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This book explores how structures of social inequality are linked to the social connections that people hold. The authors focus upon occupational inequalities where they see, for example, that the typical friendship patterns of people from one occupation are often very different to those of people from another. Social Inequalities and Occupational Stratification leverages empirical data about differences in social connections to chart structures of social distance and social inequality. Several of its chapters provide coverage of the long-standing CAMSIS project and its approach to analysing social interaction patterns in terms of a single dimension related to social inequality. Lambert and Griffiths also explore different ways that statistical methods and tools of social network analysis can be used to study the relationship between social distance and social stratification. .
Equality. --- Social stratification. --- Social classes. --- Class distinction --- Classes, Social --- Rank --- Caste --- Estates (Social orders) --- Social status --- Class consciousness --- Classism --- Social stratification --- Stratification, Social --- Equality --- Social structure --- Social classes --- Egalitarianism --- Inequality --- Social equality --- Social inequality --- Political science --- Sociology --- Democracy --- Liberty --- Industrial sociology. --- Sociology-Research. --- Sociology of Work. --- Social Structure, Social Inequality. --- Research Methodology. --- Industrial organization --- Industries --- Social aspects --- Social structure. --- Social inequality. --- Sociology—Research. --- Organization, Social --- Social organization --- Anthropology --- Social institutions
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There is no such thing as an easy sale. However, selling to an existing customer—whether by refreshing an old product or introducing a new and different product—is often easier, faster, and returns higher margins. Centering your organization’s sales strategy on your installed base is a smart and proven way to achieve long-lasting, profitable growth. Using Installed Base Selling to Maximize Revenue reveals a step-by-step, integrated approach you can begin using today. Authors Remi Gicquel and Paul-André Lambert show how you can apply this robust and reliable end-to-end solution by illustrating concepts though real-world case studies from Spotify, Hewlett Packard Enterprise, Nestlé, and more. Full of wisdom fit for the digital era, this book presents the results of the authors’ experience and research into current installed base selling processes, identifying, from an objective point of view, what works and what does not. This book explains fundamental concepts such as the profitable growth paradox, the installed base profit wedge, operational methodologies for managing your installed base selling transformation, and much more. Innovative companies protect and nurture their most valuable asset—their customers and the data that defines them. They put installed base selling at the heart of their sales strategy. Now, it’s your turn!
Selling. --- Consumers. --- Sales management. --- Customer relations-Management. --- Market research. --- Motivation research (Marketing). --- Leadership. --- Sales/Distribution. --- Customer Relationship Management. --- Market Research/Competitive Intelligence. --- Consumer Behavior. --- Business Strategy/Leadership. --- Management, Sales --- Industrial management --- Marketing --- Selling --- Advertising --- Marketing research --- Motivation (Psychology) --- Research --- Market research --- Markets --- Research, Industrial --- Ability --- Command of troops --- Followership --- Psychological aspects --- Customer relations—Management. --- Customer relations --- Management.
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