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Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market. This ground-breaking book defines the concept of brand relevance using dozens of case studies -Prius, Whole Foods, Westin, iPad and more- and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Bron : http://www.bol.com

Brand name products. --- Branding (Marketing). --- Technological innovations. --- Branding (Marketing) --- Brand name products --- Technological innovations --- 658.81.1 --- Breakthroughs, Technological --- Innovations, Industrial --- Innovations, Technological --- Technical innovations --- Technological breakthroughs --- Technological change --- Creative ability in technology --- Inventions --- Domestication of technology --- Innovation relay centers --- Research, Industrial --- Technology transfer --- Brand names --- Branded merchandise --- Merchandise, Branded --- Name brand products --- Business names --- Commercial products --- Trademarks --- Marketing --- Advertising --- Product management. Brand management --- Merkstrategieën --- Merkbeleid --- Branding --- Merken --- Marketingstrategieën --- Merkstrategie --- Merk --- Marketingstrategie

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Can a good company become a great one? If so, how? After a five-year research project, Jim Collins concludes that good to great can and does happen. In this book, he uncovers the underlying variables that enable any type of organisation to make the leap from good to great while other organisations remain only good. Rigorously supported by evidence, his findings are surprising - at times even shocking - to the modern mind. Good to Great achieves a rare distinction: a management book full of vital ideas that reads as well as a fast-paced novel. It is widely regarded as one of the most important business books ever written.Bron : https://www.bookdepository.com

65.012.4 --- Leadership --- Strategic planning --- Organizational change --- Technological innovations --- -650.1 --- Breakthroughs, Technological --- Innovations, Industrial --- Innovations, Technological --- Technical innovations --- Technological breakthroughs --- Technological change --- Creative ability in technology --- Inventions --- Domestication of technology --- Innovation relay centers --- Research, Industrial --- Technology transfer --- Change, Organizational --- Organization development --- Organizational development --- Organizational innovation --- Management --- Organization --- Manpower planning --- Goal setting (Strategic planning) --- Planning, Strategic --- Strategic intent (Strategic planning) --- Strategic management --- Planning --- Business planning --- Ability --- Command of troops --- Followership --- Management. Directorate. Technique and methods of management --- 65.012.4 Management. Directorate. Technique and methods of management --- management --- Organisatieleer --- Bedrijfsstrategieën --- Strategisch management --- Bedrijfsstrategie --- Kostenbeheersing --- -Management

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A radical shift in perspective to transform your organization to become more innovative The Design Thinking Playbook is an actionable guide to the future of business. By stepping back and questioning the current mindset, the faults of the status quo stand out in stark relief-and this guide gives you the tools and frameworks you need to kick off a digital transformation. Design Thinking is about approaching things differently with a strong user orientation and fast iterations with multidisciplinary teams to solve wicked problems. It is equally applicable to (re-)design products, services, processes, business models, and ecosystems. It inspires radical innovation as a matter of course, and ignites capabilities beyond mere potential. Unmatched as a source of competitive advantage, Design Thinking is the driving force behind those who will lead industries through transformations and evolutions. This book describes how Design Thinking is applied across a variety of industries, enriched with other proven approaches as well as the necessary tools, and the knowledge to use them effectively. Packed with solutions for common challenges including digital transformation, this practical, highly visual discussion shows you how Design Thinking fits into agile methods within management, innovation, and startups. Explore the digitized future using new design criteria to create real value for the user Foster radical innovation through an inspiring framework for action Gather the right people to build highly-motivated teams Apply Design Thinking, Systems Thinking, Big Data Analytics, and Lean Start-up using new tools and a fresh new perspective Create Minimum Viable Ecosystems (MVEs) for digital processes and services which becomes for example essential in building Blockchain applications Practical frameworks, real-world solutions, and radical innovation wrapped in a whole new outlook give you the power to mindfully lead to new heights. From systems and operations to people, projects, culture, digitalization, and beyond, this invaluable mind shift paves the way for organizations-and individuals-to do great things. When you're ready to give your organization a big step forward, The Design Thinking Playbook is your practical guide to a more innovative future.

Design thinking --- Creative ability in business. --- Creative ability in technology. --- Creative thinking. --- Industrial management --- Technological innovations. --- Creative ability in technology --- Creative ability in business --- Creative thinking --- Technological innovations --- organisatieadvisering --- Technical creativity --- Technology --- Breakthroughs, Technological --- Innovations, Industrial --- Innovations, Technological --- Technical innovations --- Technological breakthroughs --- Technological change --- Inventions --- Domestication of technology --- Innovation relay centers --- Research, Industrial --- Technology transfer --- Business administration --- Business enterprises --- Business management --- Corporate management --- Corporations --- Industrial administration --- Management, Industrial --- Rationalization of industry --- Scientific management --- Management --- Business --- Industrial organization --- Creative thinking (Education) --- Creative ability --- Thought and thinking --- Business creativity --- Success in business --- 65.012 --- Veranderingsmanagement --- Creativiteit --- Creatief denken --- Brainstorming --- Werkvorm --- Probleemoplossend denken --- Innovatie --- Planning (firm) --- Production management --- bedrijfseconomie --- management --- technologische innovatie --- bedrijfskunde --- creativiteit --- ondernemen

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'AIVD waarschuwt: we zijn digitaal naïef.' - NRC'Onze privacy is in gevaar.' - TrouwBedrijven als Facebook en Google verzamelen dag in, dag uit informatie over jou. Ze weten waar je woont, wie je kent, wie die mensen op hun beurt kennen, in welk restaurant je vorige week dinsdag hebt gegeten, waar je op 12 augustus 2012 was en met wie, welke kleur je mooi vindt, op welke dagen je hebt gekeken wat voor weer het zou worden, waar je openlijk maar ook in het geheim in geïnteresseerd bent, en nog veel meer...Wat als al deze kennis in handen valt van mensen die kwade bedoelingen hebben?Wat als dat al zo is?We leven in een wereld die in razend tempo digitaliseert. Ze snel zelfs, dat de politie en geheime diensten het onmogelijk kunnen bijbenen en vaak machteloos moeten toekijken als criminelen online toeslaan. Maar op landelijke schaal dreigen nog veel grotere gevaren. Zo heeft Noord-Korea een leger van 6.000 hackers die onder andere verantwoordelijk waren voor de gigantische datalekken van Sony, en bemoeide Rusland zich actief met de Amerikaanse en Franse verkiezingen.Marc Goodman is een van de meest ervaren experts op het gebied van cybercrime en cyberwarfare. In dit boek schetst hij wat we kunnen doen om ons te wapenen tegen de toenemende dreiging en meet hij dat we ons niet meer kunnen en mogen veroorloven naïef te zijn. Bron : http://ww.bol.com

Computer crimes --- Computer security. --- Data protection --- Technological innovations --- beveiliging --- Computercriminaliteit --- internet --- prive-leven --- gegevensbescherming --- Data governance --- Data regulation --- Personal data protection --- Protection, Data --- Electronic data processing --- Breakthroughs, Technological --- Innovations, Industrial --- Innovations, Technological --- Technical innovations --- Technological breakthroughs --- Technological change --- Creative ability in technology --- Inventions --- Domestication of technology --- Innovation relay centers --- Research, Industrial --- Technology transfer --- Computer privacy --- Computer system security --- Computer systems --- Computers --- Cyber security --- Cybersecurity --- Electronic digital computers --- Protection of computer systems --- Security of computer systems --- Security systems --- Hacking --- Computers and crime --- Cyber crimes --- Cybercrimes --- Electronic crimes (Computer crimes) --- Internet crimes --- Crime --- Privacy, Right of --- Prevention --- Moral and ethical aspects --- vie privee --- protection des données --- Protection --- Security measures --- Computer security --- computerbeveiliging --- computercriminaliteit --- Misdaad --- Digitalisering --- Privacybescherming --- Internet