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This volume of essays examines the ways in which magical practices are found in different aspects of contemporary capitalist societies. From contract law to science, by way of finance, business, marketing, advertising, cultural production, and the political economy in general, each chapter argues that the kind of magic studied by anthropologists in less developed societies – shamanism, sorcery, enchantment, the occult – is not only alive and well, but flourishing in the midst of so-called ‘modernity’. Modern day magicians range from fashion designers and architects to Donald Trump and George Soros. Magical rites take place in the form of political summits, the transformation of products into brands through advertising campaigns, and the biannual fashion collections shown in New York, London, Milan and Paris. Magical language, in the form of magical spells, is used by everyone, from media to marketers and all others devoted to the art of ‘spin’. While magic may appear to be opposed to systems of rational economic thought, Moeran and Malefyt highlight the ways it may in fact be an accomplice to it.

Marketing. --- Schools of economics. --- Law and economics. --- Culture - Economic aspects. --- Anthropology. --- Economics. --- Cultural Economics. --- Law and Economics. --- Political Economy/Economic Policy. --- Heterodox Economics. --- Human beings --- Economics and jurisprudence --- Economics and law --- Jurisprudence and economics --- Economics --- Jurisprudence --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Economics schools of thought --- Schools of economic thought --- Marketing --- Occultism --- Art, Black (Magic) --- Arts, Black (Magic) --- Black art (Magic) --- Black arts (Magic) --- Occult, The --- Occult sciences --- Religions --- Supernatural --- New Age movement --- Parapsychology --- Economic policy. --- Economic Policy. --- Economic nationalism --- Economic planning --- National planning --- State planning --- Planning --- National security --- Social policy --- Culture—Economic aspects. --- Primitive societies --- Social sciences