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Consumer behavior --- Consumentenonderzoek. --- Consommateurs --- Verbraucherforschung --- Consumer behavior. --- HW_MM --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Human behavior --- Consumer profiling --- Market surveys --- Verbrauchsforschung --- Konsumforschung --- Konsumentenforschung --- Verbraucherverhalten --- Marktforschung --- Forschung --- 658.8 --- #ETEW:TSCAT --- 658.8 Marketing. Sales. Selling. Distribution --- Marketing. Sales. Selling. Distribution --- Periodicals --- Business, Economy and Management. --- General and Others --- Marketing and Sales. --- #BA02221 --- 659 --- 659 Publicity. Information work. Public relations --- Publicity. Information work. Public relations --- Conferences - Meetings --- Websites & databases --- Business, Economy and Management --- Social Sciences --- Economics --- Marketing and Sales --- Trade and Commerce --- Developmental Issues & Socioeconomic Studies --- Consumer behavior - Periodicals.

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JMR publishes articles representing the entire spectrum of research in marketing, ranging from analytical models of marketing phenomena to descriptive and case studies.

Marketing --- Planning (firm) --- Advertising. Public relations --- Marketing research --- Periodicals --- Recherche --- Périodiques --- Marketing research. --- #ETEW:TSCAT --- #A70266 --- #BA02319 --- 658.8 --- 658.012 --- 659 --- Planning in het bedrijf --- Reclame. Public relations --- Business, Economy and Management --- General and Others --- Marketing and Sales --- Trade and Commerce --- -Market research --- Markets --- Research --- Research, Industrial --- E-journals --- Business, Economy and Management. --- Marketing and Sales. --- -E-journals --- Périodiques --- EBSCOBSP-E EBSCOCMMC-E EJCOMMU EJLANGU EJMARKE EPUB-ALPHA-J EPUB-PER-FT JSTOR-E --- Market research --- Absatzwirtschaft --- Konsumgütermarketing --- Marketingpolitik --- Verbrauchsgut --- Verbrauchsgütermarketing --- Absatzpolitik --- Absatzplanung --- Verkaufsplanung --- Absatz --- Marketing research - Periodicals. --- Konsumgütermarketing --- Verbrauchsgütermarketing

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As the premier journal devoted to the development of advertising theory and its relationship to practice, The Journal of Advertising serves as a public forum where ideas about advertising can be expressed and debated. The journal covers all research related to the various types of advertising, giving special attention to research dealing with the economic, political, social, and environmental aspects of advertising, and methodological advances in advertising research. Other topics of interest recently covered include the assessment of advertising effectiveness, advertising ethics, and global issues surrounding advertising.

Marketing --- Advertising. Public relations --- Advertising --- Publicité --- Periodicals --- Research --- Périodiques --- Recherche --- Advertising. --- Research. --- #BA02201 --- #ETEW:TSCAT --- Business, Economy and Management --- Business Management --- General and Others --- Marketing and Sales --- Public Relations --- Trade and Commerce --- -Advertising --- -659.105 --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- Electronic information resources --- -Electronic information resources --- E-journals --- Publicite --- Reclame. --- ABI/Inform --- Text files. --- Titles of electronic journals.