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ISBN: 9781398603400 Year: 2022 Publisher: London, England ; New York, New York : Kogan Page Limited,
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Produce engaging B2B and B2C digital campaigns that create impact with this essential guide to digital marketing, written by an industry leader to help marketers in their everyday practice.
Internet marketing. --- Industrial marketing. --- Electronic commerce --- Management.
Book
ISBN: 9781398605985 Year: 2022 Publisher: London : Kogan Page, Limited,
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Plan, implement and optimize a tailored, end-to-end digital marketing strategy that aligns with business objectives with this new edition of the global bestseller.
Electronic commerce --- Internet marketing. --- Strategic planning. --- Management.
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