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Omdat zelfs het werk van de creatiefste geesten niet altijd wordt opgepikt door het grote publiek: 10 manieren om je creativiteit met de wereld te delen en het maximum uit je ideeën te halen.1. Je hoeft geen genie te zijn2. Denk in processen, niet in producten3. Deel elke dag iets kleins4. Open je curiositeitenkabinet5. Vertel goede verhalen6. Draag je kennis over7. Word geen menselijke spam8. Leer incasseren9. Je ziel in de uitverkoop10. Houd volBron : http://ww.lannoo.be
zelfbeeld --- Industrial psychology --- organisatiepsychologie --- storytelling --- zelfontplooiing --- creativiteit --- Affaires [Réseaux d' ] --- Business networking --- Business networks --- Career development --- Carrière [Plan de ] --- Carrière--Planning --- Carrièreplanning --- Entreprises [Réseaux d' ] --- Entreprises en réseaux --- Entreprises étendues --- Networking [Business ] --- Networks [Business ] --- Plan de carrière --- Réseaux d'affaires --- Réseaux d'entreprises --- Réseaux interentreprises --- Réussite professionnelle --- Succes in zaken --- Success in business --- Succès dans les affaires --- Succès en affaires --- Succès professionnel --- Zaaknetwerken --- Zakendoen [Succes in ] --- Créativité Creativiteit --- 415.4 --- algemene psychologie, hogere geestelijke functies (oa. leren, kennen, denken, begaafdheid, fantasie, geheugen, leerpsychologie) --- Creativiteit --- Reclame --- Marketing --- Creativiteit. --- Marketing. --- Musiceren --- Financiewezen
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Iedereen heeft een mening over Twitteren! Dé nieuwe vorm om met vrienden te communiceren. Maar heeft het ook voor interne communicatie mogelijkheden? De auteur, specialist interne communicatie, denkt in zijn vierde boek van wel: hier komen allerlei social media aan de orde die mogelijkheden bieden voor kennis uitwisseling en communicatie binnen organisaties, zoals social networks als Hyves en Facebook en de kennisplatforms zoals Wiki's. Hierbij komen verschillende voorbeelden voorbij, van Madonna tot Maxime Verhagen, van Google tot Achmea.De lezer krijgt ook zicht op de mogelijkheden die social media bieden voor een nieuwe stijl van communiceren: transparant, simpel, snel, participatief, direct, altijd bereikbaar zijn, niet hiërarchisch en overal. De social media passen bij de medewerker 2.0 en bij het zogenaamde 'nieuwe werken'. Ook de veranderende rol van de afdeling communicatie wordt behandeld, van controleur in luisteraar. Zal het persoonlijke vormen van communicatie vervangen? Nooit! Maar communicatiemensen zullen deze vormen moeten kennen en, na het lezen van dit boek, kent u ze ook
316.772.5 --- communicatie --- sociale media --- sociale netwerken --- twitter --- wiki's --- Social learning talenten zelfontwikkeling zelfontplooiing creativiteit duurzaam gedrag networking --- Communicatie naar computerisering "Mens-machine communicatie" --- Interne communicatie --- Ondernemingen --- Twitteren --- Interne communicatie. --- sociale media. --- Sociale media. --- #SBIB:309H251 --- Interne communicatie en organisatie --- Onderneming --- Overheidsbeleid
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Social policy --- Computer architecture. Operating systems --- Mass communications --- departement PHL Music 10 --- Sociology of culture --- weblogs --- sociale media --- communicatiemedia --- internet --- Internet marketing --- Social media --- Social networking --- Electronic commerce --- Electronic commerce. --- Internet marketing. --- Social media. --- Social networks. --- Communicatiemiddelen --- Nieuwe media --- Internet --- Sociale communicatie --- Cybermarketing --- Communicatiesociologie --- Netwerkvorming --- Blogging --- Communicatiemiddel --- Netwerk (relationeel) --- Blog --- Onlinemarketing --- Social networks
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Foreword: Networking: old wine in new bags? FANQ (Frequently Asked Networking Questions) Chapter 1: The foundation of your network Chapter 2: Insights in networking Chapter 3: Networking attitude in practice Chapter 4: Your networking profile Chapter 5: Networking on events Chapter 6: Online networking and tools Chapter 7: Follow up and stay in touch with your network Afterword Exercises Your own networking plan
Sociale netwerken. --- Sociale vaardigheden. --- taalgebruik --- gedrag (mensen) --- mondelinge communicatie --- sociale netwerken --- zakentaal --- non-verbale communicatie --- Mass communications --- Netwerkmarketing --- Marketing --- Netwerken (werkwoord) --- Sociale vaardigheden --- coachen, learning, netwerken, samenwerken, succes, zelfontwikkeling --- Netwerken --- welzijnswerk, methoden --- communicatie in organisaties --- networking --- sponsoring --- 695 Communicatie --- Réseaux Netwerken --- Relations publiques Public relations --- 65.01 --- Organisatieleer --- Organisaties : netwerken --- Sociale netwerken --- 361.1 --- 65.012 --- Management --- Netwerkvorming --- Carrièremanagement --- Managementvaardigheden --- Relaties --- 005.57 --- Netwerk (ict) --- Netwerk (relationeel) --- Relatie --- netwerken --- evenementen marketing
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Internet industry --- Online social networks --- Social media. --- History. --- Facebook (Firm). --- massamedia --- Economic order --- internet --- interactieve media --- sociale media --- Mass communications --- Internet --- Réseautage personnel (Informatique) --- Industrie --- Histoire --- Facebook (Firm) --- Electronic social networks --- Social networking Web sites --- Virtual communities --- Social media --- Social networks --- Sociotechnical systems --- Web sites --- Facebook(tm) --- Facebook trademark --- Facebook, Inc. --- Sociale communicatie --- Websites --- Communicatie --- Merkbeleid --- Communicatiemiddelen --- Website --- Communicatiemiddel --- Communities, Online (Online social networks) --- Communities, Virtual (Online social networks) --- Online communities (Online social networks) --- History
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Is your company empowered for success ? You know it's happening within your organization. Your people, armed with cheap, accessible technology, are connecting with customers and building innovative new solutions. But who are these creative problem-solvers ? How can you be one? And just as important how can you lead them ? We call them heroes: highly empowered and resourceful operatives. Your company needs them because in the age of Twitter, iPhones, Facebook, YouTube, and an ever-evolving torrent of Web information, your customers now step up to the counter armed with more data and access than ever before, and in many cases, your company is overmatched. In Empowered, Forrester's Josh Bernoff coauthor of the pioneering book Groundswell and Ted Schadler explain how to transform your company by unleashing the mighty force of these heroes. Like John Bernier and Ben Hedrington at Best Buy, who built an army of 2,500 tweeting employees to reach out to customers online. Or Ross Inglis, who tapped into Internet computing resources to open an entirely new customer channel for Thomson Reuters. Or John Stadick, who equipped 600 sales staff with iPhones and boosted profits at his construction rental company. The truth is, one in three of your information workers already use easily accessible technologies that your company does not sanction. Empowered gives you a prescription for embracing this covert innovation. At the heart of a HERO-powered business is a new pact between these critical employees, company managers, and the IT department: heroes build new solutions to meet customer needs, management sets clear rules while encouraging more experimentation, and IT expands its role to both support and secure these business solutions. Bron : http://www.bol.com
Business enterprises --- Customer services --- Online social networks --- Technological innovations --- Technological innovations. --- Economic aspects. --- Management. --- Marketing. --- 65.012.4 --- 659.02 --- Customer service --- Service, Customer --- Service (in industry) --- Services, Customer --- Technical service --- Customer relations --- 65.012.4 Management. Directorate. Technique and methods of management --- Management. Directorate. Technique and methods of management --- 659.02 Publicity. Information work. Public relations--?.02 --- Publicity. Information work. Public relations--?.02 --- Electronic social networks --- Social networking Web sites --- Social media --- Social networks --- Sociotechnical systems --- Web sites --- Economic aspects --- Management --- Virtual communities --- Marketing --- Cybermarketing --- Sociale communicatie --- Technologiemanagement --- Klantenbinding --- Netwerkmarketing --- Financiewezen --- Onlinemarketing --- Communities, Online (Online social networks) --- Communities, Virtual (Online social networks) --- Online communities (Online social networks)
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How to Improve the Return on Your Social Marketing Investment more than adequately covers this increasingly important topic, as social media begins to take its rightful place on the center stage of not just marketing but a number of business disciplines. ROI of Social Media is an excellent analysis of the current landscape. I cannot recall any book that singularly tackles ROI at this level, most media books simply give a passing reference or chapter on ROI, this is the first comprehensive study . (Larry Weber, Founder and chairman of W2 Group, Formerly of Weber Shandwick). We know that for 2011 and the foreseeable future, ROI is one of the top priorities for the social media strategist at many companies, ROI of Social Media is the right book at the right time as social media strategist are needing to work the various department within the enterprise and show that the investments in social tactics and tools are a good investment. The 15 case studies contained in this book will help the social media strategist understand how global brands are successfully using social marketing to connect to their audience . (Jeremiah Owyang, Partner, Altimeter Group). The ROI of Social Media is a must-read for any business looking to get the most out of their investments in social marketing. It sets the stage for marketers to interact with influencers, individuals and consumers and explains the relationships between them. This book breaks down into simple terms both dollars and sense for social marketers to live by. Fundamentals, strategies and tactics ...this book has it all. The ROI of Social Media will be the dog-eared book that sits on the corner of your desk used to prove many a point . (John Lovett, Senior Partner & Principal Consultant, Web Analytics Demystified). Analytics are the core to a consistently successful marketing program. This book offers the metrics to manage social marketing programs, to measure their success, to diagnose underperforming elements, and to deliver extraordinary results. Kudos to this team of marketers in putting this essential book together . (Professor JC Larreche, InSEAD, Author of The Momentum Effect ).Bron : http://www.bol.com
Internet marketing. --- Social media --- Online social networks --- Social marketing. --- Marketing. --- Economic aspects. --- Cause related marketing --- Marketing, Social --- Social cause marketing --- Marketing --- Electronic social networks --- Social networking Web sites --- Social networks --- Sociotechnical systems --- Web sites --- User-generated media --- Communication --- User-generated content --- Online marketing --- Web marketing --- World Wide Web marketing --- Electronic commerce --- Virtual communities --- Sociale communicatie --- Internet --- Sociale marketing --- Marketingmix --- Internet marketing --- Social marketing --- Economic aspects --- E-books --- Réseaux sociaux --- Communities, Online (Online social networks) --- Communities, Virtual (Online social networks) --- Online communities (Online social networks) --- Cyber-marketing
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Netwerkeconomie
Economics --- World Wide web --- Social networks --- System theory --- Science --- Computer networks --- Philosophy --- World Wide Web --- System theory. --- Geografie --- Philosophy. --- Economische geografie --- Transport. --- Statistical physics --- #SBIB:309H103 --- 168.5 --- 316.47 --- Systems, Theory of --- Systems science --- 168.5 Multidisciplinair karakter der wetenschappen --- 168.5 Systeem der wetenschappen. Systematische ordening der wetenschappen --- Multidisciplinair karakter der wetenschappen --- Systeem der wetenschappen. Systematische ordening der wetenschappen --- 316.47 Sociale relaties --(sociologie) --- Sociale relaties --(sociologie) --- W3 (World Wide Web) --- Web (World Wide Web) --- World Wide Web (Information retrieval system) --- WWW (World Wide Web) --- Hypertext systems --- Multimedia systems --- Internet --- Networking, Social --- Networks, Social --- Social networking --- Social support systems --- Support systems, Social --- Interpersonal relations --- Cliques (Sociology) --- Microblogs --- Normal science --- Philosophy of science --- Communication systems, Computer --- Computer communication systems --- Data networks, Computer --- ECNs (Electronic communication networks) --- Electronic communication networks --- Networks, Computer --- Teleprocessing networks --- Data transmission systems --- Digital communications --- Electronic systems --- Information networks --- Telecommunication --- Cyberinfrastructure --- Electronic data processing --- Network computers --- Mediatechnologie / ICT / digitale media: sociale en culturele aspecten --- Distributed processing --- Marketing --- Netwerken --- Netwerkmarketing --- Organisatieleer --- Sociologie --- Netwerk (ict) --- Financiewezen --- Erfelijkheidsleer --- Stadssamenleving --- Verpleegkunde --- Netwerk (relationeel) --- Science - Philosophy --- Computer networks - Miscellanea --- Social networks - Miscellanea --- Economics - Miscellanea --- World Wide Web - Miscellanea
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De voorbije jaren is het internet geëvolueerd van een statisch naar een sociaal platform. Deze evolutie heeft een impact op de manier waarop consumenten communiceren en aankoopbeslissingen nemen. Jammer genoeg zijn de meeste adverteerders blijven stilstaan. Adverteren op de traditionele manier werkt niet langer. Er is nood aan verandering in de dagelijkse manier van werken van elke adverteerder. De kloof tussen de hedendaagse consument en de traditionele adverteerder stijgt dag na dag. Dit tijdperk is niet het einde van de advertentiemarkt, maar is het einde van de adverteerder! Dit boek biedt de oplossing voor deze uitdaging: een veranderingstraject van adverteerder naar Conversation Manager. De Conversation Manager heeft een frisse visie op hoe merken succesvol opereren in samenwerking met de hedendaagse consument. Converseren met consumenten staat daarbij centraal. Luisteren naar en converseren met consumenten is een noodzakelijk talent om u om te scholen tot een Conversation Manager. Het boek beschrijft aan de hand van sprekende voorbeelden en duidelijke concepten hoe een adverteerder zich kan omscholen tot een Conversation Manager. Het blijft niet bij een theoretisch denkkader. Het boek biedt eveneens praktische tools om uw veranderingsproces binnen de 48 uur te starten. U vindt hier concrete tips om de bedrijfsstrategie aan te passen in de richting van Conversation Management met tal van handige onlinetools die u helpen in uw nieuwe job : de Conversation Manager.
Marketing --- Marketing en internet. --- Strategieën. --- Advertising. Public relations --- Consumer behavior --- adverteren --- consumentenmarketing --- consumentengedrag --- reclame --- e-business --- Mass communications --- marketing --- marketingplan --- online marketing --- 380.53 --- 650 --- 659 --- AA / International- internationaal --- Consumentengedrag --- Reclame --- Change strategie beleid cultuur verandering success gedrag communiceren social networking --- 369.4 --- 659.1 --- conversation management --- marketingstrategie --- Reclame - Public relations. --- Publicité - Relations publiques. --- Advertising. Public relations. --- 659 Reclame - Public relations. --- 659 Publicité - Relations publiques. --- 659 Advertising. Public relations. --- Analyse van de markten en verkooppolitiek. Handelsvooruitzichten. Marketing. --- Theorieën en grondbeginselen. Management. --- bedrijfseconomie, reclame, algemeen --- Publiciteit, reclame, adverteren --- Management --- Business enterprises --- Computer networks --- Internet advertising --- Analyse van de markten en verkooppolitiek. Handelsvooruitzichten. Marketing --- Theorieën en grondbeginselen. Management --- Reclame - Public relations --- departement Algemeen 10 --- communicatiewijze --- 366 consumentenaangelegenheden --- 658.8 marketing --- 693 Handelsreclame --- 65 management --- 658.8 branding --- e-marketing --- marketingstrategieën --- 369.1 --- 658.811 --- 658.81.5 --- 658.811 Sales management --- Sales management --- marketing, marktonderzoek, marktanalyse --- Reclame. Advertising. Merchandising
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Online social networks --- Internet --- Information society --- Social aspects --- YouTube (Electronic resource) --- Information society. --- Social aspects. --- Mass communications --- Sociology of culture --- Internet videos --- User-generated content. --- Social media. --- Online social networks. --- Mass media --- Mass media and culture. --- Vidéos sur Internet --- Contenu créé par l'utilisateur --- Médias sociaux --- Réseautage personnel (Informatique) --- Médias --- Médias et culture --- Audiences. --- Aspect social --- Publics --- #SBIB:309H103 --- #SBIB:309H160 --- #SBIB:309H1713 --- Sociology --- Information superhighway --- Electronic social networks --- Social networking Web sites --- Social media --- Social networks --- Sociotechnical systems --- Web sites --- Mediatechnologie / ICT / digitale media: sociale en culturele aspecten --- Video: algemene werken --- Mediatechnologie: nieuwe toepassingen (abonnee-televisie, electronic mail, desk top publishing, virtuele realiteit...) --- GooTube (Electronic resource) --- YouTube Broadcast Yourself (Electronic resource) --- Virtual communities --- Media --- Websites --- Cultuurstudies --- Sociale marketing --- Sociale communicatie --- Website --- Cultuurstudie --- Communities, Online (Online social networks) --- Communities, Virtual (Online social networks) --- Online communities (Online social networks) --- Online social networks - Social aspects --- Internet - Social aspects
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