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With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley–Blackwell s series of handbooks on communication and media reflects the growing visibility of large businesses ethical profiles, and tracks the benefits that positive public attitudes can bring. Serves as the definitive research collection for a fast–growing field featuring contributions by key international scholars Brings together state–of–the–art communication studies insights on corporate reputation Identifies and addresses the lacunae in the research literature Applies new theoretical frameworks to corporate reputation.

Corporate culture. --- Business ethics. --- Mass media and business. --- E-books --- Corporate culture --- Business ethics --- Mass media and business --- Communicatie --- Corporate communication. --- Ondernemingen --- Public relations. --- Organisaties. --- Reputatie.

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• Reference Manager
• EndNote
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Communicatie --- organisaties --- Corporate image --- Public relations --- Customer relations --- Branding (Marketing) --- Brand name products --- Marketing --- Advertising --- Business --- Consumer affairs departments --- Customer advisory boards --- Relationship marketing --- Industries --- PR (Public relations) --- Industrial publicity --- Mass media and business --- Propaganda --- Publicity --- Company image --- Corporate identity --- Corporations --- Industrial design coordination --- organisaties. --- Organisaties. --- Reputation --- Character --- Public opinion --- Image de marque --- Marque