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Basics Product Design: Visual Conversations introduces design students to the art of communication in design. Throughout the book, David Bramston explains the process of translation from rough concept to fully realised production, emphasising the importance of simplicity in creating effective sketches. There is also an examination of the many methods you can use to elicit an emotional response and an exploration of the physical realisation of ideas. Basics Product Design: Visual Conversations puts design theory into a real-world context with beautiful examples and case studies from some of the world's leading designers and artists. The title comprises a comprehensive introduction to the language of product design.

Industrial design --- New products. --- Industrial design --- New products --- Methodology.

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Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This book introduces readers to the "Hook Model," a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly -- without depending on costly advertising or aggressive messaging.Hooked is a guide to building products people can't put down. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors, this book gives readers: - Practical insights to create user habits that stick. - Actionable steps for building products people love. - Behavioral techniques used by Twitter, Instagram, Pinterest, and other habit-forming products.

Product design --- New products --- Consumer behavior. --- Habit. --- Planning. --- Psychological aspects. --- Consumer behavior --- Habit --- Planning --- Psychological aspects

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"A more powerful innovation, which seeks to discover not how things work but why we need things. The standard text on innovation advises would-be innovators to conduct creative brainstorming sessions and seek input from outsiders—users or communities. This kind of innovating can be effective at improving products but not at capturing bigger opportunities in the marketplace. In this book Roberto Verganti offers a new approach—one that does not set out to solve existing problems but to find breakthrough meaningful experiences. There is no brainstorming—which produces too many ideas, unfiltered—but a vision, subject to criticism. It does not come from outsiders but from one person's unique interpretation. The alternate path to innovation mapped by Verganti aims to discover not how things work but why we need things. It gives customers something more meaningful—something they can love. Verganti describes the work of companies, including Nest Labs, Apple, Yankee Candle, and Philips Healthcare, that have created successful businesses by doing just this. Nest Labs, for example, didn't create a more advanced programmable thermostat, because people don't love to program their home appliances. Nest's thermostat learns the habits of the household and bases its temperature settings accordingly. Verganti discusses principles and practices, methods and implementation. The process begins with a vision and proceeds through developmental criticism, first from a sparring partner and then from a circle of radical thinkers, then from external experts and interpreters, and only then from users. Innovation driven by meaning is the way to create value in our current world, where ideas are abundant but novel visions are rare. If something is meaningful for both the people who create it and the people who consume it, business value follows." -- Publisher's description.

New products. --- Product design. --- Economic production --- design [discipline] --- Product strategy --- producten --- Design --- Commercial products --- New products --- Industrial design --- New product development --- NPD (Marketing) --- Product development --- Products, New --- Design and construction --- Product design --- E-books --- Design Thinking. --- Design. --- innovaties --- innovation

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"Strategic Management of Technological Innovation, 2e" by Melissa Schilling is the first comprehensive, rigorous and yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling's approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. As a brief, affordable paperback, it is ideal to package with cases. Recommended case sets from the author are available through the Primis Custom Case Database or from the Harvard Business School Case Database.

658.116 --- Technologische ontwikkeling. Innovatie. Ondernemerschap --- Technological innovations --- New products --- Strategic planning. --- Management. --- Bedrijfsstrategie --- Productontwikkeling --- Strategisch management --- Technologische innovatie --- Bedrijfsstrategie. --- Productontwikkeling. --- Strategisch management. --- Technologische innovatie.

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"This book deconstructs the design and functional elements and innovations of 100 extremely successful and groundbreaking products. The author profiles them in a succinct bulleted manner, working off the successful format of Universal Principals of Design that it provides consistent types of information in a concise format. Allowing readers to quickly find and understand the workings behind the essential details, some of which made these products stand out and thrive in the crowded marketplace, and some that did not meet their expectations. Every product has a range of elements and even in some successful new designs, there are elements that don't work as well as the designer had hoped. By examining both the good and the bad, readers walk away with an enlightened view of some of today's groundbreaking work"--Product Description.

Industrial design --- New products --- Product design --- 772.9 --- 770.6 --- productdesign --- gebruiksvoorwerpen --- 20e eeuw (twintigste eeuw) --- 21e eeuw (eenentwintigste eeuw) --- Commercial products --- New product development --- NPD (Marketing) --- Product development --- Products, New --- Design, Industrial --- Mechanical drawing --- Design --- productdesign, afzonderlijke voorwerpen --- productdesign, filosofie, esthetiek en kritiek --- Design and construction --- Industrial design. --- New products. --- Product design.