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Economics. --- Social Sciences and Humanities. Economics -- Economics (General).

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Ouvrage de référence sur l'"autre économie" : le "tiers secteur" (associations à but non lucratif), l'économie sociale (entreprises coopératives et mutuelles) et l'économie solidaire (entreprises d'insertion, fonds éthiques, associations d'entraide, systèmes d'échange locaux, etc.). Un outil unique, car il combine la genèse historique de ce secteur, ses débats théoriques, l'analyse des pratiques actuelles, une approche comparative (expériences européennes et nord-américaines). A l'opposé des ouvrages anglo-saxons (qui cantonnent cette "autre économie" dans une sphère autonome sans incidence sur le reste de la société), ce livre montre comment l'ESS transforme l'ensemble du système économique et politique. Outil précieux de formation et d'information pour tous les acteurs du monde associatif, coopératif et mutualiste.

Economie. --- Nonprofit organizations --- Economics

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Relation between energy and economics

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In twenty-four essays, internationally renowned economic thinkers share the fundamentals for a new economy that is rooted in the well-being of humanity and of our planet.In ‘Thrive. Fundamentals for a New Economy’, Kees Klomp and Shinta Oosterwaal provide insights into alternative approaches to economics that are sustainable and just for both society and the planet in the long term. In twenty-four essays, internationally renowned economic thinkers like Kate Raworth, Charles Eisenstein, Clair Brown, Helena Norberg-Hodge and Daniel C. Wahl, share the alternatives that are available to us, such as doughnut economics, wellbeing economics, common good economics, regenerative economics, buddhist economics, commons economics, local economics, bioregional economics, indigenous economics and degrowth economics. Each of these approaches provides a realistic and enticing vision of a thriving future. ‘Thrive’ offers readers the fundamentals for a new economy that is rooted in the well-being of humanity and of our planet. This book is a must-read for anyone in search of economic perspectives that contribute to a flourishing world. Terwijl iedereen zich afvraagt hoe de wereld er na corona uit zal zien, kampen we met de ecologische schade en sociale kosten van ons huidige economische stelsel. Kees Klomp en Shinta Oosterwaal gaan te rade bij de belangrijkste en meest vernieuwende economische denkers, zoals Kate Raworth, Charles Eisenstein, Clair Brown, Helena Norberg en Daniel Wahl. In dit boek wordt de essentie van hun gedachtegoed geschetst waardoor je in één keer bij bent op het gebied van alle nieuwe denkrichtingen: de donuteconomie, de welzijnseconomie, de regeneratieve economie, de gemene goed-economie, de boeddhistische economie, de lokale economie en de postgroei-economie. Daarnaast gaan ze met deze denkers in gesprek over de concrete stappen naar wezenlijke economische vernieuwing. Zo bieden zij lezers de grondbeginselen voor een nieuwe economie, waarin niet de groei van welvaart, maar het welzijn van onze wereld centraal staat.

Economie ; toekomst --- Economics ; future --- Economie. --- Methodology of economics --- Economics --- duurzame ontwikkeling

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"See your offering through the buyer's eyes for more effective marketingBuyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this book provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Readers will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution through the channels that earn the buyers' trust. Rather than relying on generic data or guesswork to determine what the buyer wants, the buyer persona approach allows companies to ask the buyer directly and obtain more precise and actionable guidance.Buyer personas are composite pictures of the people who buy solutions, services or products, crafted through a unique type of interview with the people the marketer wants to influence. This book provides step-by-step guidance toward implementing the buyer persona approach, with the advice of an internationally-respected expert. Learn who buys what, and why Understand your buyer's goals and how you can address them Tailor your marketing activities to your buyer's expectations See the purchase through the customer's eyes A recent services industry survey reports that 52 percent of their marketers have buyer personas, and another 28 percent expect to add them within the next two years - but only 14.6 percent know how to use them. To avoid letting such a valuable tool go to waste, access the expert perspective in Buyer Personas, and craft a more relevant marketing strategy"--

Consumer behavior --- business marketing --- BUSINESS & ECONOMICS / Consumer Behavior. --- BUSINESS & ECONOMICS / Marketing / Direct. --- BUSINESS & ECONOMICS / Marketing / General. --- Consumer behavior. --- Marketing --- Management.