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How will places continue to compete for the attention of potential investors, migrant workers, traders, students or tourists in an overcrowded, globalised and increasingly online market? This book provides a new perspective on the subject of Place Branding. In particular, it capitalizes on gaps across the virtual and physical global economy and builds a comprehensive and structured overview of the relevant principles, philosophies, fundamentals and models. Beyond logos and slogans, spin and gloss, it links concepts of place identity, projected image, product offering, consumption experience and perceived image in full coverage and in an orderly, theoretically modelled manner, dividing the book into relevant parts and chapters. Each part consists of a theoretical chapter and relevant research based case studies. A unique, recurring and scrupulously analyzed, best-practice, signature case study is Dubai, but also examined are Flanders (Belgium), Florida, Morocco and Singapore, the Canary Islands, The Netherlands (and its province of Zeeland), and Wales. The concluding part of the book then provides a practical, but comprehensive model that guides practitioners, students and researchers in the application of place branding.
Place marketing --- Place marketing. --- Tourism --- Markenartikel --- Standortmarketing --- Marketing --- Place branding --- Marketing. --- 351 beleid --- (649) Canarische eilanden --- .001.3 identificatie --- (64) Marokko --- (492) Nederland --- 658.82 promotie --- (1-21) steden --- (493.1) Vlaanderen --- #KVHA:Taalkunde --- #KVHA:Meertalige communicatie --- #KVHA:Marketingcommunicatie --- #KVHA:Place branding --- #KVHA:Marketing --- #KVHA:Toerisme --- #KVHA:Identiteit --- Markenartikel. --- Standortmarketing. --- Place branding. --- Holiday industry --- Operators, Tour (Industry) --- Tour operators (Industry) --- Tourism industry --- Tourism operators (Industry) --- Tourist industry --- Tourist trade --- Tourist traffic --- Travel industry --- Visitor industry --- Service industries --- National tourism organizations --- Travel --- Boosterism (Place promotion) --- Destination marketing --- Place promotion --- Placemarketing --- Publicity --- Economic aspects --- Marketing sectoriel
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Toerisme on line ... Het toerisme is bij uitstek een sector die zich geplaatst weet voor de uitdagingen van het digitale tijdperk. De toeristische marketing moet nieuwe wegen verkennen, moet zichzelf quasi opnieuw uitvinden. Dit Toerisme cahier schetst het brede kader en concentreert zich daarna op de digitale marketing van toeristische bestemmingen.
Toerisme --- Tourisme --- 379.85 --- 338.486 --- 338.48 --- 025.4.036 --- Academic collection --- 681.35 --- 681.37 --- 658.8 --- toerisme --- informatica --- destination marketing --- digitale communicatie --- e-marketing --- marketingstrategieën --- websitebouw --- e-commerce --- toeristische marketing --- 379.85.05 --- 375.9 --- Communicatietechnologie --- Internet --- Toerisme-communicatie --- 338.4 --- 659.5 --- Vrije tijd en toerisme (cultuur) --- Toerisme en Internet --- Vrijetijdsreizen. Toerisme --- Economie en management van toerisme --- Toerisme. Recreatie. Sport (economische en organisatorische aspecten) --- Machinale zoekmethodes. Zoeken met behulp van computers --- Computerarchitectuur. Operating systems --- Informatiesystemen --- Marketing --- toeristische planning, marketing, promotie en vakbeurzen --- Verkeerseconomie - Toerisme ; overige onderwerpen --- internet --- WWW --- marketing --- 025.4.036 Computer aided search. Online searching. Zoeken op internet --- 025.4.036 Machinale zoekmethodes. Zoeken met behulp van computers --- Computer aided search. Online searching. Zoeken op internet --- 338.48 Toerisme. Recreatie. Sport (economische en organisatorische aspecten) --- 338.486 Economie en management van toerisme --- 379.85 Vrijetijdsreizen. Toerisme --- internet. --- WWW. --- marketing. --- Internet. --- Marketing.
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