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L'aménagement du port de Claude, puis la construction du port de Trajan ont profondément transformé le rôle portuaire d'Ostie. Ces mutations n'ont pas été sans conséquences sur l'économie urbaine de la ville. C'est-ce qu'explore ce livre à travers une étude des boutiques et du rôle qu'elles ont joué dans les transformations économiques, sociales et urbaines d'Ostie du Ier s. av. J.-C. au Ve s. ap. J.-C. La première partie est consacrée aux spécificités architecturales des boutiques d'Ostie et à leurs évolutions qui semblent avoir été en grande partie induites par les mutations du rôle portuaire de la ville au IIe siècle et par l'essor démographique qu'elles ont suscité.
Commercial buildings --- Retail trade --- Ostia (Italy) --- Antiquities. --- Urban economics --- Stores, Retail --- Excavations (Archaeology) --- History --- Ostia (Extinct city) --- Economic conditions --- Markets --- Merchants --- Port cities --- Urbanization --- Buildings, structures, etc. --- Social life and customs --- Buildings. --- Economic history. --- Manners and customs. --- Markets. --- Merchants. --- Port cities. --- Stores, Retail. --- Urbanization. --- Ostia (Extinct city). --- Italy --- Social life and customs. --- Economic conditions. --- Stores, Retail - Italy - Ostia (Extinct city) --- Markets - Italy - Ostia (Extinct city) --- Merchants - Italy - Ostia (Extinct city) --- Port cities - Italy - Ostia (Extinct city) --- Urbanization - Italy - Ostia (Extinct city) --- Ostia (Extinct city) - Buildings, structures, etc. --- Ostia (Extinct city) - Social life and customs --- Ostia (Extinct city) - Economic conditions --- Archaeology --- Ostie --- archéologie --- condition économique --- Ostia (Ancient city) --- Antiquities
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Museology --- Distribution strategy --- Museum stores --- Museums --- Stores, Retail --- Retail stores --- Shops --- Public relations --- Museum shops --- Shops, Museum --- Stores, Museum --- Management --- Commercial buildings --- Retail trade --- Shopping centers --- Specialty stores --- Display of merchandise. --- Étalage --- Musées --- Marketing. --- Étalage --- Musées
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Depuis la fin du xviiie siècle, il y a toujours eu des commerçants pour expérimenter de nouvelles manières de répondre à la demande des consommateurs. C’est cette histoire que ce livre retrace pour la France, du magasin de nouveautés jusqu’au e-commerce en passant par le grand magasin et l’hypermarché. L’analyse s’intéresse autant aux innovations de détail qu’aux révolutions commerciales en démêlant les interactions entre les transformations du commerce et les évolutions de la consommation. Cette approche met en perspective la crise actuelle de la distribution qui se concentre dans les difficultés de l’hypermarché et s’interroge sur la capacité des distributeurs à le réinventer. Since the end of the 18th century, there have always been shopkeepers to experiment with new ways of meeting consumer demand. It is this story that this book retraces for France, from the “magasin de nouveautés” to e-commerce, including the department store and the hypermarket. The analysis focuses on both retail innovations and business revolutions by disentangling the interactions between business transformations and consumer developments. This approach puts into perspective the current distribution crisis, which is concentrated in the difficulties of the hypermarket and questions the ability of distributors to reinvent it.
Stores, Retail --- Department stores --- Retail trade --- Electronic commerce --- Magasins --- Grands magasins --- Commerce électronique --- Commerce de détail --- History --- Histoire --- History. --- Economics --- commerce --- consommation --- magasin --- crédit --- publicité --- business --- consumption --- shop --- credit --- advertising --- France --- Commerce
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Plant and equipment --- Architecture --- Distribution strategy --- department stores --- History of civilization --- anno 1800-1999 --- Europe: North-West --- Department stores --- Shopping centers --- Shopping malls --- Stores, Retail --- History --- winkelen --- warenhuis --- 1860 - 2000 --- West-Europa --- 725.211 --- #VCV monografie 2002 --- Winkels. Warenhuizen. Detailhandel --- 725.211 Winkels. Warenhuizen. Detailhandel --- Stores, Department --- department stores [buildings] --- 1860 - 2000. --- West-Europa.
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