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This toolkit provides you with everything you need to successfully market any library.As libraries continue to fight for their survival amid growing expectations, competition from online sources and wavering public perceptions, effective marketing is increasingly becoming a critical tool to ensure the continued support of users, stakeholders and society as a whole. This unique practical guide offers expert coverage of every element of library marketing and branding for all sectors including archives and academic, public and special libraries, providing innovative and easy-to-implement techniques and ideas. The key topics covered in the text are:-Seven key concepts for marketing libraries-Strategic marketing-The library brand-Marketing and the library building-An introduction to marketing online-Marketing with social media-Marketing with new technologies-Marketing and people-Internal marketing-Library advocacy as marketing-Marketing Special Collections and archiveThe book is supplemented by a companion website and is essential reading for anyone involved in promoting their library or information service, whether at an academic, public or special library or in archives or records management. It's also a useful guide for LIS students internationally who need to understand the practice of library marketing.Bron : http://www.facetpublishing.co.uk

Libraries --- -Libraries --- -025.5 --- BPB1805 --- Bibliothèque --- Système documentaire --- Documentation --- Public institutions --- Librarians --- Marketing --- Public relations --- Bibliotheek --- Documentatiesysteem --- Marketing. --- Library automation --- Library management --- Mass communications --- Bibliotheken --- Branding --- Sociale media --- Sociale communicatie --- Branding (Marketing) --- Advertising --- Brand name products --- E-books --- dokumentációs rendszer --- informacijska služba --- документациски систем --- information service --- informacinė paslauga --- документациони систем --- sistem de documentare --- σύστημα τεκμηρίωσης --- documentatiesysteem --- sistema documental --- shërbim informimi --- servizz ta’ informazzjoni --- документационна система --- system dokumentacyjny --- dokumentačný systém --- informační služba --- dokumentacijski sistem --- dokumentationssystem --- sistema documentario --- informācijas pakalpojumi --- infoteenindus --- tiedonhallintajärjestelmä --- Informationsdienstleistung --- documentary system --- dokumenteerimissüsteem --- sistem dokumentacioni --- informācijas dienests --- informacijski servis --- informační servis --- serviciu de informare --- dokumentinė sistema --- dokumentu sistēma --- informacijska usluga --- информативно-документациски систем --- Dokumentationssystem --- kirjasto --- könyvtár --- bibliotēka --- librerija --- biblioteka --- βιβλιοθήκη --- Bibliothek --- raamatukogu --- library --- bibliotheek --- knižnica --- knihovna --- bibliotekë --- bibliotek --- bibliotecă --- knjižnica --- библиотека --- biblioteca --- studovna --- Bücherei --- hemeroteca --- čítárna --- читална --- Libraries. --- Public relations. --- Digitalisering --- Financiewezen --- seirbhís faisnéise --- leabharlann --- Système documentaire --- Bibliothèque --- -Marketing