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Today's global media sustains a potent new environmental consciousness. Paradoxically, it also serves as a far-reaching platform that promotes the unsustainable consumption ravaging our planet. Patrick Murphy musters theory, fieldwork and empirical research to map how the media communicates today's many distinct, competing and even antagonistic environmental discourses.

Mass media and the environment. --- Mass media and globalization. --- Globalization and mass media --- Globalization --- Environment and mass media

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Corporate social responsibility (CSR) is an established management focus of today's companies and organizations of different types, scope and size. Communication practices on CSR and sustainability in the media industry, related theoretical concepts, and empirical foundations have not yet been sufficiently explored. This book focuses on a new normative framework of sustainability, bridging the established debate on public value with the current debate on social impact and the social license to operate in the media industry. With a variety of contributions from theory and practice, the book addresses the dual nature of media and media companies, which simultaneously produce economic and cultural goods and thus bear a "double responsibility": on the one hand, for the way they present reality, monitor and criticize economic and political developments, and bring ethical concerns to the public debate. On the other hand, they bear responsibility for their own activities as companies (license to operate). The book is therefore aimed at readers interested in the journalistic perspective and at executives in the media industry.

Advertising media planning. --- Journalism. --- Mass media and globalization. --- Corporate governance. --- Sustainability. --- Media Planning. --- Media and Globalisation. --- Corporate Governance. --- Sustainability science --- Human ecology --- Social ecology --- Governance, Corporate --- Industrial management --- Directors of corporations --- Globalization and mass media --- Globalization --- Writing (Authorship) --- Literature --- Publicity --- Fake news --- Advertising media, Choice of --- Advertising media selection --- Media planning in advertising --- Digital media --- Mass media --- Social responsibility of business. --- Social aspects. --- Business --- Corporate accountability --- Corporate responsibility --- Corporate social responsibility --- Corporations --- CSR (Corporate social responsibility) --- Industries --- Social responsibility, Corporate --- Social responsibility of industry --- Business ethics --- Issues management --- Social responsibility --- Social aspects