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Updated, fifth edition of a best-selling guide to the 'universals' of good journalistic practice for professional and trainee journalists worldwide

Journalism. --- Reporters and reporting. --- Writing (Authorship) --- Newspaper reporting --- Literature --- Publicity --- Fake news --- Journalism --- Newspapers --- Journalistiek

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Marketing --- Consumer behavior --- Consommateurs --- Comportement --- Word-of-mouth advertising --- Publicity --- Mass media and business --- #KVHA:Economie --- #KVHA:Marketing

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This is a comprehensive textbook covering all areas of integrated marketing communications and combining rigorous empirical research with a wider perspective on the social and cultural aspects of advertising. Percy, Rossiter, and Elliott deal with advertising from a strategic rather than simply a descriptive standpoint, starting out with a broad look at what advertising is meant to do and then going on to provide the reader with an understanding of what it takes to develop effective advertising and promotion. The book contains numerous examples of successful advertising images alongside accompanying commentary to illustrate just what goes into making an effective advert. There are also a number of extended advertising case histories which are used to illustrate the application of the various theories discussed, and each chapter concludes with a number of empirical exercises and a range of discussion and essay questions.

Sales promotion --- Advertising --- Strategic planning --- Communication in marketing --- Commerce --- Business & Economics --- Marketing & Sales --- Marketing --- Goal setting (Strategic planning) --- Planning, Strategic --- Strategic intent (Strategic planning) --- Strategic management --- Planning --- Business planning --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Selling --- Management --- Marketingcommunicatie --- Reclame --- Advertising. Public relations --- #SBIB:023.AANKOOP --- #SBIB:309H2810 --- 658.81.5 --- 659.1 --- 659.1 Publicity. Advertising --- Publicity. Advertising --- Advertising management --- Organisatorische aspecten van het reclamewezen --- Reclame. Advertising. Merchandising --- Advertising - Management --- Strategic planning. --- Sales promotion. --- Communication in marketing. --- Management.

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Lexicology. Semantics --- Italian language --- Advertising. Public relations --- Advertising --- -Advertising --- -Slogans --- Battle-cries --- Mottoes --- Terms and phrases --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- History --- Slogans

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Advertising. Public relations --- Public relations --- Public Affairs --- Crisismanagement --- Verantwoord ondernemen --- Theorieën --- Trends --- Public relationstheorieën --- #SBIB:309H252 --- Business --- Industries --- PR (Public relations) --- Advertising --- Industrial publicity --- Mass media and business --- Propaganda --- Publicity --- Externe communicatie (incl. public relations) --- Lobbying --- Maatschappelijk Verantwoord Ondernemen --- Theorie --- Trend --- Verpleegkunde --- Verplegingswetenschap