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Book
Cross-cultural management revisited : a qualitative approach
Authors: --- --- --- ---
ISBN: 0191890251 0192599402 0192599410 Year: 2020 Publisher: Oxford : Oxford University Press,

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Abstract

Drawing on thirty years of empirical research, this book reveals the diversity of managerial practices that may be observed throughout the world, even in places where companies are using management methods that appear identical. Using data from over fifty countries, it presents a new theoretical approach to cultural diversity whereby culture is considered a filter through which people understand reality and give it meaning. This interpretative perspective reminds us that interactions within organisational contexts are primarily social, and thus conceived differently from one culture to another. This is fundamental to our understanding of the challenges of globalisation and the powerful forces that foster the international homogenisation of management practices.

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