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Dit handboek biedt een introductie tot het direct-marketingdenken en -doen. Het zet uiteen welke stappen een goed direct marketingplan omvat en legt alle begrippen uit waarmee een (direct) marketeer wordt geconfronteerd. Verder positioneert het DM ten overstaan van CRM, relatiemarketing, one-to-one-marketing, loyalty marketing, permission en consensual marketing, interactieve marketing en e-commerce.

Applied marketing --- direct marketing --- Direct marketing --- #SBIB:031.AANKOOP --- #SBIB:309H2812 --- marketing --- 369.11 --- 658.8 --- copywriting --- direct mail --- recht (wetgeving) --- reclame --- relatiemarketing --- telemarketing --- verkoop --- 658.8 )* MARKETING --- Marketing, consumentengedrag, consumentisme --- marketing, verkoop, distributie --- Marketing --- Marketingtechnieken --- Copywriting --- Marketinginformatiesystemen --- Marketingtechniek --- Marketinginformatiesysteem --- Financiewezen

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Mathematical logic --- Philosophy of science --- Filosofie --- Logica --- Logique --- Philosophie --- Sciences --- Wetenschappen --- 16 --- 168 --- Wetenschapsfilosofie --- Lerarenopleiding --- (vak)didactiek wetenschappen --- Logica. --- Wetenschapsfilosofie. --- (vak)didactiek wetenschappen.

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Gervais, Charles-Hubert --- Composers --- Music --- Compositeurs --- Musique --- Biography --- History and criticism --- Biographies --- Histoire et critique --- Gervais, Charles-Hubert,

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Provence (France) --- France --- Antiquities --- Antiquités --- Topografische bronnen --- Frankrijk. Algemeenheden. Streken --- Antiquités --- Frankrijk --- Provence (France) - Antiquities --- France - Antiquities

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Autour d'une théorie unifiée de l'image, du regard et du sujet, cet essai, qui prend sa source dans les travaux d'Emile Benveniste et de Jacques Lacan, propose un lieu de rencontre sémiologique aux cinéastes, psychanalystes, psychosociologues et linguistes. Le cinéma n'est pas un langage mais le montage renouvelle l'intérêt de la recherche autour des figures sémantiques de l'ellipse et du raccord.

Motion pictures --- Cinéma --- Films --- Philosophy. --- Semiotics. --- Editing. --- Philosophie --- Sémiotique --- Montage --- Cinéma --- Sémiotique --- Semiotics and motion pictures --- CDL --- 791.41 --- Motion pictures and semiotics --- Film editing (Cinematography) --- Motion picture editing --- Motion picture film editing --- Editing --- Semiotics --- Philosophy --- Cinema --- Film --- Image --- Langage --- Point --- Regard --- Semiologie --- Topique --- Vue --- CINEMA --- SEMIOLOGIE