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Lifestyle journalism has experienced enormous growth in the media over the past two decades, but scholars in the fields of journalism and communication studies have so far paid relatively little attention to a field that is still sometimes seen as ''not real journalism''. There is now an urgent need for in-depth exploration and contextualisation of this field, with its increasing relevance for 21st century consumer cultures. For the first time, this book presents a wide range of studies which have engaged with the field of lifestyle journalism in order to outline the various political, economic, social and cultural tensions within it. Taking a comparative view, the collection includes studies covering four continents, including countries such as Australia, China, Norway, Denmark, Singapore, the UK and the USA. While keeping the broader lifestyle field in mind, the chapters focus on a variety of sub-fields such as travel, music, food, health, fashion and personal technology journalism. This volume provides a fascinating account of the different facets of lifestyle journalism, and charts the way forward for a more sustained analysis of the field.

Lifestyles --- Journalism --- Press --- Life style --- Life styles --- Styles, Life --- Press coverage. --- Social aspects. --- Social aspects --- Journalistiek ; lifestyle. --- Human behavior --- Manners and customs --- Press coverage

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De brandweerman en de parkeermeter : over sociale psychologie is een luchtige inleiding op een aantal thema's van de sociale psychologie, die gaat over de vraag hoe de geest van mensen werkt als hij met andere mensen in aanraking komt. Veel van de onderwerpen die de sociale psychologie bestudeert zijn interessant voor iedereen omdat iedereen te maken heeft met anderen om zich heen. Uiteraard kan dit boekje slechts een tipje van de sluier oplichten. De eerste vier hoofdstukjes gaan over de omgang met anderen: het gedrag van anderen begrijpen, anderen beoordelen, vriendschap en beïnvloeding. Dan focust David Vlietstra even op de persoon zelf in een hoofdstuk over zelfbeeld en zelfvertrouwen. Vervolgens komt het fenomeen groep aan bod met een hoofdstuk over presteren in groep en een over besluitvorming in groep. Dan verschuift de focus naar het gedrag van mensen in een massa. Vlietstra gaat vervolgens in op de evolutie van het gedrag en hoe resten van vroeger in het huidige gedrag van mensen terug te vinden zijn. Het is overigens een interessedomein in de psychologie dat momenteel vrij modieus is. In het laatste hoofdstuk beschrijft hij hoe anderen ons denken over seks beïnvloeden. In een kort naschrift gaat hij in op de theorievorming in de sociale psychologie met vermelding van belangrijke namen en data. Ten slotte rondt hij dit boek af met de geraadpleegde literatuur. Vlietstra is erin geslaagd om de onderwerpen in een duidelijke taal uit te leggen, vertrekkend van concrete voorbeelden. Hij geeft tips die mensen kunnen toepassen in hun omgang met anderen. Aan het einde van elk hoofdstukje staat een korte samenvatting. De brandweerman en de parkeermeter : over sociale psychologie is een boeiend en vlot leesbaar boekje voor een ruim publiek, volgens de kaft voor nieuwsgierige mensen vanaf 12 jaar. [Guido Cuyvers] Copyright (c) Vlabin-VBC2011Bron: http://www.deleeswolf.be

Action [Human ] --- Behavior [Human ] --- Comportement humain --- Ethology --- Human action --- Human behavior --- Human beings behavior --- Mass psychology --- Menselijk gedrag --- Psychologie [Sociale ] --- Psychologie sociale --- Psychology [Social ] --- Social psychology --- Sociale psychologie --- 305 --- seksuele voorlichting --- sociale psychologie --- vriendschap --- zelfzorg --- Sociale psychologie. --- sociale relaties --- Art --- Psychology

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Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global Marketing and Advertising, Third Edition, offers a mix of theory and practical applications as it covers globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications. In this Third Edition, author Marieke de Mooij includes new topics and updated information and findings from recent studies and helps readers apply global marketing concepts to the management of global branding and marketing communications. New and Continuing Features Includes new topics, including global public relations, culture and the media, and culture and the Internet, along with more extensive coverage of consumer behavior Helps companies define cross cultural segments to better target consumers across cultures Shows how culture affects strategic issues, such as the company's mission statement, brand positioning strategy, and marketing communications strategy Includes both recent and classic advertising examples from various parts of the world Demonstrates the centrality of value paradoxes to cross cultural marketing communications Uses the Hofstede model to help readers see how their understanding of cultural relationships in one country/region can be extended to other countries/regions.

reclame --- Marketing --- marketingstrategie --- Advertising. Public relations --- marketing --- Global marketing --- Reclame --- Go international --- International office --- Target marketing --- Advertising --- Consumer behavior --- Global marketing. --- Reclame. --- Go international. --- International office. --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Market targeting --- Target markets --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Retail trade --- Business --- Communication in marketing --- Industrial publicity --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- Human behavior --- Consumer profiling --- Market surveys

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Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral?Bron: www.bol.com

Marketing --- New products --- Consumer behavior --- Popularity --- #SBIB:309H2812 --- #SBIB:309H2820 --- 316.648 --- Economic aspects --- Marketing, consumentengedrag, consumentisme --- De reclameboodschap: algemene werken --- Persuaderen. Overtuigen. Veranderen van attitude --- Consumer behaviour. --- Marketing. --- 316.648 Persuaderen. Overtuigen. Veranderen van attitude --- Sociometry --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Human behavior --- Consumer profiling --- Market surveys --- New product development --- NPD (Marketing) --- Product development --- Products, New --- Commercial products --- Industrial design --- Public relations --- Merkbeleid --- Branding --- Positionering --- Merkstrategieën --- Reclame --- Ondernemen --- Merkstrategie --- Financiewezen --- Social psychology --- Advertising. Public relations --- trends --- merken --- marketingcommunicatie --- consumentengedrag --- consumentenmarketing

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gezinstherapie --- relatietherapie --- systeemgericht welzijnswerk --- sekstherapie --- echtscheiding --- Family Therapy. --- Family psychotherapy --- Behavior modification --- 615.851 --- 392.3 --- #PEDA *018.13 --- #PEDA *6.58 --- #PEDA *P 7.71 --- gezinssociologie --- 607.43 --- 364.044 --- Behandelingen --- Communicatie --- Echtscheiding --- Gezin --- Gezinsproblemen --- Gezinstherapie --- Opvoeding --- Psychische stoornissen --- Behavioral assessment --- Behaviorism (Psychology) --- Conditioned response --- Human behavior --- Learning, Psychology of --- Psychology, Applied --- Family group therapy --- Family therapy --- Families --- Group psychotherapy --- Marriage counseling --- Therapy, Family --- Family Therapies --- Therapies, Family --- 615.87 --- 361.1 --- Psychotherapie. Pschychoanalyse als therapie --- Familieleven. Familiesystemen. Gezinsleven. Matriarchaat. Patriarchaat. Kinship --- Relatietherapie --- Health and hygiene --- Klinische psychologie --- psychotherapie --- Gezinstherapie. --- psychotherapie. --- 392.3 Familieleven. Familiesystemen. Gezinsleven. Matriarchaat. Patriarchaat. Kinship --- Psychotherapie. --- gedragsverandering --- schizofrenie --- therapie --- Psychiatry --- Family Therapy