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Winning reputations : how to be your own spin doctor
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Author: Genasi, Chris
ISBN: 0333963652 Year: 2002 Publisher: Houndsmill Palgrave
ISBN: 0333963652 Year: 2002 Publisher: Houndsmill Palgrave
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Abstract
Keywords
Reputatie --- Communicatiemanagement --- Agendasetting --- Imagomanagement --- Public relations --- Spindoctor --- Profiel --- Imago
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