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Emoji have gone from being virtually unknown to being a central topic in internet communication. What is behind the rise and rise of these winky faces, clinking glasses and smiling poos? Given the sheer variety of verbal communication on the internet and English's still-controversial role as lingua mundi for the web, these icons have emerged as a compensatory universal language. The Semiotics of Emoji looks at what is officially the world's fastest-growing form of communication. Emoji, the colourful symbols and glyphs that represent everything from frowning disapproval to red-faced shame, are fast becoming embedded into digital communication. Controlled by a centralized body and regulated across the web, emoji seems to be a language: but is it? The rapid adoption of emoji in such a short span of time makes it a rich study in exploring the functions of language. Professor Marcel Danesi, an internationally-known expert in semiotics, branding and communication, answers the pertinent questions. Are emoji making us dumber? Can they ultimately replace language? Will people grow up emoji literate as well as digitally native? Can there be such a thing as a Universal Visual Language? Read this book for the answers.--

beeldtaal --- Mass communications --- semiotiek --- typografie --- Semiotics --- Smileys. --- Médias sociaux --- Sémiotique et médias --- Communication visuelle --- Multimédias interactifs --- Langage et Internet --- Art d'écrire --- Emoticons --- Social media --- Visual communication --- Writing --- Language and the Internet --- Digital techniques --- Linguistics --- Emoticons. --- Sociale media --- Emoji --- Internet --- Language and the Internet. --- Semiotics. --- Semiotiek. --- Semotiek. --- Taalgebruik. --- Digital techniques. --- Signs and symbols. --- Visual communication. --- Graphic communication --- Imaginal communication --- Pictorial communication --- Communication --- Representation, Symbolic --- Semeiotics --- Signs --- Symbolic representation --- Symbols --- Abbreviations --- Omens --- Sign language --- Symbolism --- Smiley faces (Emoticons) --- Smileys (Emoticons) --- Smilies (Emoticons) --- Signs and symbols --- Social aspects. --- linguistics --- Internet and language --- Chirography --- Handwriting --- Language and languages --- Ciphers --- Penmanship --- Digital communications --- Social media - Semiotics --- Visual communication - Digital techniques --- Writing - Interactive multimedia

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Why doesn't your home page appear on the first page of search results, even when you query your own name? How do other Web pages always appear at the top? What creates these powerful rankings? And how? The first book ever about the science of Web page rankings, Google's PageRank and Beyond supplies the answers to these and other questions and more. The book serves two very different audiences: the curious science reader and the technical computational reader. The chapters build in mathematical sophistication, so that the first five are accessible to the general academic reader. While other chapters are much more mathematical in nature, each one contains something for both audiences. For example, the authors include entertaining asides such as how search engines make money and how the Great Firewall of China influences research. The book includes an extensive background chapter designed to help readers learn more about the mathematics of search engines, and it contains several MATLAB codes and links to sample Web data sets. The philosophy throughout is to encourage readers to experiment with the ideas and algorithms in the text. -- Jacket.

Web search engines. --- Web sites --- Internet searching --- World Wide Web --- Ratings --- Mathematics. --- Subject access --- Information systems --- Pages, Web --- Sites, Web --- Web pages --- Websites --- World Wide Web pages --- World Wide Web sites --- WWW pages --- WWW sites --- Computer network resources --- W3 (World Wide Web) --- Web (World Wide Web) --- World Wide Web (Information retrieval system) --- WWW (World Wide Web) --- Hypertext systems --- Multimedia systems --- Internet --- Searching the Internet --- Web searching --- World Wide Web searching --- Electronic information resource searching --- Search engines --- Web portals --- Ratings and rankings --- Google. --- BackRub --- Web search engines --- Internet programming --- Moteurs de recherche sur Internet --- Programmation sur Internet --- 025.04 --- Google --- Mathematics --- Ratings and rankings&delete& --- Subject access&delete& --- IR (information retrieval) --- zoekmachines --- beoordeling --- Informatique --- Computer science --- Computer science. --- Web sites - Ratings - Mathematics. --- Internet searching - Mathematics. --- World Wide Web - Subject access - Mathematics. --- Web sites - Ratings and rankings - Mathematics --- Internet searching - Mathematics --- World Wide Web - Subject access - Mathematics --- Bases de donnees