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Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies.

Internet marketing. --- Social media --- Online social networks --- Social media --- Economic aspects. --- Economic aspects. --- B2B.

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Facebook, Twitter, and LinkedIn generate a tremendous amount of valuable social data, but how can you find out who's making connections with social media, what they're talking about, or where they're located? This book shows you how to answer these questions and more. Each chapter introduces techniques for mining data in different areas of the social web, including blogs and email.

Artificial intelligence --- Social networking --- Data mining --- Online social networks --- Exploration de données (Informatique) --- Réseautage personnel (Informatique) --- Data mining. --- Online social networks. --- Artificial intelligence. --- Social networking. --- Electronic social networks --- Social networking Web sites --- Social media --- Social networks --- Sociotechnical systems --- Web sites --- Algorithmic knowledge discovery --- Factual data analysis --- KDD (Information retrieval) --- Knowledge discovery in data --- Knowledge discovery in databases --- Mining, Data --- Database searching --- Exploration de données (Informatique) --- Réseautage personnel (Informatique) --- Virtual communities --- Communities, Online (Online social networks) --- Communities, Virtual (Online social networks) --- Online communities (Online social networks)

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Is your company empowered for success ? You know it's happening within your organization. Your people, armed with cheap, accessible technology, are connecting with customers and building innovative new solutions. But who are these creative problem-solvers ? How can you be one? And just as important how can you lead them ? We call them heroes: highly empowered and resourceful operatives. Your company needs them because in the age of Twitter, iPhones, Facebook, YouTube, and an ever-evolving torrent of Web information, your customers now step up to the counter armed with more data and access than ever before, and in many cases, your company is overmatched. In Empowered, Forrester's Josh Bernoff coauthor of the pioneering book Groundswell and Ted Schadler explain how to transform your company by unleashing the mighty force of these heroes. Like John Bernier and Ben Hedrington at Best Buy, who built an army of 2,500 tweeting employees to reach out to customers online. Or Ross Inglis, who tapped into Internet computing resources to open an entirely new customer channel for Thomson Reuters. Or John Stadick, who equipped 600 sales staff with iPhones and boosted profits at his construction rental company. The truth is, one in three of your information workers already use easily accessible technologies that your company does not sanction. Empowered gives you a prescription for embracing this covert innovation. At the heart of a HERO-powered business is a new pact between these critical employees, company managers, and the IT department: heroes build new solutions to meet customer needs, management sets clear rules while encouraging more experimentation, and IT expands its role to both support and secure these business solutions. Bron : http://www.bol.com

Business enterprises --- Customer services --- Online social networks --- Technological innovations --- Technological innovations. --- Economic aspects. --- Management. --- Marketing. --- 65.012.4 --- 659.02 --- Customer service --- Service, Customer --- Service (in industry) --- Services, Customer --- Technical service --- Customer relations --- 65.012.4 Management. Directorate. Technique and methods of management --- Management. Directorate. Technique and methods of management --- 659.02 Publicity. Information work. Public relations--?.02 --- Publicity. Information work. Public relations--?.02 --- Electronic social networks --- Social networking Web sites --- Social media --- Social networks --- Sociotechnical systems --- Web sites --- Economic aspects --- Management --- Virtual communities --- Marketing --- Cybermarketing --- Sociale communicatie --- Technologiemanagement --- Klantenbinding --- Netwerkmarketing --- Financiewezen --- Onlinemarketing --- Communities, Online (Online social networks) --- Communities, Virtual (Online social networks) --- Online communities (Online social networks)

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Twitter is het nieuwste fenomeen in de wereld van de social media. Maar vele mensen weten nog niet precies wat het is, wat je ermee kan doen en hoe je er precies aan begint. Vincent Van Quickenborne, een van de meest bedrijvige twitteraars van het land, legt het je uit, stap voor stap. Een handige en erg bruikbare gids voor al wie graag met tweeten wil starten. Handige gids voor beginnende en ervaren twitteraars.

Electronic social networks --- Internetgemeenschap --- Online gemeenschap --- Online social networks --- Online sociale netwerken --- Réseaux sociaux (Informatique) --- Réseaux sociaux (Internet) --- Réseaux sociaux sur Internet --- Sociaalnetwerksite --- Social networking Web sites --- Sociale netwerksite --- Twitter --- Sociale media --- Sociale netwerken --- 316.772.5 --- twitter --- Sociale media. --- Sociale netwerken. --- Twitter.

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Winst maken met Facebook, LinkedIn en Twitter Eindelijk een boek dat zegt hoe social media kunnen opbrengen Het Conversity Model is nieuw, revolutionair en effectief. Het is een concept dat marketeers handig van pas komt om hun weg te vinden in de social media. Leer hoe u de conversaties van uw consumenten stuurt zonder ze te verstoren of naar u toe te trekken. Met tal van cases, praktische tips en talloze links naar tools die u inspireren bij het ontwikkelen en uitvoeren van uw nieuwe marketingplannen. Bron : http://www.boekenbank.be

Online marketing. --- Sociale media. --- Marketing --- sociale netwerken --- marketingcommunicatie --- sociale media --- Mass communications --- Internet marketing --- Social media --- Economic aspects --- Online social networks --- Massacommunicatie --- 658.8 --- 004.738.5 internet --- 007 communicatie --- 654 media --- 654.1 sociale media --- 658.8 marketing --- 691 Informatiebeleid, Internet --- marketing --- information --- communicatie --- 369.1 --- 658.8 )* MARKETING --- online marketing --- online netwerken --- Marketing Marketing --- Réseaux Netwerken --- 658.8 Marketing. Sales. Selling. Distribution --- Marketing. Sales. Selling. Distribution --- informatie --- communication --- marketing, marktonderzoek, marktanalyse --- social media --- marketing - marktonderzoek - marktanalyse --- marketing, verkoop, distributie --- departement Beeldende Kunst 11 --- sociale marketing --- Sociale communicatie --- Internet --- Cybermarketing --- Virale marketing --- Sociale netwerken --- Marketingstrategieën --- Online --- Sociale media --- #SBIB:309H2812 --- #SBIB:309H250 --- #SBIB:309H1713 --- Marketing, consumentengedrag, consumentisme --- Interne en externe communicatie: algemene werken --- Mediatechnologie: nieuwe toepassingen (abonnee-televisie, electronic mail, desk top publishing, virtuele realiteit...) --- Sociaal netwerk --- Marketingstrategie --- Financiewezen --- Onlinemarketing