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This handbook is currently in development, with individual articles publishing online in advance of print publication. At this time, we cannot add information about unpublished articles in this handbook, however the table of contents will continue to grow as additional articles pass through the review process and are added to the site. Please note that the online publication date for this handbook is the date that the first article in the title was published online.
Personnel management. --- Context effects (Psychology) --- Associations, Contextual (Psychology) --- Context (Psychology) --- Contexts (Psychology) --- Contextual associations (Psychology) --- Contextualism (Psychology) --- Effects, Context (Psychology) --- Psychology --- Corporations --- Employment management --- Human resource management --- Human resources management --- Manpower utilization --- Personnel administration --- Management --- Public administration --- Employees --- Employment practices liability insurance --- Supervision of employees --- Personnel management
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Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas?business people, teachers, politicians, journalists, and others?struggle to make their ideas "stick."Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps."In this indispensable guide, we discover that sticky messages of all kinds?from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony?draw their power from the same six traits.Made to Stick is a book that will transform the way you communicate ideas. It's a fast-paced tour of success stories (and failures)?the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of "the Mother Teresa Effect"; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winningideas?and tells us how we can apply these rules to making our own messages stick.Onderstaande tekst is vertaald vanuit de originele taalMark Twain schreef ooit: "een leugen kan rond de wereld reizen terwijl de waarheid nog bezig is zijn schoenen aan te trekken." Zijn observatie klopt: stadslegendes, complottheorieën en onzinverhalen over de gezondheid vieren hoogtij, terwijl mensen met belangrijke ideeën ? zakenmensen, docenten, politici, journalisten en anderen ? worstelen hun boodschap te verkondigen.Waarom zijn sommige ideeën succesvol en anderen niet? En hoe verbeteren we de kansen van goede ideeën? In Made to Stick behandelen de bekende onderwijzers en ideeënverzamelaars Chip en Dan Heath deze lastige vraagstukken. In dit boek onthullen de gebroeders Heath de anatomie van ideeën die blijven hangen en leggen uit hoe je ideeën hangbaarder kunt maken, zoals met het "principe van de menselijke schaal," met de "Klittenbandtheorie van het Geheugen," en door "nieuwsgierigheidsgaten" te scheppen.In deze onmisbare gids ontdekken we dat de verschillende soorten berichten die blijven hangen ? van de beruchte truc met de ring van de gestolen nier tot de lessen van een coach over sportiviteit tot een visie voor een nieuw product van Sony ? allemaal hun kracht halen uit dezelfde zes eigenschappen.Made to Stick is een boek dat de manier waarop je ideeën overlegt, zal transformeren. Het is een vlotte tour van succesverhalen (en mislukkingen) ? de wetenschapper met een Nobelprijs die een glas bacteriën leegdronk om zijn punt te bewijzen over maagzweren; de goede doelen die gebruik maken van het "Moeder Teresa-effect"; de basisschoolleraar die rassenongelijkheid voorkwam. Made to Stick, provocatief, openbarend en vaak verrassend grappig, toont ons de belangrijke principes van succesvolle ideeën ? en vertelt ons hoe we ze kunnen toepassen om ervoor te zorgen dat onze eigen berichten blijven hangen. Bron : http://www.bol.com
Social psychology --- Contagion (Social psychology) --- Context effects (Psychology) --- Social psychology. --- 316.62 --- Associations, Contextual (Psychology) --- Context (Psychology) --- Contexts (Psychology) --- Contextual associations (Psychology) --- Contextualism (Psychology) --- Effects, Context (Psychology) --- Psychology --- Social contagion --- Memetics --- Mass psychology --- Psychology, Social --- Human ecology --- Social groups --- Sociology --- Sociaal gedrag. Leefstijl --- 316.62 Sociaal gedrag. Leefstijl --- innovaties --- Social learning talenten zelfontwikkeling zelfontplooiing creativiteit duurzaam gedrag --- innovatie --- Vaardigheden, talenten, leidinggeven, communicatie, wendbaarheid, klantgericht --- 65.012.4 --- 65.012.4 Management. Directorate. Technique and methods of management --- Management. Directorate. Technique and methods of management --- communicatie --- Sociology of work --- innovatiemanagement --- departement PHL Music 11 --- sociale psychologie --- marketingstrategie --- samenzweringen --- Communicatie --- Psychologie --- Communicatiepsychologie --- Massacommunicatie --- Man --- Volwassene
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"Digitale Formatentwicklung: Nutzerorientierte Medien für die vernetzte Welt" präsentiert eine bahnbrechende Methode für die Entwicklung innovativer Medien im digitalen Zeitalter. Anhand aktueller Praxisbeispiele vermittelt das Buch Ansätze und Werkzeuge für die Konzeption, Gestaltung und Verbreitung von neuartigen Medienangeboten. Aspekte wie Interaktion, Gamifizierung und Nutzerbeteiligung kommen dabei genauso zur Sprache wie Impact-Strategien, Reichweite und Social Media Marketing. Mithilfe von Design Thinking, agilen Methoden und Prototyping werden die Mediennutzer konsequent in den Mittelpunkt gerückt. Die branchenübergreifende Herangehensweise des Buches erschließt dem Leser immer wieder unerwartete, zukunftsweisende Perspektiven - ganz besonders in Bezug auf emergente Technologien wie Augmented Reality (AR), Virtual Reality (VR), Big Data, künstliche Intelligenz, maschinelles Lernen und das Internet der Dinge. "Digitale Formatentwicklung" ist ein Must-read für alle Erzähler und Medienschaffende, die die vielfältigen Chancen und Möglichkeiten des Digitalen nutzen wollen, um ihr Publikum zu erreichen und zu begeistern.
gamifizierung --- ugc --- Psychologie --- agile --- machine learning --- VR --- 360 --- Webdoku --- maschinelles lernen --- programmatic --- creative writing --- Webserie --- AI --- Kommunikationswissenschaft --- Filmproduktion --- Transmedia --- Innovation --- Design --- Medienproduktion --- design thinking --- AR --- Formatentwicklung --- Digitalstorytelling --- Kino --- digital --- Erzählen --- Immersion --- Digitalisierung --- Interaktion --- Rundfunk --- Kampagne --- Softwareergonomie --- big data --- Spieleindustrie --- gamification --- audio-visuell --- Datenanalyse --- user generated content --- Narratologie --- Medienwandel --- writers room --- deep learning --- Journalismus --- Crossmedia --- Content --- interaktiv --- Marketing --- co-kreation --- Print --- kreatives Schreiben --- immersive media --- contextual content --- Medien --- Storytelling --- Kreativität --- Games --- Werbung --- Fernsehen --- Game-Design --- Serie --- Medienwissenschaft --- Contentmarketing --- Nutzerbeteiligung --- Stoffentwicklung --- Musik
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