrent des opportunités en termes de développement des affaires, de recrutement, d’interactions entre collègues de travail, de partage de connaissances et de diffusion d’informations professionnelles, ils imposent également des contraintes à l’employeur qui souhaite en réguler l’usage. Ces médias présentent aussi des risques tant pour l’employeur (atteinte à la réputation, diffusion de données confidentielles) que pour les travailleurs qui diffusent des informations personnelles ou sont l’objet de commentaires de la part de collègues. Une connaissance approfondie du cadre légal existant ainsi qu’une bonne compréhension du fonctionnement des médias sociaux sont les ingrédients nécessaires pour vous protéger contre les risques et abus éventuels. Les services offerts évoluent sans cesse, au point d’être parfois difficiles à cerner et en tout cas à enfermer dans des qualifications juridiques figées tandis que les opérateurs de réseaux se voient de plus en plus amenés à jouer un rôle régulateur de la vie du réseau. Lorsqu’elle est confrontée à la diffusion de messages nuisibles à son image, il est primordial pour l’entreprise de connaître au préalable les diverses possibilités d’actions afin d’adopter une politique de réaction graduée aux atteintes, la rapidité de réaction étant primordiale. L’examen de quelques clauses classiques montre des interrogations parfois essentielles quant à l’insécurité juridique dont elles sont la source. En conclusion, les textes pointent l’absolue nécessité de lever les ambiguïtés et incertitudes avec comme question centrale celle de la protection des libertés citoyennes sur les réseaux avant que ceux-ci ne soient mis en question de façon radicale.

Industrial and intellectual property --- merkenrecht --- sociale media --- verbintenissenrecht --- arbeidsrecht --- Belgium --- Social media --- Online social networks --- Privacy, Right of --- Confidential communications --- Médias sociaux --- Réseautage personnel (Informatique) --- Droit à la vie privée --- Secret professionnel --- Law and legislation --- Droit --- EPUB-ALPHA-D EPUB-LIV-FT LIVDROIT STRADA-B --- E-books --- Belgique --- Médias sociaux

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Ook anno 2015 blijven sociale media alomtegenwoordig, zowel in onze persoonlijke levenssfeer, op het werk als in onze hoedanigheid van consument. Door de laagdrempelige toegang zijn sociale media uitgegroeid tot communicatieplatformen die alsmaar dieper ingebed zijn in de samenleving, de bedrijfscultuur en het dagelijkse leven van heel veel individuen. Hoewel deze sociale media vele voordelen en opportuniteiten bieden, blijven ook misbruiken niet uit. Steeds meer en nieuwe juridische vragen duiken op, zowel vanuit gebruikers-, aanbieders- als overheidsperspectief.In dit tweede boek analyseren de auteurs, academici en advocaten de impact en het gebruik van de sociale media in een aantal rechtsdomeinen, zoals mensenrechten, gegevensbeschermingsrecht, mededingingsrecht, contractenrecht, consumentenrecht, intellectuele rechten, erfrecht, internationaal privaatrecht en bewijs- en strafprocesrecht.Het boek bevat de volgende bijdragen:- Marketing, intellectuele rechten en sociale media – Tom Heremans en Lisbeth Depypere- Socialenetwerksites als advertentienetwerk: uitdagingen en mogelijkheden voor het verkrijgen van geïnformeerde toestemming – Nathalie Bertels- Reclamewijsheid 2.0. Hoe kinderen en jongeren omgaan met marketing op sociale media – Michel Walrave, Joris Van Ouytsel, Brahim Zarouali, Koen Ponnet en Karolien Poels- Sociale media en het recht op afbeelding – Linde Dierickx- “Ik ga akkoord”. Maar waarmee? Socialenetwerksites en hun algemene voorwaarden – Ellen Wauters, Eva Lievens en Peggy Valcke- De aansprakelijkheid voor onrechtmatige reviews over hotels op Facebook en op booking- en reviewsites – Sofie De Pourcq- Sociale media en mededinging. Is het Europese concurrentietoezicht opgewassen tegen Facebook en consorten? – Inge Graef- Bewijs en sociale media in burgerlijke geschillen – Kurt Willems en Pieter-Jan Valgaeren- Statusupdate: Belgische opsporing. voelt zich #verward bij het speuren in sociale media – Charlotte Conings- Sociale media en internationaal privaatrecht – Cedric Vanleenhove- De erfrechtelijke nalatenschap 2.0: digitaal en sociaal – Elisabeth Adriaens

Human rights --- Industrial and intellectual property --- Mass communications --- Computer. Automation --- sociale media --- burgerlijk recht --- internationaal recht --- Belgium --- wettelijk kader --- PXL-Business 2015 --- PXL-Ebooks 2018 --- BPB1704 --- Médias sociaux --- Internet --- culture --- droit --- internet --- media --- 347.83 --- cultuur --- 659.3 --- 690 Media, mediarecht --- Интернет --- internetas --- idirlíon --- internets --- интернет --- webb --- an tIdirlíon --- tīmeklis --- veeb --- faqe web --- světová počítačová síť --- svjetska računalna mreža --- web --- međumrežje --- www --- világháló --- 659.3 Mass communication. Informing, enlightening of the public at large --- Mass communication. Informing, enlightening of the public at large --- Sociale media --- recht --- mediarecht --- Wetgeving. --- Droit. --- Social media --- Juridical aspects --- Confidential communications --- Privacy, Right of --- Online social networks --- Secret professionnel --- Droit à la vie privée --- Médias sociaux --- Réseautage personnel (Informatique) --- Law and legislation --- Droit --- E-books --- Idirlíon --- Belgique

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"This book brings together cutting edge research and applications of social media and related technologies, their uses by consumers and businesses in travel, tourism and hospitality.The first section addresses topical issues related to how social media influence the operations and strategies of tourism firms and help them enhance tourism experiences: open innovation, crowdsourcing, service-dominant logic, value co-creation, value co-destruction and augmented reality. The second section of the book looks at new applications of social media for marketing purposes in a variety of tourism-related sectors, addressing crowd-sourced campaigns, customer engagement and influencer marketing. The third section uses case studies and new methodologies to analyze travel review posting and consumption behaviors as well as the impact of social media on traveller perceptions and attitudes, with a focus on collaborative consumption and sharing economy accommodation. Finally, the fourth section focuses on hot topics and issues related to the analysis, interpretation and use of online information and user-generated content for deriving business intelligence and enhancing business decision-making.Written by an international body of well-known researchers, this book uses fresh theoretical lenses, perspectives and methodological approaches to look at the practical implications of social media for tourism suppliers, destination's, tourism policy makers and researchers alike. For these reasons, it will be a valuable resource for students, managers and academics with an interest in information and communication technologies, marketing for tourism and hospitality, and travel and transportation management."--Provided by publisher.

Tourism --- Social aspects. --- Marketing. --- Computer network resources. --- Holiday industry --- Operators, Tour (Industry) --- Tour operators (Industry) --- Tourism industry --- Tourism operators (Industry) --- Tourist industry --- Tourist trade --- Tourist traffic --- Travel industry --- Visitor industry --- Service industries --- National tourism organizations --- Travel --- Economic aspects --- tourism --- social media --- médias sociaux --- sociální média --- обществени медии --- друштвени медиуми --- soziale Medien --- medios sociales --- družbeni mediji --- sociālie mediji --- media sociais --- sosiaalisen median väline --- media społecznościowe --- na meáin shóisialta --- sociala medier --- sociale medier --- közösségi média --- sociale media --- μέσα κοινωνικής δικτύωσης --- društveni mediji --- sotsiaalmeedia --- sociálne médiá --- media soċjali --- media sociali --- mijloace de comunicare sociale --- socialinė žiniasklaida --- mjetet e komunikimit social --- друштвени медији --- social network --- дружбени медиуми --- média social --- platformă (de comunicare) socială --- réseaux sociaux --- midja soċjali --- mezzi ta' komunikazzjoni soċjali --- sociālie plašsaziņas līdzekļi --- suhtlusmeedia --- ühismeedia --- sociální médium --- socialiniai tinklai --- rede social --- media sociale --- μέσο κοινωνικής δικτύωσης --- réseau social --- platforma społecznościowa --- Social Media --- družbeni medij --- medium soċjali --- socialt netværk --- sociálne médium --- redes sociales --- друштвена мрежа --- mezzi tax-xandir soċjali --- közösségi médium --- социјални медиуми --- social medium --- обществена медия --- социална мрежа --- sosiaalinen media --- медиуми за општење --- redes sociais --- Tourismus --- toerisme --- tūrisms --- τουρισμός --- turismo --- turism --- turiżmu --- turizmus --- cestovný ruch --- turizam --- туризъм --- turizëm --- turasóireacht --- cestovní ruch --- tourisme --- туризам --- turisme --- matkailu --- turizem --- turizmas --- turystyka --- turistický ruch --- gestión del turismo --- управление на туризма --- tūrisma industrija --- načrtovanje turizma --- turismijuhtimine --- gestion touristique --- planificación del turismo --- turismitööstus --- turismeplanlægning --- turizmo planavimas --- planification du tourisme --- gestion hôtelière --- planowanie turystyki --- turistaipar --- forvaltning af turisme --- zarządzanie w hotelarstwie --- upravljanje turizma --- turismi planeerimine --- Hospitality Management --- Fremdenverkehr --- ġestjoni tat-turiżmu --- toeristenindustrie --- pianificazione del turismo --- управление на стопанския туризъм --- gestión hotelera --- tourism planning --- turistička industrija --- upravljanje u ugostiteljstvu --- περιήγηση --- apgyvendinimo ir maitinimo paslaugų sektoriaus valdymas --- managementul turismului --- planiranje turizma --- τουριστική βιομηχανία --- turizmusmenedzsment --- Tourismusplanung --- industria turística --- planificarea turismului --- matkailusuunnittelu --- industri e turizmit --- pjanar tat-turiżmu --- horecamanagement --- turismförvaltning --- планиране на туризма --- σχεδιασμός του τουρισμού --- turizmo pramonė --- туристичка дејност --- gestão hoteleira --- riadenie hotelierskych služieb --- pianificazione turistica --- indústria turística --- plánovanie cestovného ruchu --- forvaltning af hoteller og restauranter --- turismus --- turistindustri --- διαχείριση του τουρισμού --- plánování rozvoje cestovního ruchu --- tionscal na turasóireachta --- turismplanering --- upravljanje u turizmu --- turistika --- Tourismusmanagement --- gestione dell'ospitalità --- planeamento do turismo --- διαχείριση της φιλοξενίας --- turizmustervezés --- turizmo valdymas --- management pohostinství --- matkailuhallinto --- tourist industry --- management hotelier --- toerismebeheer --- tūrisma vadība --- matkailun suunnittelu --- industrie turistică --- řízení cestovního ruchu --- hospitality management --- toerismeplanning --- gestão turística --- tourism management --- turistično upravljanje --- matkailuteollisuus --- zarządzanie turystyką --- tūrisma plānošana --- turistfaciliteter --- βιομηχανία τουρισμού --- ġestjoni tal-ospitalità --- gestione del turismo --- industrie touristique --- riadenie cestovného ruchu --- viesmīlības vadība --- Reiseverkehr --- industria turistica