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English is the international language of business and companies increasingly expect their employees, especially secretaries and PAs, to deal competently with business partners from foreign countries. The book develops and refines the key productive skills of writing and speaking in real-life contexts. It provides guidelines, models, and exercises to enable you to manage your tasks more effectively and efficiently in English. It’s written by native English business practitioners and contains only authentic materials. The book is compact and presents situations that are instantly recognisable to today’s executive secretary. It’s also practical, easy-to-use, and up-to-date. Designed primarily for PAs, secretaries, management assistants, and support staff, it’s equally useful for a much wider range of people who need to do business internationally in English. You will draw the most benefit from this book if your English is of an intermediate level or above. The focus is on best practice in a variety of business-oriented scenarios, and, in addition, certain key linguistic areas which can be problematic for non-native speakers are reviewed in greater depth. There are also Appendices which provide overviews of for example, linking words and proofreader’s marks, and are intended as a reference. Contents include: • writing effective emails • handling complaints tactfully • giving and receiving feedback • writing proposals and reports • giving presentations • influencing strategies and tactics • dealing with difficult people • saying ‘no’ politely and assertively Annie Broadhead is an English language teacher in Cambridge and examiner at the University of Cambridge. Ginni Light is a trainer in language, communication, and intercultural skills for major companies across Europe. They have both published numerous books on English as the international language of business.

Economics/Management Science. --- Organization/Planning. --- Economics. --- Business planning. --- Economie politique --- Projet d'entreprise --- Business communication. --- Commercial correspondence. --- English language -- Rhetoric. --- English language --- Commercial correspondence --- Administrative assistants --- Secretaries --- Business English --- Assistants, Administrative --- Business. --- Office management. --- Business and Management. --- Office Management. --- White collar workers --- Office administration --- Management

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De wereld bevindt zich in een enorme fase van digitalisering. Klantenrelaties moeten mee evolueren in deze trend.Een digitale klantenrelatie is noodzakelijk om als bedrijf te overleven, maar het is niet genoeg: Digitalisering zal op termijn een commodity zijn. Het verschil zal op dat moment opnieuw gemaakt worden door de menselijke toets.Vandaar de noodzaak om bij het bepalen van een digitale strategie de menselijke factor niet uit het oog te verliezen en zelfs prominent mee te nemen.When digital becomes human doet precies dit. Het is een boek over een extreme digitalisering van het klantencontact, maar maakt van het menselijke de differentiërende factor in een digitalecommodity.Bron : http://www.lannooshop.be

Organisaties --- Communicatie --- Klanten. --- Applied marketing --- klantendienst --- CRM (Customer Relationship Management) --- klantentevredenheid --- e-commerce --- Management ; klantenservice --- Klantvriendelijkheid --- Marketing en technologie --- Customer relations --- Business communication --- Electronic commerce --- Economics --- Management --- Internet marketing --- Consumentengedrag --- Toegepaste marketing --- Consumer behavior --- Marketing --- Klantenrelaties --- Digitalisering --- 65.012.4 --- 658.8 --- marketing --- digitalisering --- Management strategie organisatie klant klantgerichtheid klantentevredenheid --- 65.012.4 Management. Directorate. Technique and methods of management --- Management. Directorate. Technique and methods of management --- marketing, verkoop, distributie --- PXL-Central Office 2014 --- marketingcommunicatie --- klantenmanagement --- digitale communicatie --- Relatiemarketing --- Klantenbinding --- Internet --- Trends --- Klantgericht ondernemen --- Marketingstrategieën --- Klanten --- Digitaliseren. --- Klantgerichtheid. --- Mediagebruik. --- Trend --- Marketingstrategie --- Financiewezen --- Klant

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Good presentation skills are key to a successful career in academia. This book is the first guide to giving presentations at international conferences specifically written for researchers of all disciplines whose first language is not English. With easy-to-follow rules and tips, and with examples taken from real presentations, you will learn how to: avoid errors in English by using short easy-to-say sentences improve your English pronunciation and intonation gain confidence, and overcome nerves and embarrassment plan, prepare and practice a well-organized, interesting presentation highlight the essential points you want your audience to remember deal with questions from the audience decide what to say at each stage of the presentation use standard phrases attract and retain audience attention Other books in the series: English for Writing Research Papers English for Academic Correspondence and Socializing English for Research: Usage, Style, and Grammar English for Academic Research: Grammar / Vocabulary / Writing Adrian Wallwork is the author of more than 20 ELT and EAP textbooks. He has trained several thousand PhD students and academics from 35 countries to prepare and give presentations. Since 1984 he has been revising research papers, and in 2009 he set up englishforacademics.com - a proofreading and editing service specifically for researchers.

Science --- Didactics of English --- Public speaking --- English language --- Presentation graphics software --- Business presentations --- Business English --- Information scientifique. --- Anglais (langue) --- communication technology --- diffusion of information --- conferences --- Group communication --- 808.06 --- Ab1 --- 031 --- AA / International- internationaal --- 681.3*K1 --- Oral communication --- Business graphics software --- Business presentation software --- Presentation software (Presentation graphics) --- Application software --- EFL (English as a foreign language) --- English as a foreign language --- English as a second language --- English to speakers of other languages --- ESL (English to speakers of other languages) --- ESOL (English to speakers of other languages) --- TESL (English to speakers of other languages) --- Presentations, Business --- Business communication --- 681.3*K1 Computer industry: markets; standards; statistics; suppliers --- Computer industry: markets; standards; statistics; suppliers --- Verklarende, etymologische woordenboeken --- Study and teaching --- Germanic languages --- English language - Textbooks for foreign speakers --- English language - Business English