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Consumers have been increasingly involved in the innovation process in the last few decades, a major driving force of business success. This involvement is critically important for innovation, particularly in product development. However, consumers frequently cannot articulate exactly what they need, want, or like if they are asked directly. It is very difficult for consumers to articulate their needs and desires. Therefore, researchers have to use other means to understand their motivations. There are many arguments suggesting that focus groups cannot create a reliable direction for new product development (NPD) or message optimization. A solution for this problem lies in a systematic, structured and disciplined experimentation with consumers - presenting them with a set of experimentally-designed products or concepts and soliciting their preferences. It is much easier for consumers to choose a preferred option from a set of concepts. New technologies make it easier than ever to conduct complex experiments quickly and inexpensively. The expanded use of experimentation provides an opportunity to take innovation to a new level. Rule Developing Experimentation (RDE) is an increasingly popular, structured, consumer-based experimentation methodology. RDE works with prototypes, either physical prototypes, prototypes created out of language (concepts), or prototypes created out of visual stimuli (design and packaging). In business, RDE is used both to understand existing products, product categories and packages, as well as to create next generation offerings in the process of new product development (NPD). Rule Developing Experimentation: A Systematic Approach to Understand & Engineer the Consumer Mind explains RDE concepts, beginning from its origins, to novel consumer research techniques and covers applications relevant to a real market context. Readers are also introduced to the concept of Mind Genomicsʼ - a more holistic approach to gaining insight into the consumer mind.

Consumers' preferences. --- New products --- Marketing.

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Production management --- Architecture --- Industrial design --- Project management --- Industrial project management --- Management --- Design, Industrial --- Mechanical drawing --- New products --- Design

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Vanuit de ‘design & build’ ervaringen in zijn eigen bedrijf in Delft heeft Mick Eekhout een geactualiseerde versie geschreven van het boek over de methodologie die hij gebruikt als ontwerper van draagconstructies en bouwconstructies in gevels en daken. Hij heeft de methodologie ook jarenlang aan studenten onderwezen om standaard bouwproducten te ontwikkelen, evenals systeemproducten en speciale producten ofwel (bouw)componenten. Het eerste deel van het boek behandelt methodisch werken, het tweede deel behandelt voor de drie genoemde hoofdtypen (standaard-, systeem- en speciaalproducten) de beste methodologie om tot een succesvol resultaat te komen. Het boek wordt gebruikt om studenten een volledig overzicht over de praktische methodologie van het componentontwerpen en productontwikkelen te geven. Het boek is nuttig voor architecten die speciale componenten in hun gebouwen willen ontwikkelen. Bouwproductontwerpers zullen in het boek meer overwegingen vinden dan ze in hun eigen praktijk tegenkomen. Het doel van dit boek is de innovatieve industriële productontwikkeling van de bouw in de praktijk te bevorderen.

Industrialized building. --- New products. --- New product development --- NPD (Marketing) --- Product development --- Products, New --- Commercial products --- Industrial design --- Automated building --- Construction, Industrialized --- Industrialized construction --- System building --- Systems building --- Building --- Construction industry --- Management --- ontwerpmethodologie -- bouwproducten --- bouwcomponenten

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Author's Preface: How to Manage Emotions in Design Innovation In today's time frame, emotions are paramount to people, and emotional relationships are becoming more and more desirable. An extension of emotional relationships is the affinity we feel with the products that we consume in this physical world. It has become essential to explore a manner in which emotions play a vital role in the physical world with which we surround ourselves. Our ambitions, desires, and needs are all driven by our emotions. The products in the physical world support and propel these aspirations and can be seen as a reflection of our emotional desires. This has implications in the architecture design, interior design, fashion design, design of home appliances, automobiles, lifestyle products, etc. The physical world can thereby be seen as an extension of emotion-based human aspirations. Styling is an integral part of any product design and development process. During the styling process, a designer imparts emotive qualities to products. With the diminishing technological differences among products, these emotive qualities play an increasingly significant role in enhancing the desirability and sense of ownership towards the product. However, the absence of quantitative tools to evaluate and determine the emotive quality required in product innovation leads to uncertainty in the styling process. The Concept of Emoha This book proposes a new emotion-centered research framework for product styling that can be used for managing emotions in design innovation process--

Product design --- Motorcyclists --- Motorcycles --- New products --- Consumer behavior. --- Emotions. --- Psychology. --- Design and construction. --- Psychological aspects. --- Feelings --- Human emotions --- Passions --- Psychology --- Affect (Psychology) --- Affective neuroscience --- Apathy --- Pathognomy --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Human behavior --- Consumer profiling --- Market surveys --- New product development --- NPD (Marketing) --- Product development --- Products, New --- Commercial products --- Industrial design --- Bikes --- Cycles (Motorcycles) --- Motor vehicles --- Bikers (Motorcyclists) --- Motorcycle drivers --- Motorcycle operators --- Motorcycle owners --- Motorcycle riders --- Riders, Motorcycle --- Motor vehicle drivers --- Design and construction

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To be competitive, companies must develop capabilities that allow them to react rapidly to market demands. The innovation methods of the past are not adapted to the turbulence of the modern world. In the last decade, increasing globalization of markets and Industry 4.0 have caused profound changes in the best way to manage the innovation process. This e-book includes a collection of thirteen papers that discuss theoretical approaches, case studies, and surveys focused on issues related to open innovation and its mechanisms.

eco-innovation --- cleaner production --- strategy --- performance --- natural resource-based view --- stakeholder theory --- decision making --- forest management --- Nash Bayesian Equilibrium (NBE) --- Harsanyi’s Transformation (HT) --- risk management --- project management --- sustainability --- social network analysis --- collaborative networks --- project lifecycle --- project critical success factors --- open innovation --- predictive model --- project outcome likelihood --- organizational competencies --- innovation ecosystem --- evolutionary economics --- Panarchy --- resilience --- adaptation --- competitiveness --- innovation --- new products --- functional framework --- SIFSNPIP --- case studies --- ecosystem --- organic wine --- Tuscany --- virtual enterprise --- fuzzy logic --- systems engineering --- entrepreneurship --- technopreneurial intentions --- grand challenges --- innovation ecosystems --- mission-oriented innovation --- SDGs --- sustainable innovation --- systematic literature review --- SLR --- transformative innovation --- typology --- architecture engineering and construction (AEC) industry --- building information modelling (BIM) --- cultivation --- Technological Readiness Level --- smart farming --- viticulture --- lean --- business model canvas --- circular economy --- user integration --- cars --- electric vehicles --- biofuels --- logit models --- n/a --- Harsanyi's Transformation (HT) --- Technology.