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Exploring the new era of political advertising beyond television and print, this book focuses on the mediums of the new millennia that are transforming campaigning and communications in political systems around the world. The author illustrates how the use of social, digital and mobile advertising enables political marketers to deliver messages more accurately and strengthen relationships between stakeholders such as voters, supporters and candidates. Examining digital and social media platforms such as Facebook, Twitter and YouTube, this innovative book analyses the changing political marketing landscape and proposes conceptual models for implementing more successful and effective political communications in the future. .

Business. --- Internet marketing. --- Public relations. --- Great Britain --- United States --- Business and Management. --- Online Marketing/Social Media. --- Corporate Communication/Public Relations. --- British Politics. --- US Politics. --- Politics and government. --- Advertising, Political. --- Advertising in politics --- Political advertising --- Politics, Practical --- Press and politics --- Great Britain-Politics and gover. --- United States-Politics and gover. --- Business --- Industries --- PR (Public relations) --- Advertising --- Industrial publicity --- Mass media and business --- Propaganda --- Publicity --- Online marketing --- Web marketing --- World Wide Web marketing --- Electronic commerce --- Marketing --- Public relations --- Great Britain—Politics and government. --- United States—Politics and government. --- Telemarketing. --- Communication in organizations. --- Europe—Politics and government. --- America—Politics and government. --- Digital Marketing. --- Corporate Communication. --- European Politics. --- American Politics. --- Organizational communication --- Organization --- Electronic marketing --- Telephone marketing --- Direct marketing --- Telematics --- Telephone selling

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In this practical text, experienced career guidance professional, Catherine Hughes, shows how to design and deliver career services for students in the upper middle and secondary years (typically Years 7-12) that are cost-effective and that adopt a strategic approach to the application of career interventions known to improve student career development.

Career changes. --- Changes, Career --- Changing careers --- Mid-career changes --- Mid-life career changes --- Second careers --- Age and employment --- Occupational mobility --- Vocational guidance --- Career changes --- E-books

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“Drawing upon decades of her own research, Dr. Hughes provides human resource professionals with yet another useful lens to consider when designing interventions to support diversity and inclusion. Both practitioners and academics will find new ways to understand, describe and lead inclusive workplaces in her newest book.” - Holly M. Hutchins, Professor and HRD Undergraduate Program Coordinator, College of Technology, University of Houston Organization leaders typically look at each job position, characterized as identical based on pay and job description, in the same way. They hire employees to do that particular job and often do not consider other capabilities that the employees may possess. This book examines how to optimize workforce performance by understanding the diversity of skills and competencies of employees. Diversity is generally explored in terms of gender, race, nationality, disability, and other physical characteristics that differentiate one legally protected group of people from another. In the workplace, however, diversity can take on a different meaning, describing not only physical differences but also work performance characteristics unique to each individual employee. Inter-personnel diversity seeks to explore those diverse characteristics and begin to understand each employee’s strengths and weaknesses so that they can be developed to benefit the employee and the organization. This much-needed text will inform scholars and scholar-practitioners in HRD and workforce development how to use these differences to enhance the individual and the organization.

Sociology of minorities --- Personnel management --- Business management --- minderheden --- HRM (human resource management) --- culturele diversiteit --- Manpower policy. --- Diversity in the workplace. --- Employment policy --- Human resource development --- Labor market --- Labor market policy --- Manpower utilization --- Labor policy --- Labor supply --- Trade adjustment assistance --- Cultural diversity in the workplace --- Cultural diversity in workforce --- Diversity in the workforce --- Diversity in the work place --- Multicultural diversity in the workplace --- Multicultural workforce --- Workforce diversity --- Multiculturalism --- Government policy

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Samsung Galaxy S (Smartphone)

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"Whether you're seasoned in all things Samsung or get seized up at the thought of learning new technology, this no-nonsense guide makes it fast, easy, and fun to unlock everything your Galaxy S8 has to offer. Starting with the basics, like setup and configuration, and moving on to more advanced topics, like expanding your phone's potential with new software releases, it leaves no stone unturned - offering you the clear and thorough guidance you need to make the most out of every feature and capability available in the Galaxy S8. There's a reason Samsung dominates the smartphone market - they design and manufacture an undeniably awesome product, and they just keep getting better with each new release. From texting, emailing, and accessing the Internet to taking pictures, watching movies, and downloading apps, the instruction provided in Samsung Galaxy S8 For Dummies will help you become a Samsung samurai in a snap!" -- Amazon.com.

Samsung Galaxy S (Smartphone) --- Smartphones. --- Mobile computing. --- Pocket computers.