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659.1 --- 659.1 Publicity. Advertising --- Publicity. Advertising --- Advertising media planning --- Advertising media, Choice of --- Advertising media selection --- Media planning in advertising --- mediaplanning

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Lexicology. Semantics --- Italian language --- Advertising. Public relations --- Advertising --- -Advertising --- -Slogans --- Battle-cries --- Mottoes --- Terms and phrases --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- History --- Slogans

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This is a comprehensive textbook covering all areas of integrated marketing communications and combining rigorous empirical research with a wider perspective on the social and cultural aspects of advertising. Percy, Rossiter, and Elliott deal with advertising from a strategic rather than simply a descriptive standpoint, starting out with a broad look at what advertising is meant to do and then going on to provide the reader with an understanding of what it takes to develop effective advertising and promotion. The book contains numerous examples of successful advertising images alongside accompanying commentary to illustrate just what goes into making an effective advert. There are also a number of extended advertising case histories which are used to illustrate the application of the various theories discussed, and each chapter concludes with a number of empirical exercises and a range of discussion and essay questions.

Sales promotion --- Advertising --- Strategic planning --- Communication in marketing --- Commerce --- Business & Economics --- Marketing & Sales --- Marketing --- Goal setting (Strategic planning) --- Planning, Strategic --- Strategic intent (Strategic planning) --- Strategic management --- Planning --- Business planning --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Selling --- Management --- Marketingcommunicatie --- Reclame --- Advertising. Public relations --- #SBIB:023.AANKOOP --- #SBIB:309H2810 --- 658.81.5 --- 659.1 --- 659.1 Publicity. Advertising --- Publicity. Advertising --- Advertising management --- Organisatorische aspecten van het reclamewezen --- Reclame. Advertising. Merchandising --- Advertising - Management --- Strategic planning. --- Sales promotion. --- Communication in marketing. --- Management.

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A strong visual identity makes an immediate and lasting impression, a vital step in creating relationships with consumers. A designer must understand the brand inside and out, and create a visual signifier that represents the company on multiple levels. Telling a brand's story through good graphics is one of the most direct and effective ways to introduce a brand to its market. The cafes, restaurants, media companies and organizations in this book have all chosen striking ways to tell their stories. With more than 100 designs by 80 designers and agencies, along with insights into the businesses being represented and the connection between product and presentation, Fully visualized is the ultimate inspiration guide for designers and business owners looking to turn heads and set themselves apart from the crowd.

Design tekenen --- Tekenen --- Illustraties --- Logo's --- Typografie --- design --- Logos (Symbols) --- Commercial art --- Graphic arts --- Branding (Marketing) --- Brand name products --- Marketing --- Advertising --- Art, Graphic --- Arts, Graphic --- Graphic design (Graphic arts) --- Graphics --- Art --- Visual communication --- Advertising, Art in --- Advertising, Pictorial --- Advertising art --- Art, Commercial --- Art in advertising --- Commercial design --- Art and industry --- Posters --- Motion picture billboards --- Design --- Logo's

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Wie de consument vandaag misleidt, wordt genadeloos afgestraft. De wereld is open en transparant. Daarom kunnen bedrijven niet achterblijven in hun communicatie. Goede, efficiënte reclame probeert de waarheid van een merk naar buiten te brengen en probeert de mensen waarvoor de communicatie bedoeld is, er maximaal bij te betrekken. De nieuwe communicatiemiddelen met internet en sociale media voorop geven de macht aan de consument. Een unieke blik achter de schermen van bekende reclamecampagnes. Bron : http://www.boekenbank.be

Reclame. --- Advertising. Public relations --- reclameboodschappen --- sociale media --- reclamecampagnes --- Reclame --- Advertising --- Belgium --- Marketing --- Communication in marketing --- 659.1 --- 369.4 --- Saatchi --- communicatie --- 659.1 Publicity. Advertising --- Publicity. Advertising --- bedrijfseconomie, reclame, algemeen --- Publiciteit, reclame, adverteren --- Reclamecampagnes --- Sociale communicatie --- Internet --- Sociale marketing --- Reclamecommunicatie --- Reclamecampagne