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Advertising. Public relations --- reclameboodschappen --- Advertising --- Publicité --- Social aspects --- Aspect social --- -Advertising --- -#SBIB:309H2800 --- 659 --- 659.1 --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- -Reclame: algemene werken --- Publicity. Advertising --- 659.1 Publicity. Advertising --- Publicité --- #SBIB:309H2800 --- Society and advertising --- Reclame: algemene werken --- Advertising - Social aspects --- Advertising - Social aspects - France

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Advertising. Public relations --- Belgium --- Economische geschiedenis --- Histoire économique --- Publicité --- Reclame --- Advertising --- History --- Histoire --- 659.1 <493> --- 316.774.16 --- 949.3 --- Publicity. Advertising--België --- Massamedia: maatschappelijk, politiek, ideologisch, ethisch, juridisch, socio-cultureel--(communicatiesociologie) --- Geschiedenis van België --- 949.3 Geschiedenis van België --- 316.774.16 Massamedia: maatschappelijk, politiek, ideologisch, ethisch, juridisch, socio-cultureel--(communicatiesociologie) --- 659.1 <493> Publicity. Advertising--België --- Publicité --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- Advertising - Belgium - History

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#KVHA:Communicatie Frans --- #KVHA:Publiciteit Frans --- 659.1 --- Advertising --- -Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- 659.1 Publicity. Advertising --- Publicity. Advertising --- -659.1 Publicity. Advertising --- Ads --- Plans médias --- Publicité directe --- Publicite --- Agences de publicite --- Marketing strategique --- -659 --- #KVHA:Communicatie; Frans --- #KVHA:Publiciteit; Frans --- 659 --- Publicité --- Agences de publicité --- Communication en marketing --- Philosophie --- Publicité - France --- Publicité - Philosophie --- Advertising - France --- Publicite - France --- Agences de publicite - France --- Communication en marketing - France --- Marketing strategique - France

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Rapid developments in information technology and media have resulted in increasingly diverse strategies for information retrieval by readers and users. The duty to cope with this phenomenon and to master the situation forms one of the biggest challenges facing libraries. In order to strengthen the awareness of the potential of tools for management and strategic planning, a two-day meeting was held under the auspices of IFLA's Management & Marketing Section in Bergen, Norway in August 2005. Managers of different types of libraries, researchers and educators from five continents shared their exp

Library research --- Library management --- Library administration --- Libraries --- Library finance --- Bibliothèques --- Evaluation --- Marketing --- Administration --- Finances --- Public relations --- Advertising --- Information services --- libraries --- management. --- management --- information services --- Public services --- Statistical methods --- case studies --- France --- Great Britain --- USA --- Spain --- Canada --- Estonia --- Norway --- Russian Federation --- Australia --- Tunisia --- Greece --- Portugal --- Documentation and information --- Library planning --- Strategic planning --- Library statistics --- Library science --- Statistics --- Books --- Planning --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Publicity --- Sales promotion --- Selling --- Documentation --- Public institutions --- Librarians --- Industries --- PR (Public relations) --- Mass media and business --- 025.12 --- BPB0608 --- -Libraries --- -025 --- 025.12 Bibliotheekbeheer: statistieken, rapporten; prestatiemeting --- Bibliotheekbeheer: statistieken, rapporten; prestatiemeting --- Management --- Research --- Organization --- Libraries - Marketing --- Public relations - Information services --- Public relations - Libraries --- Advertising - Information services --- -Research --- Bibliothèques --- Services aux utilisateurs --- Congrès