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A manifesto for a radically different philosophy and practice of manufacture and environmentalism"Reduce, reuse, recycle" urge environmentalists; in other words, do more with less in order to minimize damage. As William McDonough and Michael Braungart argue in their provocative, visionary book, however, this approach perpetuates a one-way, "cradle to grave" manufacturing model that dates to the Industrial Revolution and casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Why not challenge the notion that human industry must inevitably damage the natural world, they ask.In fact, why not take nature itself as our model? A tree produces thousands of blossoms in order to create another tree, yet we do not consider its abundance wasteful but safe, beautiful, and highly effective; hence, "waste equals food" is the first principle the book sets forth. Products might be designed so that, after their useful life, they provide nourishment for something new-either as "biological nutrients" that safely re-enter the environment or as "technical nutrients" that circulate within closed-loop industrial cycles, without being "downcycled" into low-grade uses (as most "recyclables" now are).Elaborating their principles from experience (re)designing everything from carpeting to corporate campuses, the authors make an exciting and viable case for change.

Nutritionary hygiene. Diet --- Applied arts. Arts and crafts --- Industrial economics --- milieutechnologie --- environmental engineering --- afvalpreventie --- environments [object groupings] --- industrieel beleid --- Business management --- natuurlijke grondstoffen --- recyclage --- afval --- Environmental protection. Environmental technology --- milieubeheer --- milieu --- Recycling (Waste, etc.) --- Industrial management --- Sustainable architecture. --- Recyclage (Déchets, etc.) --- Gestion d'entreprise --- Architecture durable --- Environmental aspects. --- Aspect de l'environnement --- Environmental aspects --- Ontwerpen --- 351.777 --- 504.062 --- 628 --- 614.7 --- 574 --- BPB0711 --- 504 --- Braungart, Michael --- McDonough Braungart design chemistry --- McDonough, William --- 72:574 --- 749.01 --- Natuurfenomenen als inspiratie voor ecologische problemen --- Ontwerptheorie ; duurzaam ; ecologisch design --- Ontwerptheorie ; over hergebruik ; recyclage --- Upcyclage --- 72.02 --- duurzaam design --- duurzaam ontwerpen --- duurzame architectuur --- ecologie --- hergebruik --- Duurzame ontwikkeling --- Ecologie --- Industrial Design --- Industrieel ontwerpen --- Levenscyclusanalyse (Levenscyclus-analyse) --- Milieu --- Ontwerpmethodologie --- 614.61 --- duurzame ontwikkeling --- milieubeleid --- milieuzorgsystemen --- 574 General ecology. Biocoenology. Hydrobiology. Biogeography --- General ecology. Biocoenology. Hydrobiology. Biogeography --- 628 Public health engineering. Water. Sanitation. Illuminating engineering --- Public health engineering. Water. Sanitation. Illuminating engineering --- 504.062 Protection, rational use, restoration of natural resources. Sustainable development --- Protection, rational use, restoration of natural resources. Sustainable development --- 351.777 Wetgeving, reglementering i.v.m. milieubeheer, milieuhygiene, verontreiniging. Milieurecht. Milieuhygienerecht--zie ook {?502/504}; {?613/614}; {628} --- Wetgeving, reglementering i.v.m. milieubeheer, milieuhygiene, verontreiniging. Milieurecht. Milieuhygienerecht--zie ook {?502/504}; {?613/614}; {628} --- Pollutie van lucht, water, grond--(openbare gezondheidszorg) --- Duurzaamheid --- Architectuur en ecologie --- Meubelkunst en design ; theorie, filosofie, esthetica --- milieubeheer, milieubeleid algemeen --- Recycling (Waste, etc.). --- Ontwerpen. --- Recyclage (Déchets, etc.) --- Conversion of waste products --- Recovery of natural resources --- Recovery of waste materials --- Resource recovery --- Waste recycling --- Waste reuse --- Conservation of natural resources --- Refuse and refuse disposal --- Energy conservation --- Salvage (Waste, etc.) --- Waste products --- circulaire economie --- 13 --- 3 --- Cradle to cradle --- Cultuurfilosofie --- Maatschappijwetenschappen --- Ecologie en bioverscheidenheid --- Développement durable --- Industrial management - Environmental aspects