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StrongDenken Sie in Themen, nicht in Abteilungen/strongUnternehmen müssen heute seriöse Inhalte transportieren, um vom Publikum ernst genommen zu werden. Mit wenig Geld hervorragende Ideen umzusetzen, ist klug und im digitalen Zeitalter lebensnotwendig. Marketing und Kommunikation brauchen dazu eine Organisation, die sich an Themen orientiert - und nicht mehr an Kanälen. Genau dies ist die Philosophie des Corporate Newsrooms.Erfahren Sie in diesem Buch, wie sich Kommunikation mit Hilfe des Corporate Newsrooms effizient organisieren lässt, welche Rollen im Newsroom vorgesehen sind und wie Sie den Newsroom in Ihrem Unternehmen vorbereiten, designen und schließlich erfolgreich einführen.

Mass media.

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"The book delves into the urgent topic of media ownership in Africa. It starts from a much-needed historical perspective then covers contemporary digital developments and the Chinese strategic involvement in the continent. This book examines the evolving forms of media ownership in Africa and how they interact with broader geopolitical changes in and outside the continent. The contributions look at different media ownerships and their implications on freedoms, governance, development and democracy across the continent to give a rich account of how power structures are both evolving yet challenged offering an ever-growing media ecosystem. Offering a significant representation of the diversity of existing media systems, the book goes beyond the postcolonial geographical divisions of North and South Africa to highlight common patterns and significant similarities and differences between the diverse African countries. The contributors to the volume expose media patterns that are shifting, battling, resurging, evolving but most importantly affecting development and democracy in a complex way. This book will be of interest to students and scholars of media and communications in Africa"--

Mass media --- Mass media policy. --- Economic aspects.

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"As the clear lines and historic boundaries that once separated broadcasting, cable, telephone and Internet communication dissolve, this comprehensive new edition examines the relationship and convergence patterns between industries by exploring the effects of digitalization in media and information technology. With today's dynamic and rapidly evolving communication environment, media managers need to have a clear understanding of the different delivery platforms as well as critical management and planning strategies going forward. Advancements in new media and communication technology coupled with a rapidly changing global economy promise a new set of hybrid-media companies that will allow for the full integration of information and entertainment services and give new meaning to the term programming. This book provides a detailed look at seven key sectors of the media and telecommunications field as well as ongoing changes within the industry. The new edition includes updated research throughout including material on major business and technology changes as well as the importance of digital lifestyle reflected in E-commerce and developments in Over-the-Top Video streaming services. Special attention is given to such areas as strategic planning, innovation, marketing, finance and leadership. Perfect for courses in media management and media industries, as well as professional managers, this book serves as an important reference guide during this transitional time"--

Telecommunication --- Mass media --- Management.

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"Building on Janet Wasko's political economy of communication research, contributors examine prevalent themes in the study of media work and industries--labor, power, money--by discussing their relevance to new media platforms, to the crisis economy, and to the rise of non-Western economies. The volume comprises a theoretical discussion of foundational issues in the political economy of communication (such as ideology and capitalism) and analysis of an array of "old" and new media, from newspaper and film to the Internet and video games"--

Mass media --- Economic aspects.

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This thesis concerns the cooperative control of networked vehicles. Autonomous driving is a topic that is currently being discussed with great interest from researchers, vehicle man -ufacturers and the corresponding media. Future autonomous vehicles should bring the passengers to their desired destination while improving both safety and efficiency compared to current human-driven vehicles. The inherent problem of all vehicle coordination tasks is to guarantee collision avoidance in every situation. To this end, autonomous vehicles have to share information with each other in order to perform traffic manoeuvres that require the cooperation of multiple vehicles. The fundamental problem of vehicle platooning is studied extensively which describes the task of arranging a set of vehicles so that they drive with a common velocity and a prescribed distance. Local design objectives are derived that have to be satisfied by the vehicle controllers. In particular, it is shown that the vehicles have to be externally positive to achieve collision avoidance. As an abstraction from real traffic scenarios, swarms of networked vehicles are considered. The main difference be -tween swarming and traffic problems is that a communication structure that has been appropriate in the beginning might become unsuited for the control task due to the relative movement of the vehicles. To solve this problem, this thesis proposes to use the Delaunay triangulation as a switching communication structure.

Communication. --- Mass media --- Philosophy.