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Online marketeer, docent, bestsellerauteur, ondernemer, columnist en spreker Patrick Petersen studeerde in 1997 af op de ‘Integratie van internet binnen de marketing- en communicatiemix van grote organisaties in Nederland'. Deze scriptie resulteerde in een groot aantal eigen marketingmodellen en uitgesproken visie hoe online marketing succesvol in te zetten. Petersen is op Twitter bekend als @Onlinemarketeer. De gedreven internetondernemer - zie onder andere Educator. nl, AtMost.nl en AtMost.TV - (heeft ge)werkt voor organisaties zoals T-Mobile, DELTA, EY, Heineken Music Hall, De Hypotheekshop, Heijmans, Trendhopper, Bouwfonds, Hästens, SNS Reaal, TU Delft, IKEA Nederland, de Roterogroep en Rijkswaterstaat. Het praktische Handboek Online Marketing 4.0 (HOM4) is een management- en studieboek dat vooruitstrevende theorie en marketingmodellen mixt met harde quickwins. Het uitgebreide boek staat vol quickwins, cijfers, strategische modellen, wetenschappelijke onderzoeken, tips, cases en exclusieve interviews met experts als Henk de Hooge, Stephan Fellinger, Jan Dijkgraaf, Richard Lamb, Hans Molenaar en Egbert Jan van Bel. In het HOM4 wordt er onder andere aandacht besteed aan moderne strategische marketingmodellen, het scoren met de juiste online marketingmix, usability en optimalisatie, contentstrategie, webvertising, e-mailmarketing, mobile marketing plus social media en engagementmarketing. De hoofdstukken over zoekmachinemarketing helpen je een aantoonbaar betere ranking te geven. De praktische marketingmodellen worden omgezet tot een strategisch online marketingplan. Het HOM4 leunt zwaar op de actuele maar vooral ook de toekomstige praktijk. De duizenden digitale aanvullingen - zoals interviews, cases, infographics, presentaties en video's - benadrukken de toon van het boek: leer de wereld van online marketing 4.0 kennen, leer van de experts!

Marketing. --- Applied marketing --- e-mail --- marketing --- marketingbeleid --- webmarketing --- Computer architecture. Operating systems --- e-business --- Online marketing --- Internetondernemingen --- 658.8: 004.738.5 --- online marketing --- digitale marketing --- PXL-Music 2015 --- Marketing --- Cybermarketing --- Sociale communicatie --- Marketingmix --- Internet --- Marketingstrategieën --- Mobilofonie --- M-commerce --- Marketingstrategie --- Financiewezen --- Onlinemarketing

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This textbook on linear algebra includes the key topics of the subject that most advanced undergraduates need to learn before entering graduate school. All the usual topics, such as complex vector spaces, complex inner products, the Spectral theorem for normal operators, dual spaces, the minimal polynomial, the Jordan canonical form, and the rational canonical form, are covered, along with a chapter on determinants at the end of the book. In addition, there is material throughout the text on linear differential equations and how it integrates with all of the important concepts in linear algebra.   This book has several distinguishing features that set it apart from other linear algebra texts.  For example: Gaussian elimination is used as the key tool in getting at eigenvalues; it takes an essentially determinant-free approach to linear algebra; and systems of linear differential equations are used as frequent motivation for the reader.  Another motivating aspect of the book is the excellent and engaging exercises that abound in this text. This textbook is written for an upper-division undergraduate course on Linear Algebra. The prerequisites for this book are a familiarity with basic matrix algebra and elementary calculus, although any student who is willing to think abstractly should not have too much difficulty in understanding this text.

Algebra --- algebra --- lineaire algebra --- Matrix theory. --- Algebra. --- Linear and Multilinear Algebras, Matrix Theory. --- Mathematics --- Mathematical analysis

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Overal om ons heen wemelt het van de paddenstoelen en schimmels. Niet alleen in bos en veld, maar ook in onze huizen, op ons lichaam en in ons eten - en dan meestal in een vorm die je niet ziet, bijvoorbeeld schimmeldraden of microscopisch kleine sporen. Ze leven verborgen en mysterieuze levens, intiem vervlochten met die van andere levende wezens.

Plant ecology. Plant sociology --- Myxomycetes. Myxothallophytes. Mycetozoans --- Paddenstoelen --- Schimmels --- 582.2/.3 --- Sierzwammen (champignon (sier)) --- Cryptogams. Flowerless plants. Spore plants --- FUN Fungi & Lichenes --- Fungi --- illustration atlas --- coloured photographs --- mycologie --- sporenelementen (lt) --- 582.2/.3 Cryptogams. Flowerless plants. Spore plants --- PXL-Tech 2017 --- paddestoelen --- schimmels --- zwammen

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Intended for a one year course, this volume serves as a single source, introducing students to the important techniques and theorems, while also containing enough background on advanced topics to appeal to those students wishing to specialize in Riemannian geometry. This is one of the few works to combine both the geometric parts of Riemannian geometry and the analytic aspects of the theory, while also presenting the most up-to-date research. This book will appeal to readers with a knowledge of standard manifold theory, including such topics as tensors and Stokes theorem. Various exercises are scattered throughout the text, helping motivate readers to deepen their understanding of the subject. Important additions to this new edition include: * A completely new coordinate free formula that is easily remembered, and is, in fact, the Koszul formula in disguise; * An increased number of coordinate calculations of connection and curvature; * General fomulas for curvature on Lie Groups and submersions; * Variational calculus has been integrated into the text, which allows for an early treatment of the Sphere theorem using a forgottten proof by Berger; * Several recent results about manifolds with positive curvature. From reviews of the first edition: "The book can be highly recommended to all mathematicians who want to get a more profound idea about the most interesting achievements in Riemannian geometry. It is one of the few comprehensive sources of this type." - Bernd Wegner, Zentralblatt

Differential geometry. Global analysis --- differentiaal geometrie

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The use of drug substances derived from plants, fungi, bacteria, and marine organisms has a long tradition in medicine. Together with their derivatives, and synthetic compounds deduced from natural product precursors, they represent a major part of today's pharmaceutical market. Within the fast developing discipline of molecular biology, natural products also play an important role as tool compounds in pathway screening and validation of target identification concepts. They provide innovative opportunities in drug discovery, leading to a detailed understanding of biological pathways and revealing the functions of involved enzymes or receptors. This book highlights new trends and aspects in natural products research. It discusses the biodiversity-driven approaches which are now of eminent importance in natural products research, addressing the question why natural products display such a complex chemical information, what makes them often unique and what their characteristics are. Practical questions such as supply of natural substances and production optimization strategies are also covered.

General biochemistry --- Pharmacology. Therapy --- farmacologie --- biochemie --- toxicologie