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Le marketing direct traditionnel s'est enrichi de nouveaux médias élargissant ainsi son champ d'action au marketing on line. - Comment exploiter de façon optimale les différents canaux, traditionnels et numériques, du marketing direct ? - Comment conjuguer les différents supports avec un client de plus en plus exigeant ? - Comment mesurer au mieux la performance des actions de communication ? Cette 2e édition aborde le marketing direct sous toutes ses facettes : technique, juridique, financier, commercial, etc. De la prospection à la fidélisation en passant par la reconquête du client, les auteurs rassemblent tous les éléments qui permettront aux professionnels de mettre en place une véritable stratégie et des actions de marketing direct multicanal efficaces. Les + : Liste détaillée des caractéristiques de tous les canaux. Modèles de plan fichier efficaces et rentables. Modèles économiques d'analyse de la rentabilité des campagnes. Meilleures pratiques du métier sur la base de cas concrets. Bron : http://www.dunod.com

Customer loyalty programs --- Customer relations --- Direct marketing --- Market surveys --- Fidélisation --- Relations avec la clientèle --- Marketing direct --- Etudes de marché --- Marketing --- Marketinginstrumenten --- Marketingmix --- Financiewezen --- marketing --- Marketing relationnel --- Consommateurs --- Relations avec la clientèle --- Études de marché --- France --- Fidélisation

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52 p.

mediakunde --- openbare omroep --- Audiovisual methods --- media --- marktanalyse --- Mass communications --- Mass media --- Moral and ethical aspects --- Philosophy --- Mass media criticism --- Media --- Macht --- Media-effecten --- Economie --- 690 Media, mediarecht --- BPB0906 --- Marché libre --- Média --- #KVHA:Media --- #KVHA:Journalistiek --- otvoreno tržište --- freier Devisenmarkt --- свободен валутен пазар --- treg i hapur --- suq miftuħ --- отворен пазар --- mercado libre --- mercado livre --- frit marked --- open market --- mercato libero --- volný trh --- voľný trh --- öppen marknad --- brīvais tirgus --- atviroji rinka --- prosti trg --- отворено тржиште --- vabaturg --- ελεύθερη αγορά --- vrije markt --- piață deschisă --- vapaat markkinat --- szabadpiac --- rynek walutowy wolny --- mercato parallelo --- mercato libero dei cambi --- mercato libero delle divise --- Media-effect --- margadh oscailte --- Marché libre

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Since the first edition of this book, the world's financial system went through its greatest crisis for a century. What made this crisis unique is that severe financial problems emerged simultaneously in many different countries and that its economic impact was felt throughout the world as a result of the increased interconnectedness of the global economy. Written for undergraduate and graduate students of finance, economics and business, the second edition of this successful textbook provides a fresh analysis of the world financial system in light of the recent financial crisis. Combining theory, empirical data and policy, it examines and explains financial markets, financial infrastructures, financial institutions and challenges in the domain of financial supervision and competition policy. This new edition features three completely new chapters, one on financial crises, a second on financial innovation, and, on the policy side, a third on the monetary policy of the European Central Bank. Bron : http://www.bol.com

Financial institutions --- Business & economics --- Finance. --- Europe --- Economic policy. --- Economic integration. --- Capital market --- Institutions financières --- Marché financier --- Economic policy --- Economic integration --- Politique économique --- Intégration économique --- Financiewezen --- Europa --- Overheid --- Sectorstudies --- Economie --- Economische crisis --- EU --- 332.094 --- Hb2 --- 333.0 --- 333.101 --- 333.139.2 --- 333.600 --- EEC / European Union - EU -Europese Unie - Union Européenne - UE --- Financiële economie: algemene werken en handboeken --- Banksysteem en bankstelsel --- Bankcontrole en -reglementering. Reglementering van het bankberoep --- Financiële markten. Kapitaalmarkten (algemeenheden) --- Sectorstudie --- Europese Unie --- Crisis --- Cultuur --- Marché financier

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We have all been to Web sites that welcome us by name, offering us discounts, deals, or special access to content. For the most part, it feels good to be wanted--to be valued as a customer. But if we thought about it, we might realize that we've paid for this special status by turning over personal information to a company's database. And we might wonder whether other customers get the same deals we get, or something even better. We might even feel stirrings of resentment toward customers more valued than we are. In Niche Envy, Joseph Turow examines the emergence of databases as marketing tools and the implications this may have for media, advertising, and society. If the new goal of marketing is to customize commercial announcements according to a buyer's preferences and spending history--or even by race, gender, and political opinions--what does this mean for the twentieth-century tradition of equal access to product information, and how does it affect civic life?Turow shows that these marketing techniques are not wholly new; they have roots in direct marketing and product placement, widely used decades ago and recently revived and reimagined by advertisers as part of "customer relationship management" (known popularly as CRM). He traces the transformation of marketing techniques online, on television, and in retail stores. And he describes public reaction against database marketing--pop-up blockers, spam filters, commercial-skipping video recorders, and other ad-evasion methods. Polls show that the public is nervous about giving up personal data. Meanwhile, companies try to persuade the most desirable customers to trust them with their information in return for benefits. Niche Envy tracks the marketing logic that got us to this uneasy impasse.

Consumer profiling. --- Customer services --- Market segmentation. --- Marketing --- Technological innovations. --- Profil des consommateurs --- Segmentation du marché --- Service à la clientèle --- Innovations --- Customer service --- Service, Customer --- Service (in industry) --- Services, Customer --- Technical service --- Customer relations --- Niche marketing --- Segmented market --- Profiling, Consumer --- Consumers --- Consumer behavior --- Research --- Cybermarketing --- Internet --- Websites --- Consumentengedrag --- Marktsegmentatie --- Klantgericht ondernemen --- INFORMATION SCIENCE/Technology & Policy --- Website --- Financiewezen --- Onlinemarketing --- Consumer profiling --- Market segmentation --- Technological innovations

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Wat is de rol van de mens in de economie van de toekomst?Is ons onderwijssysteem klaar om de digitalisering ten volle te benutten?Brengt technologische verandering ons naar een nieuw samenlevingsmodel?De vierde industriële revolutie - de opkomst van artificiële intelligentie en versnelde automatisering - maakt onze toekomst meer onvoorspelbaar dan ooit. Blijft alles bij het oude of moeten we straks allemaal weer naar school? Of pikken robots onze jobs in en worden we allemaal werkloos in een 'Robocalyps'?Waardevol werkloos ontwikkelt vier mogelijke toekomsten en plaatst ze in een breder perspectief. In die scenario's schuilen niet enkel bedreigingen, maar ook tal van kansen. Om die te benutten, moeten we met open vizier naar de toekomst kijken en ons niet krampachtig vastklampen aan één onwrikbaar toekomstbeeld.Via de juiste inzichten, achtergrondkennis en kritische vragen vormt dit boek een voorbereiding op de vraagstukken van morgen, en een uitnodiging om de toekomst zelf vorm te geven.Bron: https://www.lannoo.be/nl/waardevol-werkloos

Economie : maatschappij. --- Maatschappij: digitalisering. --- Arbeidsmarkt --- Maatschappelijke veranderingen --- Robots --- Digitalisering --- Artificiële intelligentie --- Toekomstvisies --- Levenslang leren --- Samenleving --- Werkgelegenheid --- Toekomst --- Economie --- robotisering --- abeidsmarkt 331.526 --- Arbeid 31 --- C5 --- werkgelegenheid --- werkloosheid --- economisch stelsel --- Automatisatie --- travail --- arbeidsmarkt --- automatisering --- systemes economiques --- Maatschappelijke organisaties en maatschappelijk leven --- arbeid --- marche du travail --- automatisation --- economische systemen --- Sociology of work --- Artificial intelligence. Robotics. Simulation. Graphics --- Sociale verandering --- Robot --- Toekomstvisie --- Bewegingsonderwijs --- Politiek --- #gsdbS