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The ?fth edition of the European Conference on Interactive Television (- roITV) was organized by CWI (Centrum Voor Wiskunde en Informatica), A- terdam. Previously, EuroITV was organized by Athens University of Economics and Business (2006), Aalborg University (2005), and Brighton University (2004 and 2003). EuroITV07 was held in cooperation with the Association for C- puting Machinery (ACM) and co-sponsored by the International Federation for Information Processing (IFIP). Theaimoftheconferenceistobringtogether researchers from di?erent - gions and diverse disciplines. This volume includes contributions from Europe, America, Asia, and Oceania, with researchers representing disciplines such as media studies, audiovisual design, multimedia, human - computer interaction, and management. This way, the conference tries to develop a common fra- work for this multi-disciplinary (usability, multimedia, narrative) and new ?eld, interactive television. Because of the multi-disciplinary nature of the ?eld, the conferencewasheldincooperationwiththeACMSpecialInterestGrouponM- timedia (ACM SIGMM), ACM Special Interest Group on Computer - Human Interaction (ACM SIGCHI), and ACM Special Interest Group on Hypertext, Hypermedia and Web (ACM SIGWEB). Interactive television is a new ?eld born from the digitalization of the tra- mission medium. This ?eld is still in its infancy and, we hope, the EuroITV c- ferenceserieswillpromotethe ?eldandhelpsto identify the scienti?cchallenges, while presenting the current innovations from both industry and academia. This volume is divided into ?ve sections: SocialTVSystems,UserStudies,The- ture of TV, Social TV Evaluation, Personalization, and Mobile TV. The reader will ?nd relevant and current research that deals with: - Applications and systems: infrastructure and applications that provide an enhanced experience to television viewers.

Human sciences (algemeen) --- Information systems --- Artificial intelligence. Robotics. Simulation. Graphics --- Computer. Automation --- ICT (informatie- en communicatietechnieken) --- TV (televisie) --- grafische vormgeving --- informatica --- multimedia --- sociale wetenschappen --- informatiesystemen