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Transactional to Transformational Marketing in Pharma : The Science of Why and the Art Of How
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ISBN: 8196146817 9788196146818 Year: 2023 Publisher: Hyderabad : Amitha Designs,

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Abstract

This book by Subba Rao Chaganti explores the transformative marketing strategies in the pharmaceutical industry, inspired by the ethical overhaul led by Andrew Witty at a global pharmaceutical company. The author, with over fifty years of marketing experience, discusses the challenges and opportunities in pharma marketing, highlighting the importance of ethical practices and technology integration. The book delves into case studies, including the Vioxx incident, to illustrate the complexities and risks associated with pharmaceutical marketing. It is targeted at professionals in the pharmaceutical and marketing industries, offering insights into achieving sustainable competitive advantages through strategic marketing approaches.


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Effective selling through psychology : dimensional sales and sales management strategies
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ISBN: 0884104974 Year: 1980 Publisher: Cambridge (Mass.) : Ballinger,

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Decision Intelligence : Proceedings of the International Conference on Information Technology, InCITe 2023, Volume 1.
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ISBN: 9819959977 Year: 2024 Publisher: Singapore : Springer,

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Decision Intelligence : Proceedings of the International Conference on Information Technology, InCITe 2023, Volume 1.
Authors: --- --- ---
ISBN: 9789819959976 9789819959969 9789819959983 9789819959990 9819959977 Year: 2024 Publisher: Singapore : Springer,

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This book, part of the Lecture Notes in Electrical Engineering series, presents a collection of research papers from the 3rd International Conference on Information Technology (InCITe 2023) held at Amity University in India. It focuses on the emerging field of decision intelligence, which integrates data science, machine learning, and behavioral science to enhance decision-making processes. The work covers a range of topics including intelligent system design, intelligent networks, security, image processing, and software engineering. It serves as a comprehensive resource for graduate students, researchers, and professionals in information technology, offering insights into areas such as neural networks, natural language processing, data mining, big data analytics, and cloud computing.

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