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Generation Y (13-29 year olds) are the most marketing savvy and advertising critical generation ever. Three times the size of the previous Generation X, they have a much bigger impact on society and business. But what drives them and how do you develop the right brand strategies to reach this critical generation? How Cool Brands Stay Hot reveals what drives Generation Y and how you can reach them. Based on important new research, it provides insights into the consumer psychology and behaviour of 'the Millennials'. It will help you to re-connect with the new generation of consumers by understanding their likes and dislikes, and how you can make your advertising, marketing and branding relevant to them. Full of statistics and case studies including Nokia, Nivea, PlayStation, Coca Cola, Volkswagen, Smirnoff, Red Bull, H&M, and Levi's, How Cool Brands Stay Hot provides you with creative ideas on how to position, develop and promote your brands to the new consumer generation. Bron : http://www.bol.com

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De zorg voor personen met ernstige en langdurige psychische problemen is gekenmerkt door een toenemende vermaatschappelijking. Deze personen worden minder frequent en minder langdurig opgenomen in psychiatrische ziekenhuizen en het streefdoel is hen te ondersteunen in hun sociale rollen als gezinslid, burger, collega, enz. Dit betekent ook dat men probeert om in de samenleving ruimte te cre?ren om kwetsbare mensen een plek te geven in natuurlijke woon-, arbeids-, educatie- en vrijetijdsomgevingen. Dit laatste vereist echter grote transformaties in de zorg en in de samenleving. Het onderzoeksinstituut Lucas bestudeerde deze tendensen in de verschillende deelaspecten van het proces van vermaatschappelijking. Deze publicatie biedt een overzicht daarvan en leidt naar conclusies, aanbevelingen en voorstellen over langdurige zorg in de samenleving. Het boek is bedoeld als basisinstrument voor hulpverleners en zij die ertoe opgeleid worden. Ook beleidsmensen en onderzoekers zullen in deze publicatie nuttig materiaal en verwijzingen vinden. 1. Inleiding. 2. Metamorfoses van de GGZ. 3. De doelgroep van cliënten met ernstige en langdurige psychische problemen. 4. Werkzame ingrediënten van zorg en zorgprogramma's. 5. Visies van betrokkenengroepen op de vermaatschappelijking van de GGZ. 6. De mantelzorgers. 7. Lotgenotencontact. 8. Stigma en discriminatie. 9. Aanbevelingen voor het beleid. 10. Referenties

364.4 --- 616.89 --- Social Work, Psychiatric. --- Community Mental Health Services --- Health Services Needs and Demand --- Mental Disorders --- Mental Health. --- #SBIB:316.334.3M50 --- #SBIB:316.8H11 --- #SBIB:316.8H22 --- Academic collection --- 672 Gezondheidszorg. Behandeling --- geestelijke gezondheid --- #KVHB:Geestelijke gezondheidszorg --- #KVHB:Psychiatrie --- 606.8 --- 614.1 --- geestelijke gezondheidszorg --- gezondheidszorg --- psychiatrie --- psychiatrische problemen --- rehabilitatie --- schizofrenie --- vermaatschappelijking --- 361 ) Geestelijke gezondheidszorg --- sociale integratie --- zorgverlening --- S20110195.jpg --- hulpverleningsproces --- integratie --- psychiatrische patiënten --- thuiszorg --- Mental Hygiene --- Health, Mental --- Hygiene, Mental --- Orthopsychiatry --- Psychiatric Social Service --- Psychiatric Social Work --- Social Service, Psychiatric --- Psychiatric Social Services --- Psychiatric Social Works --- Service, Psychiatric Social --- Services, Psychiatric Social --- Social Services, Psychiatric --- Social Works, Psychiatric --- Work, Psychiatric Social --- Works, Psychiatric Social --- 364.4 Hulpverlening. Bijstand --- Hulpverlening. Bijstand --- Health Services Needs --- Needs --- Needs and Demand, Health Services --- Target Population --- Health Services Need --- Need, Health Services --- Needs, Health Services --- Population, Target --- Populations, Target --- Target Populations --- Health Care Sector --- Assertive Community Treatment --- Health Services, Community Mental --- Services, Community Mental Health --- Services, Mental Health Community --- Mental Health Services, Community --- Community Treatment, Assertive --- Treatment, Assertive Community --- Psychiatry. Pathological psychiatry. Psychopathology. Phrenopathies. Psychoses. Mental abnormality. Morbid mental states. Behavioural and emotional disturbances --- epidemiology --- Organisatie van de gezondheidszorg: algemeen, beleid --- Welzijns- en sociale problemen: gehandicapten (fysiek, mentaal) --- Welzijnsorganisatie: sociale dienstverlening voor specifieke groepen --- Psychiatrische centra --- Geestelijke gezondheidszorg --- 615 --- 361.2 --- 301.17 --- 616.5 --- 362.1 --- Psychische stoornissen. --- Rehabilitatie --- België. --- Psychiatrische patiënten. --- psychopathologie --- Psychiatry --- cliënt-hulpverlener relatie --- mantelzorg --- Geestelijke gezondheidszorg ; België --- Social Work, Psychiatric --- Mental Health --- Psychosociale problemen --- Zorgverlening --- GGZ (geestelijke gezondheidszorg) --- #gsdbP --- Psychosociaal probleem --- Hygiene. Public health. Protection --- Belgium --- Psychisch probleem