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Julius Carl Ertel held a special position as director and later as sole owner of a copper smelter in the commercial and trading city of Hamburg. Born in Wroclaw, he came to the Hanseatic city at the age of 26. Together with Rudolph Bieber, he founded Ertel, Bieber & Co. in 1872. The company had its facilities in the middle of the harbour area. However, Ertel gained its decisive importance through the extensive connections he made with numerous other companies throughout Germany. In the supervisory boards of these companies, he played an active role in building up the expanding economy of the Gründerzeit. Ertel was not a man who pushed himself into the foreground. This early donor of the Hamburgische Wissenschaftliche Stiftung acted as a networker in the modern sense of the word

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The long-established family of the Mutzenbechers has repeatedly played an important role in the life of the Hanseatic city. One of the outstanding representatives of the family is Hermann Franz Matthias Mutzenbecher, donor of the Hamburg Scientific Foundation. Together with his younger brother Franz Ferdinand he headed the Mutzenbecher Group between 1901 and 1931, a group of companies which included Albingia Versicherungsgesellschaft. The insurance transactions that determined the life of H. F. M. Mutzenbecher are in their ups and downs a reflection of global history.

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Ernst Friedrich Sieveking is one of the outstanding personalities in Hamburg's history. He showed special talents at an early age, so that he was already a fully trained lawyer at the age of 21. He then joined a renowned law firm which he managed successfully for many years on his own. In 1879 Sieveking was appointed the first president of the newly founded Hanseatic Higher Regional Court in 1879. Until his death, for thirty years, he remained president of the Court of First Instance, which earned him a high reputation as an expert on maritime law. In addition, he was actively involved in the founding of Hamburg University, which is why he was also a member of the first board of trustees of the Hamburg Scientific Foundation. Surrounded by three representative buildings, the Sievekingplatz in Hamburg still reminds us of him to this day.

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Angesichts einer weiter zunehmenden Bedeutung der Globalisierungsthematik verfolgt diese Arbeit das Ziel, wesentliche Erfolgsfaktoren und Konfliktbereiche des Managements globaler Produkte zu ermitteln. Hierzu wurde vom Verfasser mit Hilfe einer umfangreichen empirischen Untersuchung das Produktmanagement von über 100 bekannten globalen Konsumgütermarken analysiert. Als Ergebnis konnte eine Reihe von Gestaltungsparametern identifiziert werden, durch deren spezifische Ausprägung sich das Management erfolgreicher Produkte in signifikanter Weise auszeichnet. Darüber hinaus wurden wesentliche Spannungsfelder identifiziert, die in der hierfür erforderlichen Zusammenarbeit von Unternehmenszentrale und Niederlassungen von erheblicher Bedeutung sind.

Analyse --- ausgewählten --- Branchen --- Eine --- empirische --- Globales --- Instrumenteeinsatzes --- Konsumgüterindustrie --- Produktmanagement --- Schröder