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Machine learning and data mining for emerging trend in cyber dynamics : theories and applications
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ISBN: 3030662888 303066287X Year: 2021 Publisher: Cham, Switzerland : Springer,

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The next production revolution : implications for governments and business
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ISBN: 9264271031 926427099X Year: 2017 Publisher: Paris : OECD,

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Quality Management for Services : Handbook for Successful Quality Management. Principles – Concepts – Methods
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ISBN: 3662670321 3662670313 Year: 2023 Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer,

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This book provides assistance for ensuring and increasing service quality. Manfred Bruhn presents a holistic, scientifically based approach to quality management for services, which is consistently oriented to the management process with the phases of analysis, planning, control, implementation and controlling of quality management. Core parts of the book are procedures for measuring service quality, instruments for controlling quality and expectation management, the implementation of quality management based on ISO 9000 ff. standards as well as the EFQM model, and comprehensive quality controlling to ensure effectiveness and efficiency. In the previous editions to date, the work has evolved into a handbook and can be used as a reference work for the various topics of quality management for services. Individual topics of quality management or the respective chapters can be worked through independently of each other. The contents Principles of quality management for services Analysis of service quality Planning and control of quality management for services Implementation of quality management for services Quality controlling for services The author Prof. Dr. Dr. h.c. mult. Manfred Bruhn is Professor of Business Administration, in particular Marketing and Corporate Management, at the Faculty of Business and Economics of the University of Basel (Switzerland) and Honorary Professor at the Technical University of Munich (Germany). The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content.


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The Role of Franchising on Industry Evolution : Assessing the Emergence of Franchising and its Impact on Structural Change
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ISBN: 3319490648 331949063X Year: 2017 Publisher: Cham : Springer International Publishing : Imprint: Palgrave Macmillan,

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The role of franchising on industry evolution is explored in this book both in terms of the emergence of franchising and its impact on industry structure. Examining literature and statistical information the first section provides an overview of franchising. The Role of Franchising on Industry Revolution then focuses on two core elements; the emergence or franchising and the contextual drivers prompting its adoption, and the impact of franchising on industry-level structural changes. Through two industry case studies, the author demonstrates how franchising has the ability to fundamentally transform an industry’s structure from one of fragmentation to one of consolidation.


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Online fundraisers : targeted planning and successful implementation
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ISBN: 3658388293 3658388285 Year: 2022 Publisher: Wiesbaden, Germany : Springer,

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Reinventing fashion retailing : digitalising, gamifying, entrepreneuring
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ISBN: 3031111850 3031111842 9783031111853 Year: 2023 Publisher: Cham : Palgrave Macmillan,

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“This book is an excellent contribution to contemporary inquiry in fashion retailing that brings together theoretical discussion with practice, supported by empirical research and case studies.” — Eleonora Pantano, PhD. Senior Lecturer in Marketing, School of Management, University of Bristol, UK This book provides a comprehensive overview of digital trends, innovations, and strategies in fashion retailing. As consumers adopt new technologies and ways of shopping, fashion brands are constantly looking for ways to innovate and achieve digital transformation. Combining theory with practice, the authors take a deep dive into the impact of digital technologies on fashion brands communication and social media strategies; on consumer behaviour and customer participation strategies; and on entrepreneurship and e-tailing strategies. The book covers topics such as Artificial Intelligence (AI), Virtual Reality (VR), Augmented Reality (AR), fashion recommender systems, virtual fitting rooms, customer models, gamification, online shopping, mobile-shopping, videogames, digital media and virtual worlds. The book also explores the concepts of cocreation, storytelling and interactivity in real-life crowdfunding campaigns and in the digital world. Bringing a cutting-edge insight into the state of the fashion business, this book will help scholars and practitioners in fashion retailing, discover how to digitalise and gamify products, services, experiences and open new enterprising avenues through innovative strategies, leadership and management. Eirini Bazaki PhD is a digital marketing and branding specialist. Her research work is published in leading academic books and international journals in e-tailing, branding, luxury and fashion marketing. Eirini actively advises brands on how to build a strong brand identity, connect with customers and drive sales through digital channels. Vanissa Wanick PhD is a Design Researcher and Design Educator. Her research interests are multidisciplinary and include participatory design, emerging technologies and design thinking. Vanissa has more than 10 years of experience as a Design practitioner, working for several digital companies across the globe.


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Virtual and Innovative Quality Management Across the Value Chain : Industry Insights, Case Studies and Best Practices
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ISBN: 3031300890 3031300882 Year: 2023 Publisher: Cham : Springer International Publishing : Imprint: Springer,

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This book provides professionals and academics with a holistic and practical approach to virtual and innovative quality management (QM) throughout the business value chain. It describes how to manage the value change from the supply side combining all functions of the value chain and contains best practices in performance, particularly in the production, trading, service, and information industries. It explores such topics as integrated management systems (IMS), extended reality, artificial intelligence, and environmental social governance (ESG). Industry examples and case studies are used to reveal the diversity of opportunities for QM methodologies and principles. This book is an ideal guide for professionals and practitioners who wish to incorporate QM concepts to achieve a competitive advantage across all business functions.


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The Sustainability of Hemp : An Overview of Product and Use in Business
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ISBN: 3658418192 3658418184 Year: 2023 Publisher: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer,

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The cannabis plant, as a hemp, could contribute better than previously thought to achieving the goals of the UN Sustainable Development Report, the so-called Agenda 2030 and its 17 SDGs (Sustainable Development Goals). From a health perspective, its medicinal use is the main focus, but it is also used in cosmetic products and in food offerings for humans and animals. In the context of the increasing climate crisis, hemp helps especially to cope with the CO2 problem: in agriculture by binding the CO2 similar to reforestation, in industry as a recyclable raw material substitute for example as a plastic substitute, in clothing, in technology or in construction. At the moment, unfortunately, the immense prices and high demand show a different picture, from citizens who want to but can't or aren't allowed to, from farmers who have to overcome immense bureaucratic hurdles to an industry that is deterred from investing by complex rules and laws. The springer essential shows how this potential could also be realized in Germany. The content The plant Cannabis Sativa L. The sustainable benefits of hemp The possible consequences of economic use The four basic conditions for legalization The author Jonas M. Westphal has already given lectures on the sensibility of legalizing cannabis in Germany and Europe during his logistics studies. Through aroused curiosity about the plant Cannabis Sativa L., he networked with retired cannabis expert Prof. Stephan Quensel of the University of Bremen, author of "The Misery of Addiction Prevention," who also wrote the foreword. The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content.


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Recent Advances in the Theory of Third-Degree Price Discrimination : A Nexus to Network Effects, Innovation, and Behavioral Aspects
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ISBN: 981993205X 9819932041 Year: 2023 Publisher: Singapore : Springer Nature Singapore : Imprint: Springer,

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This book provides an updated overview of the recent progress in the theoretical study of third-degree price discrimination. It is a marketing tactic and is said to be present if the unit price is different across different groups of buyers. Its welfare evaluation is often difficult because it entails two countervailing effects: on one hand, it exploits surplus from consumers who have high willingness-to-pay, but on the other hand, it generates gains from trade from consumers who otherwise would not purchase the good. Recognizing this difficulty, we provide new insights on evaluation of third-degree price discrimination in consideration of network effects and vertical product differentiation. Our analysis is particularly useful for the industries related to ICT technologies because these two elements characterize them. Furthermore, we also study the welfare effects of third-degree price discrimination under imperfect competition other than monopoly. At first, it seems that it may complicate the analysis under monopoly. However, we argue that the main thrusts of analysis under monopoly carry over to the case of oligopoly. We also take into account behavioral aspects and their implications for studying third-degree price discrimination. Overall, this book is designed to provide implications for contemporary management and policy issues by advancing theoretical issues in industrial organization.


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Oikèma ou pièce polyvalente : recherches sur une installation commerciale de l'Antiquité grecque
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ISBN: 9781784919405 9781784919399 1784919403 Year: 2018 Publisher: Oxford, England : Archaeopress Publishing Ltd,

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This volume discusses the evolution of oikema--the most common type of commercial facility in ancient Greece--through a study that covers a large area including Continental Greece, the Aegean islands, the Ionian islands and the west coast of Asia Minor.

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