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Here's the definitive guide to building a Web presence that will increase revenue, improve customer relations, and enhance brand loyalty. Author Ian Cocoran, a digital brand expert, explains traditional branding and how the same principles can be applied to Web sites, no matter what the industry. Chapters cover the entire range of site content: color schemes and menu formats and the pivotal roles they play; incorporating essentials such as company history, careers, site maps, search engines, and FAQs; choosing one global portal versus country-specific content; encouraging and retaining traffic flow; adding depth to the Web experience with audio, video, and animation; maximizing site functionality for online shopping or software updates; and much more. Step into the digital age with expert help from 'The Art of Digital Branding. '

Brand name products. --- Electronic commerce. --- Internet marketing. --- Web sites --- Design. --- Branding --- Merkbeleid --- Marketing --- Internet --- Cybermarketing --- Websites --- Webvertising --- Website --- Internetmarketing --- Financiewezen --- Onlinemarketing --- Brand name products --- Electronic commerce --- Internet marketing --- Design

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Electronic commerce --- Internet marketing --- Internet auctions --- Business enterprises --- Computer networks --- Elektronische handel --- Economie --- Marketing --- Cybermarketing --- Internet --- Financiewezen --- Onlinemarketing --- Business enterprises - Computer networks

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Social policy --- Computer architecture. Operating systems --- Mass communications --- departement PHL Music 10 --- Sociology of culture --- weblogs --- sociale media --- communicatiemedia --- internet --- Internet marketing --- Social media --- Social networking --- Electronic commerce --- Electronic commerce. --- Internet marketing. --- Social media. --- Social networks. --- Communicatiemiddelen --- Nieuwe media --- Internet --- Sociale communicatie --- Cybermarketing --- Communicatiesociologie --- Netwerkvorming --- Blogging --- Communicatiemiddel --- Netwerk (relationeel) --- Blog --- Onlinemarketing --- Social networks

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Wat Steve Jobs was voor Apple is Jeff Bezos voor Amazon. Bezos werkte als dikbetaalde Wall Street-handelaar, maar durfde in de begindagen van het internet opnieuw te beginnen als ondernemer met een magazijn in zijn garage. Die gok werd beloond. Zijn bedrijf Amazon maakte in de afgelopen twintig jaar een onwaarschijnlijke groei door: van online boekhandel naar 's werelds grootste warenhuis.Brad Stone beschrijft de fascinerende geschiedenis van Bezos als ondernemer en laat zien hoe de ontwikkeling van het bedrijf vervlochten is met diens grootse ideeën over competitie en innovatie. Hij sprak met Bezos zelf en met groot aantal (voormalige) Amazon-medewerkers en geeft als eerste een inkijkje in een bedrijfscultuur van gedurfde investeringen en meedogenloze ambitie. Mr. Amazon is een genuanceerd en onthullend portret van dit fascinerende bedrijf en zijn excentrieke oprichter.Bron : http://www.atlascontact.nl

Amazon.com (website) --- Bezos, Jeff --- Bezos, Jeffrey --- Amazon.com (Firm) --- History --- Electronic commerce --- United States --- Businessmen --- Biography --- Booksellers and bookselling --- Internet --- Websites --- Ondernemingen --- Leidinggeven --- Elektronische handel --- Merkstrategieën --- Cybermarketing --- Website --- Onderneming --- Leiderschap --- Merkstrategie --- Overheidsbeleid --- Onlinemarketing

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Building on the research presented in their previous edition, 'Advertising and the World Wide Web' (1999), editors David W. Schumann and Esther Thorson offer the expertise of active scholars in the area of Internet advertising in this new volume, and allow readers to reflect on the ever-changing nature of the Internet. 'Internet Advertising 'marks this important point in history, taking into account the state of practice, theoretical conceptualizations, empirical research, creative typologies, and potential considerations. Nearly all chapters are in the form of integrated reviews of theory and research, which provide a source of both previous knowledge, as well as future focus for advertising strategy. The volume is arranged in four sections covering: *the foundations of Internet advertising theory; *consumer response to Internet advertising; *topical areas in which Internet advertising has significant influence on the consumer; and *human needs and trends that will likely have significant impact on the future of Internet advertising. This contemporary analysis of Internet advertising will appeal to all practitioners and & students& of the Internet, and will effectively suit courses taught in this area.

Internet advertising. --- Advertising. Public relations --- Computer architecture. Operating systems --- Internet --- Webvertising --- Reclame --- Consumentengedrag --- Trends --- Marketingcommunicatie --- Cybermarketing --- Internet advertising --- 658.81.5 --- Advertising --- Electronic commerce --- Reclame. Advertising. Merchandising --- Internetmarketing --- Trend --- Onlinemarketing