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"The history of newspaper advertising began in the seventeenth-century Low Countries. The newspaper publishers of the Dutch Republic were the first to embrace advertisements, decades before their peers in other news markets in Europe. In this survey, Arthur der Weduwen and Andrew Pettegree have brought together the first 6,000 advertisements placed in Dutch and Flemish newspapers between 1620 and 1675. Provided here in an English translation, and accompanied by seven indices, this work provides for the first time a complete overview of the development of newspaper advertising and its impact on the Dutch book trade, economy and society. In these evocative announcements, ranging from advertisement for library auctions, the publication of new books, pamphlets and maps to notices of crime, postal schedules or missing pets, the seventeenth century is brought to life. This survey offers a unique perspective on daily life, personal relationships and societal change in the Dutch Golden Age".

Advertising, Newspaper --- Dutch newspapers --- Flemish newspapers --- Belgian newspapers --- Newspapers --- Newspaper advertising --- History --- Benelux countries --- Low countries --- E-books --- Book history --- History of the Netherlands --- advertising --- book history --- anno 1600-1699 --- Advertising, Newspaper. --- Anzeigenwerbung. --- Dutch newspapers. --- Flemish newspapers. --- Journaux flamands --- Journaux néerlandais --- Petites annonces --- Publicité dans les journaux --- Zeitung. --- 1600-1699. --- Benelux countries. --- Niederlande. --- 094:054 --- 659.1 --- 094 <492> --- 094 <493> --- 094 "16" --- 094 "16" Oude en merkwaardige drukken. Kostbare en zeldzame boeken. Preciosa en rariora--17e eeuw. Periode 1600-1699 --- Oude en merkwaardige drukken. Kostbare en zeldzame boeken. Preciosa en rariora--17e eeuw. Periode 1600-1699 --- 094 <493> Oude en merkwaardige drukken. Kostbare en zeldzame boeken. Preciosa en rariora--België --- Oude en merkwaardige drukken. Kostbare en zeldzame boeken. Preciosa en rariora--België --- 094 <492> Oude en merkwaardige drukken. Kostbare en zeldzame boeken. Preciosa en rariora--Nederland --- Oude en merkwaardige drukken. Kostbare en zeldzame boeken. Preciosa en rariora--Nederland --- 659.1 Publicity. Advertising --- Publicity. Advertising --- 094:054 Oude en merkwaardige drukken. Kostbare en zeldzame boeken. Preciosa en rariora-:-Nieuwsbladen --- Oude en merkwaardige drukken. Kostbare en zeldzame boeken. Preciosa en rariora-:-Nieuwsbladen