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In the networked, multimedia era of Internet 2.0, the only way for advertisers and brands to connect with the notoriously difficult youth market is to get involved with the cultures and subcultures that make up their world. Here, King Adz shares his unique insight into the lives of young people across the globe. His research has taken him to skate parks, clubs, gigs, music festivals and street art events in Europe and North America, Brazil, Russia, China, India, Hong Kong, South Africa and beyond. In each location, he has talked to young people to find out what really fires them, and he has talked to the advertising creatives who have succeeded in connecting with them. No one can predict what youth will be into next month, but this book shows how creatives can grab its attention, build a relationship and crack the market.

Advertising. --- Marketing. --- Subculture. --- Target marketing. --- Young adult consumers. --- Young adults --- Young consumers. --- Attitudes. --- Conduct of life.

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Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global Marketing and Advertising, Third Edition, offers a mix of theory and practical applications as it covers globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications. In this Third Edition, author Marieke de Mooij includes new topics and updated information and findings from recent studies and helps readers apply global marketing concepts to the management of global branding and marketing communications. New and Continuing Features Includes new topics, including global public relations, culture and the media, and culture and the Internet, along with more extensive coverage of consumer behavior Helps companies define cross cultural segments to better target consumers across cultures Shows how culture affects strategic issues, such as the company's mission statement, brand positioning strategy, and marketing communications strategy Includes both recent and classic advertising examples from various parts of the world Demonstrates the centrality of value paradoxes to cross cultural marketing communications Uses the Hofstede model to help readers see how their understanding of cultural relationships in one country/region can be extended to other countries/regions.

reclame --- Marketing --- marketingstrategie --- Advertising. Public relations --- marketing --- Global marketing --- Reclame --- Go international --- International office --- Target marketing --- Advertising --- Consumer behavior --- Global marketing. --- Reclame. --- Go international. --- International office. --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Market targeting --- Target markets --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Retail trade --- Business --- Communication in marketing --- Industrial publicity --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- Human behavior --- Consumer profiling --- Market surveys

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De zorg voor personen met ernstige en langdurige psychische problemen is gekenmerkt door een toenemende vermaatschappelijking. Deze personen worden minder frequent en minder langdurig opgenomen in psychiatrische ziekenhuizen en het streefdoel is hen te ondersteunen in hun sociale rollen als gezinslid, burger, collega, enz. Dit betekent ook dat men probeert om in de samenleving ruimte te cre?ren om kwetsbare mensen een plek te geven in natuurlijke woon-, arbeids-, educatie- en vrijetijdsomgevingen. Dit laatste vereist echter grote transformaties in de zorg en in de samenleving. Het onderzoeksinstituut Lucas bestudeerde deze tendensen in de verschillende deelaspecten van het proces van vermaatschappelijking. Deze publicatie biedt een overzicht daarvan en leidt naar conclusies, aanbevelingen en voorstellen over langdurige zorg in de samenleving. Het boek is bedoeld als basisinstrument voor hulpverleners en zij die ertoe opgeleid worden. Ook beleidsmensen en onderzoekers zullen in deze publicatie nuttig materiaal en verwijzingen vinden. 1. Inleiding. 2. Metamorfoses van de GGZ. 3. De doelgroep van cliënten met ernstige en langdurige psychische problemen. 4. Werkzame ingrediënten van zorg en zorgprogramma's. 5. Visies van betrokkenengroepen op de vermaatschappelijking van de GGZ. 6. De mantelzorgers. 7. Lotgenotencontact. 8. Stigma en discriminatie. 9. Aanbevelingen voor het beleid. 10. Referenties

364.4 --- 616.89 --- Social Work, Psychiatric. --- Community Mental Health Services --- Health Services Needs and Demand --- Mental Disorders --- Mental Health. --- #SBIB:316.334.3M50 --- #SBIB:316.8H11 --- #SBIB:316.8H22 --- Academic collection --- 672 Gezondheidszorg. Behandeling --- geestelijke gezondheid --- #KVHB:Geestelijke gezondheidszorg --- #KVHB:Psychiatrie --- 606.8 --- 614.1 --- geestelijke gezondheidszorg --- gezondheidszorg --- psychiatrie --- psychiatrische problemen --- rehabilitatie --- schizofrenie --- vermaatschappelijking --- 361 ) Geestelijke gezondheidszorg --- sociale integratie --- zorgverlening --- S20110195.jpg --- hulpverleningsproces --- integratie --- psychiatrische patiënten --- thuiszorg --- Mental Hygiene --- Health, Mental --- Hygiene, Mental --- Orthopsychiatry --- Psychiatric Social Service --- Psychiatric Social Work --- Social Service, Psychiatric --- Psychiatric Social Services --- Psychiatric Social Works --- Service, Psychiatric Social --- Services, Psychiatric Social --- Social Services, Psychiatric --- Social Works, Psychiatric --- Work, Psychiatric Social --- Works, Psychiatric Social --- 364.4 Hulpverlening. Bijstand --- Hulpverlening. Bijstand --- Health Services Needs --- Needs --- Needs and Demand, Health Services --- Target Population --- Health Services Need --- Need, Health Services --- Needs, Health Services --- Population, Target --- Populations, Target --- Target Populations --- Health Care Sector --- Assertive Community Treatment --- Health Services, Community Mental --- Services, Community Mental Health --- Services, Mental Health Community --- Mental Health Services, Community --- Community Treatment, Assertive --- Treatment, Assertive Community --- Psychiatry. Pathological psychiatry. Psychopathology. Phrenopathies. Psychoses. Mental abnormality. Morbid mental states. Behavioural and emotional disturbances --- epidemiology --- Organisatie van de gezondheidszorg: algemeen, beleid --- Welzijns- en sociale problemen: gehandicapten (fysiek, mentaal) --- Welzijnsorganisatie: sociale dienstverlening voor specifieke groepen --- Psychiatrische centra --- Geestelijke gezondheidszorg --- 615 --- 361.2 --- 301.17 --- 616.5 --- 362.1 --- Psychische stoornissen. --- Rehabilitatie --- België. --- Psychiatrische patiënten. --- psychopathologie --- Psychiatry --- cliënt-hulpverlener relatie --- mantelzorg --- Geestelijke gezondheidszorg ; België --- Social Work, Psychiatric --- Mental Health --- Psychosociale problemen --- Zorgverlening --- GGZ (geestelijke gezondheidszorg) --- #gsdbP --- Psychosociaal probleem --- Hygiene. Public health. Protection --- Belgium --- Psychisch probleem