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The authors deal with advertising from a strategic perspective. They begin with a broad look at what advertising is meant to do and then provide the reader with the keys to developing effective advertising and promotion campaigns.
Sales promotion. --- Advertising - Management. --- Strategic planning. --- Communication in marketing. --- Reclame --- Marketing --- Massacommunicatie --- Advertising --- Mass communications --- Advertising. Public relations --- Management. --- Business and Management. --- Business & Management.
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"Based on the authoritative and successful Marketing Communications: A European Perspective, 2e, by Patrick De Pelsmacker, Maggie Geuens, and Joeri Van den Bergh, these respected authors provide a fresh and insightful approach to anyone who needs an introduction and accurate view on marketing communications." "Geared to undergraduate and post-graduate students who want to extend their knowledge of various aspects of marketing communications, this book can also be used by marketing communication professionals who want an overview of the field. Filled with a plethora of examples, cases, and research results, this book provides a consistent European focus."--BOOK JACKET.
Communication in marketing --- Advertising. --- Communication en marketing --- Publicité --- Advertising --- Marketingcommunicatie --- #KVHA:Zakelijke communicatie --- #KVHA:Marketing --- E090391.jpg --- Marketing --- Publicité --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- Communication in marketing - Europe
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This is a comprehensive textbook covering all areas of integrated marketing communications and combining rigorous empirical research with a wider perspective on the social and cultural aspects of advertising. Percy, Rossiter, and Elliott deal with advertising from a strategic rather than simply a descriptive standpoint, starting out with a broad look at what advertising is meant to do and then going on to provide the reader with an understanding of what it takes to develop effective advertising and promotion. The book contains numerous examples of successful advertising images alongside accompanying commentary to illustrate just what goes into making an effective advert. There are also a number of extended advertising case histories which are used to illustrate the application of the various theories discussed, and each chapter concludes with a number of empirical exercises and a range of discussion and essay questions.
Sales promotion --- Advertising --- Strategic planning --- Communication in marketing --- Commerce --- Business & Economics --- Marketing & Sales --- Marketing --- Goal setting (Strategic planning) --- Planning, Strategic --- Strategic intent (Strategic planning) --- Strategic management --- Planning --- Business planning --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Selling --- Management --- Marketingcommunicatie --- Reclame --- Advertising. Public relations --- #SBIB:023.AANKOOP --- #SBIB:309H2810 --- 658.81.5 --- 659.1 --- 659.1 Publicity. Advertising --- Publicity. Advertising --- Advertising management --- Organisatorische aspecten van het reclamewezen --- Reclame. Advertising. Merchandising --- Advertising - Management --- Strategic planning. --- Sales promotion. --- Communication in marketing. --- Management.
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Wie de consument vandaag misleidt, wordt genadeloos afgestraft. De wereld is open en transparant. Daarom kunnen bedrijven niet achterblijven in hun communicatie. Goede, efficiënte reclame probeert de waarheid van een merk naar buiten te brengen en probeert de mensen waarvoor de communicatie bedoeld is, er maximaal bij te betrekken. De nieuwe communicatiemiddelen met internet en sociale media voorop geven de macht aan de consument. Een unieke blik achter de schermen van bekende reclamecampagnes. Bron : http://www.boekenbank.be
Reclame. --- Advertising. Public relations --- reclameboodschappen --- sociale media --- reclamecampagnes --- Reclame --- Advertising --- Belgium --- Marketing --- Communication in marketing --- 659.1 --- 369.4 --- Saatchi --- communicatie --- 659.1 Publicity. Advertising --- Publicity. Advertising --- bedrijfseconomie, reclame, algemeen --- Publiciteit, reclame, adverteren --- Reclamecampagnes --- Sociale communicatie --- Internet --- Sociale marketing --- Reclamecommunicatie --- Reclamecampagne
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Lexicology. Semantics --- Italian language --- Advertising. Public relations --- Advertising --- -Advertising --- -Slogans --- Battle-cries --- Mottoes --- Terms and phrases --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- History --- Slogans
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Sports --- Sports sponsorship --- Communication in marketing --- Marketing --- Economic aspects --- Communication in marketing. --- Sports sponsorship. --- Marketingcommunicatie. --- Sponsoring. --- Economic aspects. --- Marketing. --- Marketing ; sport --- Sponsoring ; sport --- Marketingcommunicatie --- 369.1 --- communicatie --- marketing --- marketingcommunicatie --- sponsoring --- sport --- #SBIB:309H2812 --- #SBIB:316.7C559 --- #SMV:000001 --- #SMV:beleid --- #SMV:sport --- 79 --- 659.3 --- 796.062 --- 796.078 --- 659.3 Mass communication. Informing, enlightening of the public at large --- Mass communication. Informing, enlightening of the public at large --- 796.078 Sportsponsoring. Stimulering van de sport --- Sportsponsoring. Stimulering van de sport --- 796.062 Organisatie, management en marketing van sport en recreatie --- Organisatie, management en marketing van sport en recreatie --- Sponsorship of sports --- Corporate sponsorship --- marketing, marktonderzoek, marktanalyse --- Marketing, consumentengedrag, consumentisme --- Sociologie van sport en spel: sport en massamedia (reclame) --- Ontspanning. Spel. Sport. Lichamelijke expressie --- Sponsorship --- Sport --- Sponsoring (alle aspecten) --- Sportmarketing --- Sponsoring --- Financiewezen --- Technologie --- Voeding --- Maatschappij --- Drank --- Gezondheid --- Sports - Marketing --- Sports - Economic aspects
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